Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

You just spoke to a top reporter with a major publication,
and the feature story is due out in one month…
so what do you do now?
Well, I’m sure you would like to yell it from the
rooftops and tell everyone you know. But before you
do, here are three things to keep in mind after an interview:
1. Keep [...]

If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members.
This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow.
But how do you start your publicity efforts?
1.      Research.
First, you want to read the local [...]

Finally! Your new small business is up and running, and you
put up the “Open” sign. The only problem is, no customers are
waiting to buy your products and services.
What do you do?
Small Business Public Relations to the Rescue!
It’s time to build buzz by contacting the media, posting SEO press
releases, using social media, and taking part in [...]

Once you start pitching the media, you may find
yourself sucked into the fast world of deadlines
and being connected to your “Blackberry leash”
almost 24/7.
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And even though you are working like a dog, you
still may have to deal with…
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“Why are we not seeing more sales?”
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“Why did that reporter misquote me?
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“Why is the competition in [...]

You can still get PR even if you don’t have a lot of money. Remember my post from last week?
Well, here are two more myths… shattered!
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Here’s the scoop directly from my new book, “Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast… without spending a [...]

How was your Halloween? Was it as scary as your current, publicity activities?
Well, if you’ve had bad publicity experiences in the past and are afraid to move forward, don’t be!
After hearing from many entrepreneurs who were “taken” by a big agency or just didn’t have the money to pursue PR activities, I decided to write [...]

With Labor Day comes back-to-school and back-to-business. With this in mind, are you dreading your old routine and the cooler months ahead?
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Well, here are a few things you can do now to make a smoother transition and have more business success.
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1.      Check Your PR Action Plan.

Review your plan of action for the next five [...]

“I just paid a small fortune to a big, PR agency and have nothing to show for it!”
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“We hired a freelance copywriter, and he took our money and ran.”
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“I paid a lot of money for media placements. Isn’t that how it works?”
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Yes, folks. These are just some of the unhappy questions I hear from entrepreneurs [...]

Ahhh. Summer. You sit back in your lawn chair with a cold beverage in one hand, and your favorite book in another.
Enticing barbeque aromas waft past your nose, and your stomach grumbles with anticipation.

You catch the sweet scent of roses in the garden and the fresh cut grass from next door.

But wait [...]

After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively.
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But how do you pitch your story to a reporter?
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Here are eight quick-tips to help you through the media process:
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1. Know Your Targeted Media-Members.
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Before you even [...]