Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Posts Tagged ‘copywriting’

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As a small business owner, you’ve heard all about the benefits of having a blog for search engine optimization (SEO) and getting noticed online. But just because everyone else has a blog doesn’t necessarily mean you should write one too. Here are…
The Top 5 Reasons You Should Not Write a Blog.
1.  You are a horrible [...]

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Are you writing Website landing pages, e-mails, search engine optimization (SEO) tags, blogs, social media entries, and more on a daily basis? If so, you may be experiencing one or more of the following symptoms:
•    Difficulty turning on the computer to start writing.
•    Endlessly staring at a blank page waiting for inspiration to hit you.
•    [...]

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You just finished updating your search engine optimization (SEO) with Google’s Panda update, and now you hear that Google is making another update. What do you do?
Well, don’t’ stress out. You have no control over what Google does. But there is one thing you can do to ensure you maintain your top SEO rankings, or [...]

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As a small business owner, you may think it’s impossible to get a big, feature story about your company in one of your favorite publications, especially if you don’t have the money to hire a publicist. And while a publicist has the skills to build buzz and cultivate relationships with the media, it is possible [...]

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Are you an entrepreneur handling every aspect of your new, small business? If so, you are probably writing all of your marketing materials and Website copy.
While you may not be able to afford a professional, search engine optimization (SEO) copywriter yet, there are some things you can do to improve your copy… and they won’t [...]

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If you put time, money and effort into your search engine optimization (SEO) efforts, and they are not working, it’s time to make some changes. When I was a small child, I was taught several lessons to cross a road safely, and these same tips apply to your SEO program:
3 Things to Do Right Away [...]

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If you are just starting a business, you are probably overwhelmed with information and a huge, “To Do” list. If you are like me and have been in business for several years, you are probably swamped right now with end-of-year activities.
Well, whether you are a new entrepreneur or a seasoned pro, it can be difficult [...]

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Happy Halloween!
Have you added search engine optimization (SEO) keywords to your site but aren’t seeing results?
Did you send out a press release to hundreds of reporters without receive one phone call?
Are you ready to “throw in the towel”?
This may be scary stuff, but don’t stop now!
While you may think you have done what it takes [...]

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I have been on the phone since 5:00 a.m., and it’s now 11:00 a.m. I just got a major media-venue to agree to an exclusive story about my client. But, it’s been one hour since I spoke to him, and I haven’t heard back… what gives?
I call him up, and he says he has not received [...]

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What do you know about your site visitors?

If you are regularly monitoring site analytics as part of your marketing efforts, you are way ahead of the game.

However, if you are a small business owner who has no time and no idea what your site visitors are clicking on, it’s time to…

Spend Five Minutes [...]