Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Recently, I was contacted by a PR firm (Attention) and asked if I would profile Blake Mycoskie on my blog(s). I’m ashamed to say how long it’s taken me to turn this piece around, however seeing the latest ATT commercial featuring Blake after a long day of meetings (at my day job) shamed me into finishing. My [...]

I received a press release today that deserves a few minutes of your scanning. It’s the monthly consumer confidence report issued by The Conference Board.
It shows that consumer confidence actually trended up this month for the first time this year. Is this a sign that we’re going to start hustling and bustling again? Well, little by little, [...]

For many of you, your business website will act as a central hub for your marketing, branding and communications. It will be a major touchpoint in your relationship with your prospects and customers.
If you plan on being successful, it behooves you to create a website that fuels your business growth.
Then why is it that so [...]

Ever thought about writing like you dress in your online communications?
I gave a talk the other day on making the most of social media and email marketing and we got into the conversation of creating the voice for your company in your online presence. At VerticalResponse, and right here in my SUN blog, I generally [...]

Here’s a transcript of my comments on CNN’s Your $$$$ this weekend. Thought you might enjoy…
ALI VELSHI: Businesses start up with in these economies, and by the way consumption we were over consumers and that’s going to change, but we do remain consumers. People do buy things.
CHRISTINE ROMANS: That’s right.
VELSHI: Richard Sloan joins us now; [...]

You work hard to bring prospective customers to your website. So, once they are on your site, you should work just as hard in answering their questions. In fact, whenever they have a question while on your site, you want to empower them to be able to contact you with ease and immediacy.
Why? Because, people [...]

You’ve put a lot of time and effort into building your website. And for good reason — it’s an important part of your marketing portfolio and helps you to build the bottom line.
With this in mind, it’s critical that your small business website keep new visitors on the site and not drive them away. Someone [...]

My team visited Scottsdale, Arizona last week as exhibitor and sponsor of the Women Entrepreneurs’ Boot Camp.  We had a chance to sit down with organizer, Susan Ratliff, and discussed key marketing tips and business tactics for beating the recession in 2009 and I thought I’d share some of her insights.
Susan happens to be an [...]

The copy in your small business website enables your prospective customers to hear your voice, to understand your differentiation and to appreciate your value. Therefore, to maximize the sales that your website generates for your business, you need to continually optimize the site copy.
But how to easily do this??
The following are three highly effective ways [...]

Want your customers to LOVE your website? Then check out SuperBowl.com. There are many things to admire about the site, and just as many things to learn that you can leverage in your small business website to more successfully connect with, engage and thrill your site visitors.
What you can learn from SuperBowl.com:
Building Suspense & Anticipation
Leading [...]