Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

If you are worried about finances and slow sales at your business, it’s not the time to reduce your PR, SEO and marketing budgets. It’s time to increase them!
While these areas may not seem important to the core of your business, it’s essential to put more money, time and effort into them… especially when times [...]

If you are a good search engine optimization (SEO) copywriter, then you probably spend hours crafting the perfect message and placing the appropriate keywords in just the right place. You care about the message and providing value to your client and their customers.
But are you too close to your copy and wasting time in the [...]

While many new entrepreneurs still think “PR” means “press release” instead of “public relations,” or that public relations is all about sending out press releases, this is only a small part of the big picture.
Today, public relations represents getting your message out to the right people at the right time in the right format… and [...]

You’ve seen the bundled services for Internet, phone and television which can often save you a lot of money. Well, today you’ll also see a lot of these “bundled” services for search engine optimization, or SEO.
With the tough economy, many businesses are trying to branch out and offer customers unique packages at a discount. And [...]

You’ve seen the bundled services for Internet, phone and television which can often save you a lot of money. Well, today you’ll also see a lot of these “bundled” services for search engine optimization, or SEO. With the tough economy, many businesses are trying to branch out and offer customers unique packages at a discount. [...]

Every day, there seems to be some kind of new technology or app out there to help you run your business.
This one will increase productivity.
That one will help your customers find your business online.
Yet, another one will help you save time and money.

As a new entrepreneur, it can be impossible to keep track of all [...]

Did you notice that your site rankings went up or down right around April 24th? That’s because Google changed things again with their “penguin update.” They are really cracking down on sites built solely for search engine optimization (SEO) purposes.
But there is no need to worry. If you follow a few simple rules that I’ve [...]

Have you ever been to a conference and met someone who has done something really interesting with their life? Well, recently I sat down to lunch with complete strangers, and the lady sitting next to me decided to start her own business.
But she didn’t start just any business. She started Wild Rainbow African Safaris and [...]

I was very lucky to take a much-needed vacation recently and get some rest and relaxation. During my break, I did not have access to e-mail, phone services or the Internet. Now, being someone who is constantly connected, I was worried about this. But guess what? Surprise, surprise…the world did not end because I was [...]

This week I got an unsolicited telephone call from Google, which started me thinking. Why is Google, who is unquestionably the king of online marketing, engaging in telemarketing? What I discovered was surprising. Here are five marketing lessons small business owners can learn from Google.