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Measuring Success

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Happy 2012 StartUpNation!
As I wrap up Week #1 of this fabulous brand new year, I thought I would check in with all of you….
Have you set your Main Goal(s) for 2012?
More important, How do you plan to hold yourself accountable to your Goal(s)?
That is the kicker with goals.  You can make as many goals [...]

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Last week, I wrote about Lessening Holiday Stress, so it seems only fitting that this week I discuss the upcoming New Year.
The start of the New Year is always filled with bucket lists and LONG lists of resolutions.  If you think about these two lists, they are essentially polar opposites.  One is a list of [...]

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I say “Bless You” to my dogs when they sneeze, Do You?
Where am I going with this?
I say “Bless You” to the dogs because they are loyal to me and I am loyal to them.  We all strive to be Loyal to our loved ones in our personal lives, but Loyalty is also [...]

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Guy Kawasaki, former chief evangelist of Apple, gives his view on business, marketing and getting people to fall in love with you.

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Ok. You have a newsletter registration on your home page,
and people have started to sign up.
Great! Now, what do you do?
A.     Sit back and watch who signs up.
B.     Communicate with your new registrants right away.
C.    Send valuable information to your list on a regular basis.
If you answered B and C… Ding, Ding Ding! You are [...]

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You have your new Website up and running, and are ready to start bringing in sales.
Perhaps, you spent hours writing the copy yourself?
Or maybe you hired a big, Web company to design a site with all the bells and whistles?
Either way, you are not finished…. unless, you did this one, key step…
Did you have outsiders [...]

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Before I will work with a company on their marketing strategy, I need to make sure that they are of the right mindset. Unfortunately too many business owners have taken to believing certain crazy myths about marketing. Sorry, but I’m here to debunk those myths. Here’s the top 4.

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This question has been in my heart and thoughts lately as my pet project, FitandFearLESS.tv, finally launches. As always, there are naysayers. Naysayers that question what a childrenswear designer could possibly know about the crazy world of online entertainment. As I take my first steps in this new venture, I’m often asked “I [...]

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To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of visiblelogic.com. A well-designed message can position your organization, product or service to look unique, capable and strong enough to go head-to-head with any competitor of any size.  That is just what Emily Brackett (founder of Visible Logic) [...]

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While start-up businesses may feel overshadowed by larger companies, submitting your product or service for review or in a competition is a great way to get new coverage and highlight your success. Find out if local media, analysts, industry magazines or bloggers have any scheduled product reviews or competitions in the coming months to get more coverage.