Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Posts Tagged ‘conversion’

Why You Need to be Obsessed with Your Conversion Rate

Written by: Tom Shapiro September 23rd, 2009
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Are you obsessed? Are you totally and utterly obsessed? With your website’s conversion rate, that is!
Your website’s conversion rate is the percentage of times that your website visitors take the actions you most highly value on your site. For a retailer, this is typically an online purchase. For a B2B firm, this may be lead [...]

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SPEEDing Your Website Visitors to Checkout

Written by: Tom Shapiro May 5th, 2009
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If you sell products or services through your website, speed is critical. People’s attention spans online are notoriously limited.
That means you need to capture your site visitors’ attention and compel them to click through your conversion funnel. The process should be as intuitive and seamless as possible.
If you distract them, if you leave them stranded, [...]

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