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Yes! You just started your new business, and customers are starting to arrive at your door and visit your Website, but you haven’t heard from the media. Why aren’t they calling you? Well, here are…
The Top 3 Reasons Why The Media Is Not Calling You
They won’t unless you call them.
Have you reached out to media [...]
You have worked months on preparing your new product and are ready to announce it to the press. Your press release is ready to go, complete with search engine optimization (SEO) keywords. That’s fantastic… but don’t expect a lot of publicity just from sending out your release.
Don’t get me wrong. You need to send out [...]
Yes, the economy is ugly.
Yes, customers are tightening their purse strings.
Yes, it’s harder to bring in new sales.
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Blah. Blah. Blah. Things are tough for many people
right now, but that’s no reason to just sit back and
wait for things to get better.
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It’s time to take action!
No one said being an entrepreneur is easy.
Your business is [...]
ID theft continues to be a major problem. And since many us will be shopping online this holiday season, I caught up with the CEO of MAXA Research International, Inc., www.maxa.com, Manfred Rolle, to get his insights.
Here’s what he had to say about ID protection and publicizing his new product…
Tell us about the MAXA [...]
If you have an idea for a new product based on your personal experiences, you should definitely look into creating it.
Just look at today’s interview.
After having a difficult time finding a piece of clothing that would give her the ability to “manage” her cleavage in comfort at work, Julie Crotty quit her job, conducted [...]
In the process of promoting your products and services to potential customers, are you also promoting yourself?
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Competition is fierce today, and people want more for their money. This means that they are not just looking at products and services – but the people behind the businesses as well.
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With this in mind, what kind of image [...]
It’s 6:00 a.m., and I just finished responding to a fellow, StartupNation entrepreneur who needed some help.
She has a wonderful opportunity to show her products on a local television program and asked me what to do next.
Since many of you may run into this same “happiness problem,” here are a few suggestions I shared [...]
I recently caughtup with the vice president of marketing at PrintingForLess.com, Jared Tanner, to ask him about the relationship between public relations and marketing.
With an extensive background in web-based marketing, direct and database marketing, and general advertising, Jared was previously the director of customer marketing for Blockbuster, Inc. and Logoworks’ VP of Marketing.
Plus, he managed direct [...]
If you haven’t had a lot of experience doing media interviews, you may have butterflies in your stomach or even feel sick!
To overcome your nerves and improve your chances of giving a great interview, here are a few quick tips:
1. Prepare.
This is pretty obvious, but the more you prepare in advance, the more confident you’ll [...]
Summer is finally here, and there are a lot of great movies to see. It got me thinking about how “Indiana Jones,” “The Incredible Hulk,” “Iron Man,” and others have a lot to teach us about PR. For example:
1. Act Fast.
Super heroes think and act quickly to get results so the next time reporters contact you, give them the [...]
