Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Hard to tell if this qualifies as innovative or if it should be put in the “people-will-pay-for-anything” category…but I can say I’ve seen it all now.  I suppose it’s green, technically… I suppose it’s home based. Clearly niche, if you believe that only a small segment of the population would actually put money behind the [...]

If you position it right, you can market anything — especially if it aligns with a core human need. In this case,  Sarah’s Smash Shack was conceived to relieve people who are stressed-out.
Could the timing be any more appropriate?
Customers in San Diego can choose fragile tableware from the Smash Shack Menu—for example a set of [...]

FREE LOVE, or the art of giving away your stuff to consumers, is an enduring trend. Now, more than ever, FREE = GOODNESS.�
From airline tickets to Wikipedia, and from laundry detergent to music downloads there is an all-out war for consumers’ ever-scarcer attention and resulting new business models and marketing techniques. There are also benefits from [...]

This idea gives “green business” a whole new meaning…
Anti-Theft Lunch Bags will deter the most glib of lunchroom swappers. Slip your sandwich into one of the green-splotched decoys before placing it in the office refrigerator and even the most brazen thief will think twice before running off with your “mildewed” PB&J. ($10 for two packs [...]

On my way home from work, I heard a piece on NPR about the Quaker Oats Company sponsoring a northwest adventure Sergeant Preston of the Yukon/CBS/1955-58 and gave away one-inch plots of Yukon land as an incentive to buy their cereals — 21 million tiny parcels in all.
The promotion worked, causing a mini “land [...]