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Posts Tagged ‘brand identity’

Brand Monitoring: Why it’s Vital for Keeping Your Brand Strong

Written by: Heather Schuck March 12th, 2009
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Brand monitoring is essentially the process of researching mentions of your brand including its name, officers, products, and more.  This is a vital part of branding for many reasons.  It can help you find brand evangelists, join conversations with prospects, correct misinformation, find opportunities for free publicity, police your trademark, or even find ideas for [...]

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Is Your Brand Ready For Fame?

Written by: Heather Schuck March 3rd, 2009
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In the late 60’s Andy Warhol proclaimed his belief that everyone was destined for at least 15 minutes of fame.  While the definition of “fame” may be up for interpretation, the prediction does hold some truth.  It also begs a question for companies.  Will your brand be ready?  If yes, your 15 minutes could easily [...]

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