Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Yes, the economy is ugly.
Yes, customers are tightening their purse strings.
Yes, it’s harder to bring in new sales.
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Blah. Blah. Blah. Things are tough for many people
right now, but that’s no reason to just sit back and
wait for things to get better.
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It’s time to take action!

No one said being an entrepreneur is easy.
Your business is [...]

Have you ever spent a lot of money on a traditional (print, television, radio) advertisement for your business and have it not work? Here’s what you need to know about advertising before you spend another dime.

What is the biggest marketing challenge that you have in your business? According to a survey by Marketing Sherpa, 78% of businesses say that their biggest marketing challenge is generating high quality leads. What marketing strategy is the best at accomplishing that goal? The answer is not what you think.

Ok. You have a newsletter registration on your home page,
and people have started to sign up.
Great! Now, what do you do?
A.     Sit back and watch who signs up.
B.     Communicate with your new registrants right away.
C.    Send valuable information to your list on a regular basis.
If you answered B and C… Ding, Ding Ding! You are [...]

I love writing. No, let me put it another way, I love words. Writing is the one skill that I am grateful for. Yet, I’m the first to admit that I’m not a great writer, but just an okay one. There are people who take the written word to a whole new level, and while I [...]

Finally! Your new small business is up and running, and you
put up the “Open” sign. The only problem is, no customers are
waiting to buy your products and services.
What do you do?
Small Business Public Relations to the Rescue!
It’s time to build buzz by contacting the media, posting SEO press
releases, using social media, and taking part in [...]

Small Business Public Relations – What Is It?
When many entrepreneurs think of public relations (PR), they
think about sending out a press release.
But PR is so much more…
It entails all of the communications you have with the media,
customers, employees, partners, etc.
Why Do You Need It?
By communicating with your customers and the media, you
can share your message, [...]

Big box retailers like Target and Walmart have marketing down to a science and rarely do they stray from these tried and methods. It’s worth it to take a look at these successful retailers to see what strategies they use that might work for your business too.

This morning Facebook announced the rollout of the next evolution of Facebook Messages; a platform that is already being dubbed “The Gmail Killer.”

Do you need publicity right away to build some buzz for your products and services?
Well, here are three things you can do right now that will help you get the word out… fast:
1. Write to your local paper.
Check your local paper to see if they have an “Opinions” or “Letters to the Editor” section. Send [...]