Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Launching a seasonal campaign can add value by giving a brand a fresh look and feel, while expanding its personality. Here are a few seasonal branding ideas from some leading companies.

Is that bull’s-eye logo going bye-bye to survive the Wal-Mart effect? What does Wal-Mart know that may save business everywhere?
Is it true- is Target steering away from their famous Bullseye logo? Since March of 2009, they have been pulling it to implement an ARROW; that is being targeted right to “Real MOMs” and how they are [...]

Looks like the Obama’s should have registered their last name to enjoy ongoing royalties. Some interesting examples of halo branding. Where businesses capitolize on the brand elements of another entity. Examples: ATT + TOMs Shoes, Obama Red Wine (below)
Maybe I should pick up some Obama Red to wash down my Freedom Fries…
From Speigel Online:
French Vintner [...]

Brand monitoring is essentially the process of researching mentions of your brand including its name, officers, products, and more.  This is a vital part of branding for many reasons.  It can help you find brand evangelists, join conversations with prospects, correct misinformation, find opportunities for free publicity, police your trademark, or even find ideas for [...]

I have been reading or more truthfully, listening to Seth Godin’s book All Marketer’s are Liars.  Seth Godin is the author of the best selling marketing books over the past decade.  Let me clear the air, he doesn’t actually believe that all marketer’s are liars.  The title, I think is mainly to attract attention and stir up [...]