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Posts Tagged ‘creating experiences’

Experience Businesses: Sarah’s Smash Shack

Written by: Christine Haskell April 6th, 2009
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If you position it right, you can market anything — especially if it aligns with a core human need. In this case,  Sarah’s Smash Shack was conceived to relieve people who are stressed-out.
Could the timing be any more appropriate?
Customers in San Diego can choose fragile tableware from the Smash Shack Menu—for example a set of [...]

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Innovative Idea: Big Companies Get Creative, Are You?

Written by: Christine Haskell March 19th, 2009
*         2 votes

William Sonoma and Pottery Barn are offering in store classes. Everyone gets the main need to do these: move product off the shelves. However, there is another reason why ideas like this are important. They are experiences, they make the shopping moment feel person, local and more communal.

According to Joseph Pine and James Gilmore (authors [...]

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