Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Foursquare is a hugely untapped and powerful little tool for business marketing, especially if you own a business that requires customers to physically visit your location to make a purchase. Unfortunately most businesses don’t understand just exactly how they can use Foursquare and are missing out on a fantastic and inexpensive marketing opportunity!!

I didn’t like Twitter at first. I thought it was random, and stupid, and a waste of time, and so right after I first signed up I deleted my account.
But after a while I kept hearing the testimonials from people who loved Twitter and so I thought I would give it another shot. I’m glad [...]

My husband and I love baseball and we’ve always wanted to have season tickets. So during the Arizona Diamondbacks Spring Fan Fest we decided to take the plunge and buy a weekend ticket package.
We were excited about our purchase, until the season got under way. As of this writing the Diamondbacks have had a [...]

Many experts say that you should give your customers what they need. But forget about that. If her mom had offered Sarah toothpaste she would not have wanted it, even though she has a need for it daily. The same is true with our customers. What kid (or adult) wants what he or she needs? Not me! I don’t want what I need, I want what I want! Yes, as a customer, I’m very much like a child.

How did he do it? First and foremost, he focused his energy on two or three types of ideal customers instead of trying to be all things to all people.

So you’re getting ready to start your own business; have you thought about your marketing plan?

Have you ever had this happen to you? Several years ago, I attended a business networking function and I just happened to strike up a conversation with a person who sold cars for a local Chevrolet dealership.

We have all heard the horror stories of big business pitted against small business.  The classic David and Goliath tale played out from Wall Street to Main Street with all kinds of financial causalities in their wake.  While the tales may differ, the moral is the same.  The big fish will always try to eat [...]

The more you understand about your consumers, the more effectively you will be able to provide them with products and services that delight them. This is better for them. It’s better for you. It’s a Win-Win situation.
So, how do you build a continual, reliable consumer insights engine to help you make rock-solid marketing decisions that [...]

For many small business owners getting a write-up in Entrepreneur magazine is the holy grail of media coverage.  A few lines in the magazine can make all those sleepless nights, hard work, and determination seem rewarded.  No trophies or plaques required.  So what does it take to secure this much coveted ink?
Aronado Placencia, host of [...]