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Posts Tagged ‘celebrity marketing’

Survival Tips for Attending A Celebrity Gifting Suite

Written by: Heather Schuck September 1st, 2010
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Whether you agree with the phenomena or not, celebrity sells. I have personally seen the momentum it can create with my own company, Glamajama. A celebrity fan or customer gives your brand credibility in the marketplace and makes your company newsworthy. Celebrity Gifting Suites are one of the many ways you can [...]

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Celebrity Product Placement: The Do’s and Don’ts

Written by: Heather Schuck October 19th, 2009
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As the “royalty” status of Hollywood stars has risen, so has their effectiveness as key influencers in consumer purchasing behaviors. Celebrity product placement is considered an “influencer-marketing” approach for helping brands increase their competiveness in an increasingly crowded marketplace. Marketers and small business owners can harness that power through strategic product placement opportunities that have [...]

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