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Targeted marketing is a very effective method of marketing your business via email. Instead of sending blanket emails to all of your contacts, you can segment your lists and send them only to the most relevant information. Here are few tips that might make the segmentation process easier.
Segment your campaigns with more than just one [...]
The end of the year can be a challenging yet promising time for Email Marketers trying to get the attention of prospective customers. During the holiday season, consumers are slammed with large email volume from a variety of vendors. To cut through the noise, you should consider using effective promotions within your email campaigns.
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Initiating worldwide email campaigns can be great for business. What better way to grow your company than to expand your product or service and tackle international markets.If you’re a company that is new to doing business internationally, you might find it hard to tailor your email campaigns so they are well received by readers in [...]
Being aware of how much traffic and conversions you receive through your website is extremely important. If you own an online store front, bringing people to your website and influencing purchases is a key component to your online success. Even more, if you are using email marketing to drive traffic to your website, it is [...]
Awhile back, I mentioned the importance of surveys and how they can help you gain valuable insight into your readers’ minds. Today I am going to discuss how you can leverage surveys to get the most information from your audience.
A survey is a great tool because it allows you to hear the opinions of all [...]
As an email marketer, keeping a good rapport with customers is essential in maintaining great campaigns. Perhaps more importantly, making certain that your emails are well received by Internet Service Provider (ISPs) and other email receivers can play a huge role in your overall sending reputation.
In order to leave a good impression with gatekeepers [...]
In the last blog post, I discussed the importance of preparing your email marketing campaigns for the holiday season. Today I am going to share a checklist to ensure you have covered all the bases before sending out messages to your recipient lists.
Review results from last year. What worked and didn’t work? Analyze results from [...]
Based on a SLI Systems “Trends in E-Commerce” 2008 survey, email marketing is considered one of the top three E-Commerce tools used by retailers. Participants of the survey also agree that many online tools such as email marketing, social media tools, and mobile technologies will make an impact on their marketing campaigns in the next [...]
So you have written and produced material for your next email campaign but have you found your audience yet? Establishing a valuable list of email recipients can often be hard work. A key factor in building effective email campaigns is to use different methods to grow and build your email lists.
One way to get the [...]
When you receive an email, do you ever think of what compels you to open the email in the first place? Maybe you recognize the sender or perhaps the subject line catches your eye. As an email marketer, it is important to always construct your emails to cater to the habits of your readers and [...]