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Since I’m new here, I’ll introduce myself and give you a brief discription of what we’ll be talking about.
I’ve been working with the creators of StartUpNation since 2001 when I was hired to shoot Rich Sloan doing yoga on the conference room table in the Birmingham Michigan office of the up and coming StartUpNation.  I [...]

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Your Website is up and running, and you love it.

But, what do your customers think?
If your site traffic is low (check your Google analytics to find out), it’s time to take a closer look at your site.
The good news is, you can make a few, free changes that result in drastic improvements. To start, [...]

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“My site is optimized for the search engines, and it’s not showing up online.”
Yep. I hear this a lot. And unfortunately, I have to tell a lot of entrepreneurs that they just wasted their money.
Maybe you can relate?
Did you just spend a lot of time and money on a search-engine-optimization (SEO) service promising you [...]

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Ok. You have a newsletter registration on your home page,
and people have started to sign up.
Great! Now, what do you do?
A.     Sit back and watch who signs up.
B.     Communicate with your new registrants right away.
C.    Send valuable information to your list on a regular basis.
If you answered B and C… Ding, Ding Ding! You are [...]

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Finally! Your new small business is up and running, and you
put up the “Open” sign. The only problem is, no customers are
waiting to buy your products and services.
What do you do?
Small Business Public Relations to the Rescue!
It’s time to build buzz by contacting the media, posting SEO press
releases, using social media, and taking part in [...]

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You have your new Website up and running, and are ready to start bringing in sales.
Perhaps, you spent hours writing the copy yourself?
Or maybe you hired a big, Web company to design a site with all the bells and whistles?
Either way, you are not finished…. unless, you did this one, key step…
Did you have outsiders [...]

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Today, we have the pleasure of talking to Mark Wozniak, the VP of Products at InfoDome (yes, and the brother of Apple Co-Founder, Steve Wozniak). InfoDome is a new, online, critical business data management solution that launched in March to help small businesses handle data.
Tell us about InfoDome and why you created it.
InfoDome is a [...]

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Since many of you commented on my last blog entry, here are three more free tools to help you with your small business PR activities:
1. Help a Reporter Out
PR Pro Peter Shankman set up this great site at http://www.helpareporter.com/. Simply enter your name and e-mail information. And each day, you’ll receive a list of reporters [...]

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Whether you are creating a new Web site or reviewing the one you already have, there are three key factors to keep in mind.
Are you guilty of these three Web site sins?
1. Visitors can’t get the information they need.
This is pretty obvious, but often overlooked. It can be enticing to use fancy videos, too many keywords, [...]