Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

I was very lucky to take a much-needed vacation recently and get some rest and relaxation. During my break, I did not have access to e-mail, phone services or the Internet. Now, being someone who is constantly connected, I was worried about this. But guess what? Surprise, surprise…the world did not end because I was [...]

Spring is here, and it’s time to take action before the “slow days of summer” arrive (when you’d rather be outside than behind your desk).
With this in mind, what actions are you going to take right away to make things happen with your PR and search engine optimization (SEO) activities?
Here are 3 ideas to help [...]

Your phone rings off the hook.
Your Inbox is flooded with requests.
Your schedule is packed.
When you can’t take on any more clients and you can set whatever fees you want because you are booked solid with work, this is called a “happiness problem.”
And while it can be wonderful to have all this new work and money [...]

Every business owner needs to make the most of their marketing dollars and sometimes thinking outside the box can help you do much more with less. Here are 10 great ways to market your business without busting your bank account provided by business owners across the country.

Recently I read an article on Social Media Today by Steve Olenski entitled ‘Why Women Are the Most Powerful Brand Ambassadors in the World.’  It caught my attention because A) part of my business is representing useful brands that I endorse to multi-tasking, busy moms and B) it is simply true.
The article sites a Lithium [...]

If you are actively involved in your social media activities, then you may have trouble coming up with new and exciting tweets to share with your customers on a daily basis. However, there is a simple fix for this. Remember, social media is about being social and interaction.
When you are not sure what to talk [...]

As a small business owner, you may think it’s impossible to get a big, feature story about your company in one of your favorite publications, especially if you don’t have the money to hire a publicist. And while a publicist has the skills to build buzz and cultivate relationships with the media, it is possible [...]

Recently, I spoke to the CEO of Your Dollar Matters, Inc., http://www.theformtool.com, Bob Christensen. As a successful, small business owner who deals with other entrepreneurs in accounting, case management and HR on a regular basis, he is getting the word out about his business and increasing sales via public relations efforts. Here are his insights…
Why [...]

You just spent a lot of time, effort and money creating an e-mail campaign. But when you sent it out, a ton of people unsubscribed, you received complaints and no one purchased your new product. It was a failure.
But don’t despair! Use this opportunity to learn from your mistakes, and to create a more successful [...]

As a small business owner, you are probably inundated with news about the latest, social media trends. There is facebook, Twitter, LinkedIn, Google Plus, and more.
Do you have this feeling that you should get involved with it but just aren’t sure? Well, here are…
3 Ways to Know Whether or Not You Should Get Into Social [...]