Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

“I want to be different, just like all of my friends!”
This common lament of teenage angst is similar in nature to the quandary facing many startups - how to create a unique company brand identity while simultaneously “fitting in” with others in their industry. The fear of being different runs deep in our collective DNA. [...]

Have you ever heard the quote, “If it weren’t for people, business would be easy?” Running a successful business is all about dealing with different personalities to accomplish specific goals. And this is often much easier said than done.
Well, instead of increasing your blood pressure and letting these people get to you, here are a [...]

The busy, fall months are here, and you are probably inundated with upcoming, holiday promotions and year-end issues… not to mention your responsibilities with friends and family. But this is no time to forget about your SEO (search engine optimization) activities. Instead, take a few minutes to think about these three, tips:
1. Think Action!
When writing [...]

Rubbermaid®, a leading manufacturer of home organization products and division of Newell, relies on the ingenuity of independent inventors to find innovative new products for their brands. To help with this effort, Rubbermaid has asked InventionHome to reach out to our inventor community and spread the word to inventors and entrepreneurs with innovative home products.

Inventors [...]

The kids are back at school, and you are settling into a regular work-schedule for the fall. With this in mind, it’s time to think about your SEO processes and make improvements now… before the onslaught of year-end work and the holidays hit.
With this in mind, ask yourself these questions:

How are your SEO keywords doing?

If [...]

It’s always nice to see a traditional business go online and be successful. That’s what happened to Dr. Dhavid Cooper and Guy Hodgson of FramesDirect.com, www.framesdirect.com. They moved the process of buying eyeglasses and sunglasses from a brick-and-mortar location into an online success, selling over 1,000,000 pairs of glasses since 1996. Let’s find out how [...]

Many new business owners often ask me what they need to do to their site so that they show up at the top of the search engines. They usually want a quick answer, but the truth is…
Search Engine Optimization (SEO) is a Never-Ending Process.

If you want your site to be at the top of the [...]

Now that summer is coming to a close and you’ve started your fall schedule with the kids back in school, are you ready to get going to increase sales at your business?
Well, if you’d like to get a new client right away, here are three tips that might help:

1.    Ask!
Make a list of all of [...]

It’s back-to-school time!  This means back-to-school shopping and for many it also means back-to-school JEANS.  The problem with brand new jeans is…well…they aren’t broken in to look and feel “old”.  But don’t worry ~ we have an invention for that, and it comes from our client Ronda E. from Iowa.
The name of Ronda’s invention is [...]

If you are wondering how to be successful on Facebook, check out this interview I conducted recently with Walt Wilson, a former executive with Apple Computer and the founder and chairman of Global Media Outreach, www.globalmediaoutreach.com.
Tell us about Global Media Outreach and why you think you have been successful in obtaining a large, online [...]