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Overwhelmed with SEO Options?
There are many choices available when it comes to search engine optimization, or SEO, and you probably have many questions:

Should you do your own SEO or hire a firm?
Is SEO worth it?
Will you be able to get to the top of the search engines?

With all of the services, tips, articles, expert insights, [...]

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If you are an SEO copywriter, love technology, or just don’t like dealing with people, you may be using e-mail too much and missing out on some important opportunities and communications. If you haven’t picked up the phone in some time, here are…
5 Reasons to Use the Phone Instead of E-mail

1. You have a [...]

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Are you an entrepreneur handling every aspect of your new, small business? If so, you are probably writing all of your marketing materials and Website copy.
While you may not be able to afford a professional, search engine optimization (SEO) copywriter yet, there are some things you can do to improve your copy… and they won’t [...]

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Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. You need to write, optimize, send, and monitor press releases quickly to keep up with news and the competition. In addition, your site needs to have the right SEO keywords and coding in place to be noticed [...]

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On your mark, get set, go!
The alarm clock buzzes. You do your morning ritual, and it’s time to get back to work… but hold on just a minute…
Are you starting off where you left off in 2011, or do you have new and specific, public relations (PR) and search engine optimization (SEO) goals [...]

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If you put time, money and effort into your search engine optimization (SEO) efforts, and they are not working, it’s time to make some changes. When I was a small child, I was taught several lessons to cross a road safely, and these same tips apply to your SEO program:
3 Things to Do Right Away [...]

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It’s been months since you did extensive, search engine optimization (SEO) keyword research and added the appropriate tags to your site. Lately, you’ve been focusing on other things like landing pages, newsletters, case studies, and more.
But as you scan the Web one day, you notice that your site is not showing up in the search [...]

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It is common practice to set New Year’s resolutions in our personal lives, but how often do we do it for our business? Here are 28 Small Business Marketing Resolutions for the New Year that will inspire you to write your own.

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You have worked months on preparing your new product and are ready to announce it to the press. Your press release is ready to go, complete with search engine optimization (SEO) keywords. That’s fantastic… but don’t expect a lot of publicity just from sending out your release.
Don’t get me wrong. You need to send out [...]

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“Melanie, I’d like to add you to my professional network on LinkedIn.” Of course you would.
But who are you?
How many of these invitations do you receive?
Well, LinkedIn, www.linkedin.com, is a great, social-media tool for networking, staying in touch with key contacts and more. But if you just send out random invitations, you are not using [...]