Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

As a bootstrap entrepreneur, I’ve learned there are just some things you don’t cut corners on. My “golden rule” has always been to hire the best Lawyer, Accountant, and Business Consultant you can find, even if you can’t afford it. The truth is you simply can’t afford NOT to.  Running my small business over the [...]

When you’re on a bootstrap marketing budget, you can never have too many friends in media.  If you don’t have those connections now, there’s still hope.  You just might be able to win a few new media friends with the social media darling, Twitter.  Twitter has been a favorite of the media and public relations [...]

If you are on a bootstrap marketing budget and looking for do-it-yourself publicity, you need to be on “GARD” for media opportunities that can catapult your brand to the next level.
In this video, I explain the “do it yourself” system that has helped me garner media features from such outlets as USA Today, E! TV, [...]

The rise of social media is undoubtedly one of the biggest changes to happen to marketing since the birth of the internet.  According to a Universal McCann 2008 study, 272 million people are using social media.  Of those 272 million, 77% are reading blogs and approximately 34% of them are posting opinions about companies [...]

Yesterday was a tough day for many Moms- myself included.  The baby boy that inspired the birth of my company, Glamajama, isn’t such a baby anymore.  He started Kindergarten at a new school with no friends at his side, a teacher he’s never met, and all kinds of new rules and procedures he’d have to [...]

My children’s clothing line, Glamajama, has been in business for almost five years now.  Throughout those years I’ve seen quite a few designers come and go.  One thing that I have learned is that it takes more than just having a great product to make a company successful.  There are tons of great products out [...]

I remember very clearly my first trip to the principal’s office.   I was in the second grade and in trouble for “stealing other kid’s lunch money”.   As much as it sounds like the calling card of a bully, I can assure you it was nothing like that.   It was the early 80’s and jelly bracelets [...]

So you’ve got some ideas, a decent prototype, and a couple customers to boot…now what?  Sadly, many would-be entrepreneurs fail at running a business before they even start.  The complexity of a business plan, lack of funding, and an army of competitors all create a standstill that causes those flames of business freedom to flicker.  [...]

Do-it-yourself publicity isn’t for the faint of heart, but it isn’t impossible either.  Over the past couple of years I’ve been able to secure several high profile publicity “hits” on my own and I’ve learned quite a bit in the process.  One of the things that I have learned is that you don’t have to [...]

I’ve received some great feedback and questions from readers after my initial post.  Several of them gave specific information about their business successes and dilemmas.  In the true sense of community, I wanted to share those responses and my suggestions for getting over those hurdles.  I am creating a “Beyond the Launch” series that will be generated solely [...]