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Yesterday I was invited to attend a speaker series at the Center for Women’s Entrepreneurship featuring Mary Lou Quinlan on the topic of Marketing to Women.  At first, I thought, well, I know everything on thinking like a woman because I am a woman.  Boy, I was wrong, and I gained some huge insight into [...]

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Mother’s Day is Sunday May 13th, 2012, and is an excellent opportunity to build buzz for your business with some creative marketing! Here are 5 ideas to get you started!

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Sometimes it is as important for business owners to understand what not to do as it is to know what they need to do. It is also important to remember that not every tactic or strategy is right for every business. What can turn out to be the worst marketing advice for one business may be marketing gold to another. Having said that, her are 6 marketing tips that qualify as the world’s worst..

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From the outside, Girl Scouts may look like most other kids. But when it comes to marketing and sales; these girls rock. Small business owners can learn a lot about marketing from those little girls in green.

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We asked 29 business owners the following question: “If you would have known then what you know now, what would you have done differently and why?” Their answers are not only insightful, but inspiring. Find out what they have to say…

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Starting a business can be very easy, but staying in business can be very difficult given that our customers have too many choices on where to spend their hard-earned cash. Here are 30 ways to make your business stand out so that potential customers choose to spend their money with you!

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What can you do to make the most of your email marketing activities? Follow these 5 B’s and build the right kind of buzz for your business.

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It is common practice to set New Year’s resolutions in our personal lives, but how often do we do it for our business? Here are 28 Small Business Marketing Resolutions for the New Year that will inspire you to write your own.

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The best way to get 2012 off to a great start is to put some thought into your 2012 marketing plan outlining where you want to go and how you plan to get there. Here are 5 tips for preparing your 2012 marketing plan from small businesses like yours.

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Think that Small Business Saturday is reserved for retail establishments? Never fear: here are 5 ways a home-based or service business can get involved in Small Business Saturday.