Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Are you obsessed? Are you totally and utterly obsessed? With your website’s conversion rate, that is!
Your website’s conversion rate is the percentage of times that your website visitors take the actions you most highly value on your site. For a retailer, this is typically an online purchase. For a B2B firm, this may be lead [...]

When people land on your website, they are typically looking for something specific. Help them find it by delivering amazingly easy navigation on your site.
Good website navigation leads to new customers and increased conversion rates. Poor website navigation causes frustration and anger. Which do prefer?
So, in the spirit of creating many happy site visitors and [...]

We’re approximately halfway through the year. Do you know how your website is performing? Do you know the site visitor trends? Do you know the most important site fixes or upgrades that need to be made?
June and July are great times of the year to review and evaluate your website’s performance, and to give your [...]

How do you increase the ROI of your business website?
Simple. Increase your conversion rate.
Whether the conversion event on your website is an online purchase or a lead capture, you will positively impact your bottom line by increasing the percentage of site visitors who take the actions on your site that you value.
To increase the conversion [...]