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Brand Monitoring: Why it’s Vital for Keeping Your Brand Strong

Written by: Heather Schuck March 12th, 2009
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Brand monitoring is essentially the process of researching mentions of your brand including its name, officers, products, and more.  This is a vital part of branding for many reasons.  It can help you find brand evangelists, join conversations with prospects, correct misinformation, find opportunities for free publicity, police your trademark, or even find ideas for [...]

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StartupNation.com, 2008 Summary by the Numbers

Written by: Rich Sloan January 23rd, 2009
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Thought I’d share some internal information about StartupNation and its performance as derived from Google Analytics over the year gone by. I figured, you, our coveted members and new visitors, deserve complete transparency. So here goes, in the form of a 2008 vs. 2007 comparison:
2008 vs. 2007, and % change
    1) Number of Visits: 2,292,027 vs. 1,663,118, [...]

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Tracking your email messages saves time and money

Written by: Ryan Allis May 13th, 2008
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Let’s imagine for a moment that you have gone through all the necessary steps to create and develop a successful email marketing campaign. You have spent many hours putting together a great looking, well-designed newsletter, and have obtained numerous email addresses from your customers through your web site’s Sign-up form. You have even created an [...]

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