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Grassroots Marketing

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“I want to be different, just like all of my friends!”
This common lament of teenage angst is similar in nature to the quandary facing many startups - how to create a unique company brand identity while simultaneously “fitting in” with others in their industry. The fear of being different runs deep in our collective DNA. [...]

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This week I got an unsolicited telephone call from Google, which started me thinking. Why is Google, who is unquestionably the king of online marketing, engaging in telemarketing? What I discovered was surprising. Here are five marketing lessons small business owners can learn from Google.

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Every business owner needs to make the most of their marketing dollars and sometimes thinking outside the box can help you do much more with less. Here are 10 great ways to market your business without busting your bank account provided by business owners across the country.

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Mother’s Day is Sunday May 13th, 2012, and is an excellent opportunity to build buzz for your business with some creative marketing! Here are 5 ideas to get you started!

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There is a downside to going guerrilla. Here are four things that you should know about guerrilla marketing, before your begin.

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From the outside, Girl Scouts may look like most other kids. But when it comes to marketing and sales; these girls rock. Small business owners can learn a lot about marketing from those little girls in green.

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We asked 29 business owners the following question: “If you would have known then what you know now, what would you have done differently and why?” Their answers are not only insightful, but inspiring. Find out what they have to say…

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Starting a business can be very easy, but staying in business can be very difficult given that our customers have too many choices on where to spend their hard-earned cash. Here are 30 ways to make your business stand out so that potential customers choose to spend their money with you!

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What can you do to make the most of your email marketing activities? Follow these 5 B’s and build the right kind of buzz for your business.

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It is common practice to set New Year’s resolutions in our personal lives, but how often do we do it for our business? Here are 28 Small Business Marketing Resolutions for the New Year that will inspire you to write your own.