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To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Outspoken Media, Inc.—an internet marketing startup that was founded in January by three women who wanted more for their clients. Partner Rae Hoffman just finished 20th in the recent Startup Mom competition, an [...]

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Having an online presence is important- but not nearly as important as having a well-designed, easy to navigate website. Unless you’ve got tons of web design experience, chances are you’ll hire a professional to build your site. Most web designers work under contracts, which can vary wildly depending on the designer, the services you need, [...]

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A friend of mine is thinking of starting her own insurance business, but she can’t leave her full time job until she’s tested the waters and determines if she has what it takes or if there is enough demand for her offering. We talked about the kind of marketing practices she could dabble in that [...]

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i just created a podcast with John McIntyre, founder/CEO of PixelFish. He’s a great guy, first of all. And he totally understands small business.
After the discussion with him, I’m more excited than ever about the idea of utilizing video as a promotional tool for a business.
Listen to the Podcast (sponsored by FedExOffice)
Did you know, for example, that 52% [...]

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Your customers have something to say. Are you listening? Is your website capturing this valuable information?
Your small business website is an excellent tool for hearing from your customers and prospective customers, and for engaging with them. What is on their minds? What are new challenges of theirs that you can solve for them?
How is your [...]

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I have written on social applications before, but just read this book and it made me re think how we approach technology.Â
From Amazon:
Imagine an almost instantaneous communication system that would allow people and governments all over the world to send and receive messages about politics, war, illness, and family events. The government has tried and failed [...]

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I recently received an email from Guy Kawasaki about Nononina’s new venture, Alltop, and specifically the Alltop Small Business Section. Alltop is a collection of stories from "all the top" sites on the web in a single-page aggregation. The small business section includes links to sites like Escape from Cubicle Nation, Fast Company, Inc, and [...]

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Hi gang,
This is the first of a 2 part series about Amazon and eBay.  I’m going to talk about each sites positives and negatives from a large sellers point of view.
Please keep in mind that I am a dvd, cd, book, and video game seller - your experience may vary.  Side effects include nausea, vomiting, explosive [...]

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Yesterday we interviewed a candidate for a software developer position. When we got to the part of the interview where we ask if he has any questions for us, he asked me “why haven’t you updated your blog in a while?” I dug it a little bit and found out that part of his due [...]

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I have done a lot of shouting in the past about why RSS subscriptions are good for you in terms of both time and resources—here, here and here are just a few examples. Today, however, I have found a great video that explains this all in very plain English for you non-techies. Enjoy!