Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

What can you do to make the most of your email marketing activities? Follow these 5 B’s and build the right kind of buzz for your business.

It is common practice to set New Year’s resolutions in our personal lives, but how often do we do it for our business? Here are 28 Small Business Marketing Resolutions for the New Year that will inspire you to write your own.

Think that Small Business Saturday is reserved for retail establishments? Never fear: here are 5 ways a home-based or service business can get involved in Small Business Saturday.

The holidays can be one of the busiest and most profitable selling seasons of the year for small business owners. Here are 9 of the “best darn” holiday marketing ideas from small business owners across the US.

Recently I asked small business owners to share the “one marketing thing” that has made the most difference for their business. I received some fantastic responses that range from practical to creative. Here are 31 of the best marketing “things” that have generated the most customers and leads for these businesses.

Last week I attended a business professionals networking event in my hometown.  The event was extremely well attended and actually turned out to be a lot of fun (I am not saying this just because I was on the planning committee).  I met a lot of great contacts and I caught up with some old [...]

Constant Contact, the largest email marketing company in terms of number of users, is expanding its traditional focus to keep up with digital marketing.  With the growing use of social media as an effective and required marketing tool, Constant Contact is entering the Social CRM business. The company recently acquired Bantam Live, a social CRM [...]

Adding personalization to your email marketing campaigns is just one of those extra steps you can do to connect with each of your customers, especially if you have kept good records on your recipients actions. And we all know how far that extra step can go towards increasing your bottom line.
A simple example of a [...]

Hello everyone, I just wanted to take a minute to introduce myself my name is Jenna Jantsch and I am the Marketing Specialist at VerticalResponse.  I’m going to be contributing some posts to this blog going forward, starting, obviously enough, with today’s post on Subject Lines.
One of the most important parts of an email campaign [...]

What Can You Do To Help Ensure Excellent Delivery on your Email Marketing Campaigns
1) Keep Your List Healthy
Be sure everyone on your list has specifically requested info from or about your company. If they opted in, just make sure you’re not mailing previously unsubscribed or bounced addresses.
And remember that permission is not forever.  If someone [...]