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Posts Tagged ‘brand dilution’

The Dangers of Brand Dilution - How to Create a Potent & Powerful Company Identity for Your New Startup

Written by: Phillip Davis October 24th, 2012

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“I want to be different, just like all of my friends!”
This common lament of teenage angst is similar in nature to the quandary facing many startups - how to create a unique company brand identity while simultaneously “fitting in” with others in their industry. The fear of being different runs deep in our collective DNA. [...]

Tags: brand dilution, branding a business, branding a start up, company branding, company naming
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Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Posts Tagged ‘brand dilution’

The Dangers of Brand Dilution - How to Create a Potent & Powerful Company Identity for Your New Startup

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