Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Whether you are creating a new Web site or reviewing the one you already have, there are three key factors to keep in mind.
Are you guilty of these three Web site sins?
1. Visitors can’t get the information they need.
This is pretty obvious, but often overlooked. It can be enticing to use fancy videos, too many keywords, [...]

Tory Johnson, frequent reporter on ABC’s Good Morning America show and anchor of the ABC NewsNow series focusing on careers asked for a little StartupNation love recently. One of her faithful fans, Natalie, of ChicSweets, asked for ideas about how to move her business forward on a variety of levels, especially in the transition from part-time [...]

Companies that sell to other businesses (Business-To-Business, or B2B), know that there are certain aspects to their online marketing that take on added importance when compared to Business-To-Consumer, or B2C, online marketing.
In order to fuel business growth online, B2B firms should explore the following five killer B2B digital strategies:
1. Speak to the Right People
Make sure [...]

When people land on your website, they are typically looking for something specific. Help them find it by delivering amazingly easy navigation on your site.
Good website navigation leads to new customers and increased conversion rates. Poor website navigation causes frustration and anger. Which do prefer?
So, in the spirit of creating many happy site visitors and [...]

For small businesses that sell products online, creating compelling product pages on your website is critical to driving sales. To that end, here are 7 tips for developing better product pages on your website, leading to a better experience for the site visitor and more revenue for you.
Make the Product Stand Out
Designate an area of [...]

We’re approximately halfway through the year. Do you know how your website is performing? Do you know the site visitor trends? Do you know the most important site fixes or upgrades that need to be made?
June and July are great times of the year to review and evaluate your website’s performance, and to give your [...]

In addition to email marketing, sending postcards to your clients is a proven tactic to deliver results including building your prospect list and strengthening client relationships. With a compelling offer and target audience, you can grow your email list, increase traffic and find new customers.

Having an online presence is important- but not nearly as important as having a well-designed, easy to navigate website. Unless you’ve got tons of web design experience, chances are you’ll hire a professional to build your site. Most web designers work under contracts, which can vary wildly depending on the designer, the services you need, [...]

When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components:

Why will people pay you? (money, votes, donations)
What does it cost you to sell your item…margins?
What protects you from competition, price-feature battles?
How will you turn an agnostic audience into loyal customers?

Early on when transactions had no costs, doing [...]

I picked up a book in the airport recently: Wishful Drinking by Carrie Fisher. It’s a fast read and has enough tabloid photos to keep you interested. Her come-sit-by-me-and-dish point of view is disarming and I genuinely enjoyed her tales, her vulnerability and her wit. More importantly, I respect what she is doing.

Wishful Drinking

Carrie Fisher [...]