Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

What Can You Do To Help Ensure Excellent Delivery on your Email Marketing Campaigns
1) Keep Your List Healthy
Be sure everyone on your list has specifically requested info from or about your company. If they opted in, just make sure you’re not mailing previously unsubscribed or bounced addresses.
And remember that permission is not forever.  If someone [...]

Today’s post covers 3 ways to find out if social media could make an impact on your company’s brand before spinning your wheels. You don’t want to start leading customers down a path if you don’t intend to commit to communication in a social world.
1)    Ask yourself, do your customers and the influencers in your [...]

A friend of mine is thinking of starting her own insurance business, but she can’t leave her full time job until she’s tested the waters and determines if she has what it takes or if there is enough demand for her offering. We talked about the kind of marketing practices she could dabble in that [...]

Last night I attended my first baseball game of the season at AT&T Park in San Francisco. It’s tradition in most stadiums around the US to incorporate a little crowd participation on the big screens during a break in the game. Everyone has a little fun watching the KissCam, you know when couples are shown [...]

I typically focus on email marketing, since it is cost effective, it has a viral quality, and VerticalResponse happens to offer a great email solution for startups, but the following suggestions can apply to direct mail projects as well.
When designing your email campaign or your promotion mailing, from copy to layout, consider how your recipient [...]

Ever thought about writing like you dress in your online communications?
I gave a talk the other day on making the most of social media and email marketing and we got into the conversation of creating the voice for your company in your online presence. At VerticalResponse, and right here in my SUN blog, I generally [...]

Email Delivery sounds pretty simple:  you create an email newsletter or promotional campaign, hit send, and then mighty wizards transport that email to your recipients through the use of hand-crafted cables and powerful laser beams.  What more is there to it than that?
As anyone who has sent more than a few email marketing campaigns knows, [...]

Thanks so much for joining us for Part 2 of our interview with Newt Barrett of “Get Content. Get Customers.”  If you missed Part 1, please click here to Read Part 1.
Heather: You mention several content types in your book such as print publications, magazines, newsletters, white papers, websites, blogs, webcasts, and eNewsletters. I actually [...]

Over the past few weeks I have discussed several topics involving email marketing. In this post I plan to highlight a few tips to keep in mind the next time you create your email marketing campaigns.

Use quality control for your emails. You can reduce the amount of errors found in [...]

Targeted marketing is a very effective method of marketing your business via email. Instead of sending blanket emails to all of your contacts, you can segment your lists and send them only to the most relevant information. Here are few tips that might make the segmentation process easier.

Segment your campaigns with more than just one [...]