Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Beep! Beep! Beep! The alarm blares, and my hand slams down on the button to turn it off.
Ugh. Monday morning.
And no matter how much sleep I get, Monday mornings never seem to get any easier, do they?
Well, this morning is a little worse…
My head is throbbing, and the pillow is soaking wet.
I have a giant [...]

As you search the Internet, you probably visit many sites that offer free newsletters, reports, weekly updates, and more. And while this may seem like a lot of work, there is a reason so many businesses and organizations offer this information…
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They are capturing site visitor data to create customer relationships and grow sales.
 

Do you [...]

With Labor Day comes back-to-school and back-to-business. With this in mind, are you dreading your old routine and the cooler months ahead?
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Well, here are a few things you can do now to make a smoother transition and have more business success.
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1.      Check Your PR Action Plan.

Review your plan of action for the next five [...]

“I just paid a small fortune to a big, PR agency and have nothing to show for it!”
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“We hired a freelance copywriter, and he took our money and ran.”
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“I paid a lot of money for media placements. Isn’t that how it works?”
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Yes, folks. These are just some of the unhappy questions I hear from entrepreneurs [...]

Ok. You may think I’m nuts, but I’m writing this at 4:45 on a Tuesday morning. I just put three loads of laundry into the washing machine, and I’m now tackling several, SEO writing assignments in addition to this blog.
Don’t hate me because I’m a morning person. I had to train myself to get [...]

Ahhh. Summer. You sit back in your lawn chair with a cold beverage in one hand, and your favorite book in another.
Enticing barbeque aromas waft past your nose, and your stomach grumbles with anticipation.

You catch the sweet scent of roses in the garden and the fresh cut grass from next door.

But wait [...]

You smell the freshly cut grass and the tangy barbeque sizzling on the grill. You sip a nice, cool beverage by the pool and start to fall asleep.
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Ah…summer. It’s time for rest, relaxation and fun. But wait a minute…Wake up!
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It’s also a time to be aware of your business. Why?
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Well, while you’re napping, [...]

As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is really newsworthy.
Will a reporter really care about what you have to say?
If [...]

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As a small business owner, getting the media attention you deserve is not as difficult as it may seem. In fact, it’s just a matter of picking up the phone and being a good sales person!
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Here are five tips to help you get started.
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1.    �
Research.
 

Before you contact reporters, be sure you know what they write [...]

After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively.
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But how do you pitch your story to a reporter?
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Here are eight quick-tips to help you through the media process:
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1. Know Your Targeted Media-Members.
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Before you even [...]