Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Are you getting ready to launch a big, Google Ad campaign just because you think it might work? Well, it may be just what you’re company needs to boost online awareness.
But before you begin your pay-per-click (PPC) campaign as part of your search engine optimization (SEO) process, there are three main questions to ask yourself:
1.    [...]

Understanding how to build an effective landing page is extremely important. Most people send their visitors to their home pages, but this is usually not a good idea. Why?

Not all your visitors are the same. If you sell a $29 book and a $5,000 coaching program, both audiences are very different from each other and [...]

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Outspoken Media, Inc.—an internet marketing startup that was founded in January by three women who wanted more for their clients. Partner Rae Hoffman just finished 20th in the recent Startup Mom competition, an [...]

When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components:

Why will people pay you? (money, votes, donations)
What does it cost you to sell your item…margins?
What protects you from competition, price-feature battles?
How will you turn an agnostic audience into loyal customers?

Early on when transactions had no costs, doing [...]

One of the hot topics in franchising (and marketing, in general) is social media, aka Web 2.0. During the franchise convention in San Diego last month I co-hosted a round table discussion titled, “Using the Web in the Sales Process” and probably 90% of the discussion focused on corporate blogs, integrating video into your marketing [...]

Recently saw a new stat released by Hitwise regarding habit patterns of people entering search terms. It appears from the data that people’s search techniques and practices are getting more sophisticated.
Here’s how: Search terms are getting longer. Notice in the chart below the 22% increase in search terms of 8 words or longer.

This may shed [...]

i just created a podcast with John McIntyre, founder/CEO of PixelFish. He’s a great guy, first of all. And he totally understands small business.
After the discussion with him, I’m more excited than ever about the idea of utilizing video as a promotional tool for a business.
Listen to the Podcast (sponsored by FedExOffice)
Did you know, for example, that 52% [...]