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You’ve probably heard the statement a lot these days that “content is king.” Well, you may not know exactly what this means.
Basically, your customers want valuable content. They want to know what you have to offer them. At the same time, the search engines realize this and look for valuable content on your site. The [...]

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You’ve seen the bundled services for Internet, phone and television which can often save you a lot of money. Well, today you’ll also see a lot of these “bundled” services for search engine optimization, or SEO.
With the tough economy, many businesses are trying to branch out and offer customers unique packages at a discount. And [...]

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Did you notice that your site rankings went up or down right around April 24th? That’s because Google changed things again with their “penguin update.” They are really cracking down on sites built solely for search engine optimization (SEO) purposes.
But there is no need to worry. If you follow a few simple rules that I’ve [...]

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Mother’s Day is Sunday May 13th, 2012, and is an excellent opportunity to build buzz for your business with some creative marketing! Here are 5 ideas to get you started!

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It is common practice to set New Year’s resolutions in our personal lives, but how often do we do it for our business? Here are 28 Small Business Marketing Resolutions for the New Year that will inspire you to write your own.

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“Melanie, I’d like to add you to my professional network on LinkedIn.” Of course you would.
But who are you?
How many of these invitations do you receive?
Well, LinkedIn, www.linkedin.com, is a great, social-media tool for networking, staying in touch with key contacts and more. But if you just send out random invitations, you are not using [...]

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Search Engine Optimization, or SEO, is essential if you want to get the most traffic possible to your site. However, you may be a little fearful of spending too much and seeing little results from your efforts.
To avoid any scary surprises, here are three tips to help you keep your SEO program on track:
1. Do [...]

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It was a BIG week for me last week. I celebrated both the one year anniversary of my blog and my birthday.  Truthfully, I was a little more excited about my blogaversary.  I could stand to not have a birthday or two, but it was a lot of fun to take a look back at [...]

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There is a lot of buzz about how QR codes are the latest and greatest marketing thing for small business. So the question is; why should we adopt QR codes in our marketing? Here are 6 ways other businesses are using QR codes for marketing. Maybe one of these will work for your business.

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According to the National Retail Foundation, Halloween 2011 is poised to be one of the biggest Halloweens for business in nine years with approximately 70% of consumers indicating they plan on celebrating it this year. Don’t miss out on this huge opportunity to market your business this Halloween. Here are 9 Halloween marketing ideas from other small business owners across the US. Use one of these to jump-start your own ideas for Halloween marketing.