Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

One overlooked aspect of email and online marketing is the topic of accessibility. Many web sites have evolved over the years to become more accessible to people with hearing and visual impairments. In addition, new platforms, such as mobile devices, are transforming the way web sites and other online resources are accessed. While usually only [...]

You developed your business idea, closed on deals with suppliers, ordered your inventory of products, written your business plan, incorporated, and raised the money you need to get started. Now what? Every aspiring entrepreneur should put considerable thought into building a solid infrastructure and eventually constructing a team full of key players.

First, find and investigate [...]

Product development is a crucial step in building a company that will produce top sales. Through the years, innovation has been at the core of creating successful business models or new products. The question you must ask yourself is, “How can I tell if my product will satisfy customer needs in innovative ways that lead [...]

Once you are able to truly afford it, hiring new employees is a great way to begin or continue expanding your business into a more sustainable company. If you surround yourself with people who both magnify your strengths and fill in those gaps where you have weaknesses, your company has a higher probability of becoming [...]

Email marketing is back in the news with some statistics that could help you improve your email campaigns. According to a recent study by the Aberdeen Group, companies that targeted and personalized their emails received 57% more orders than those that sent out non-personalized emails (Brafton.com, July 28, 2008). The study also found that 96% [...]

As a business owner or entrepreneur, one of the best things you can do for your company is to host an event in your local community. We’ve spoken a lot about getting your business’s name out in the online marketplace and in print, and nothing generates buzz like a well-organized event. You can also personally [...]

I hope everyone had a great and relaxing Fourth of July weekend, and that you are gearing your business up for the second half of summer. Over the course of the summer months, at least in the United States, millions of people go on vacation, take a break from work and travel away from home. [...]

With hundreds of millions of registered users across the world, social networking web sites are among the most popular places to communicate and trade information. There are numerous reasons why people use these sites: to find colleagues, friends or classmates, read breaking news, or make new business connections. As social media continues to evolve, [...]

In the past few years, we have seen a dramatic shift in the way we talk about our environment. From heated debates in Congress about amending our energy policies, to the fervor generated by Al Gore’s award-winning documentary, An Inconvenient Truth, to millions of businesses changing their company cultures, “greening” has entered into the discourse [...]

I’ve spoken in the past about the CAN-SPAM Act of 2003 and how it affects email marketers. Congress passed the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing) to establish guidelines for those businesses that send out commercial emails, and to cut down the on volume of spam through the U.S. As ethical [...]