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What will help products reach MILLIONS of consumers? T.V. of course!
The Military Shopping Channel (MSC) will be a fabulous new shopping model that will have access to over 12+ MILLION active duty and retired military personnel, and their families. Holy Toledo!
After returning from Tampa, and visiting with Shark Tank’s Kevin Harrington, I am [...]
With all the ups and downs of the economy, I’ve tracked down a technology company that has remained successful since 1983. To find out the success secrets of Apricorn, www.apricorn.com, I spoke to Michelle Fischer, Apricorn’s Marketing Manager. Here’s what Michelle had to say:
Tell us about your business.
Headquartered in Southern California, Apricorn was [...]
After conducting extensive research and preparing your story ideas (discussed in previous blog entries pertinent to our “7 Steps to Successful Public Relations”), the next step is to contact the media.
Introduce Yourself.
You can start with a press release announcing your new business and call or e-mail the appropriate media member with a simple introduction.
Introduce [...]
We are women. Watch us Manage!
I have people ask me, usually men, how do you do it all? How do you take care of the family, and your business, and be so management oriented? Did you study business management in college, get an MBA? No sir, I did not even finish high school. I even [...]
Twitter, http://twitter.com/, is a great way to build buzz about your products and services. But if you are using it for media relations activities, here are a few tips to keep in mind:
1. Keep it professional.
Although you want to reach out to followers on a personal level, keep it professional and provide valuable information. Your followers [...]
Adding personalization to your email marketing campaigns is just one of those extra steps you can do to connect with each of your customers, especially if you have kept good records on your recipients actions. And we all know how far that extra step can go towards increasing your bottom line.
A simple example of a [...]
Boy, it sure does sound like that is a silly thing to say? How do you make money when you do not have work? Well, it isn’t easy…but you can do it. My husband lost his job two months ago, after 25 years in aerospace…..now who has issues? He is OK though because:
1) He is [...]
This is always a difficult one. Every year no mater what business I’m in, the holiday party is always drapped in a delima. Do you invite their spouse/significant other? Do you have an open bar or cash bar? do you rent a private room or have it at your office? We have done it all. [...]
“So fluffy!”
“That head!”
“What a big puppy!”
“He can hold three?!”
Variations of these words always seem to blurt out of people as they encounter the one-and-only, life-loving Maximus Sloan. Those of you who know Max adore him. Today, friends, he needs your support.
Among neighbors, it’s no secret that he’s had a lump growing on his back. It’s [...]
Hi gang,
Well, it’s that time of year again - eBay Live - Chicago.
I remember my first eBay Live very well. It was in New Orleans several years ago, back when I was but a guppy in the seller bowl. What I remember the most about N.O. Live was that it was [...]
