Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Have you been ripped off by a search engine optimization copywriter (SEO)?
Well, I just heard from another entrepreneur who hired a big, SEO research firm. Unfortunately, things did not go well, and this new business owner needed some help.
With this in mind, I thought it was time for a quick review so here are:

The [...]

Have you ever spent a lot of money on a traditional (print, television, radio) advertisement for your business and have it not work? Here’s what you need to know about advertising before you spend another dime.

What is the biggest marketing challenge that you have in your business? According to a survey by Marketing Sherpa, 78% of businesses say that their biggest marketing challenge is generating high quality leads. What marketing strategy is the best at accomplishing that goal? The answer is not what you think.

I love writing. No, let me put it another way, I love words. Writing is the one skill that I am grateful for. Yet, I’m the first to admit that I’m not a great writer, but just an okay one. There are people who take the written word to a whole new level, and while I [...]

Finally! Your new small business is up and running, and you
put up the “Open” sign. The only problem is, no customers are
waiting to buy your products and services.
What do you do?
Small Business Public Relations to the Rescue!
It’s time to build buzz by contacting the media, posting SEO press
releases, using social media, and taking part in [...]

You have your new Website up and running, and are ready to start bringing in sales.
Perhaps, you spent hours writing the copy yourself?
Or maybe you hired a big, Web company to design a site with all the bells and whistles?
Either way, you are not finished…. unless, you did this one, key step…
Did you have outsiders [...]

Big box retailers like Target and Walmart have marketing down to a science and rarely do they stray from these tried and methods. It’s worth it to take a look at these successful retailers to see what strategies they use that might work for your business too.

Ahhh. Summer. You sit back in your lawn chair with a cold beverage in one hand, and your favorite book in another.
Enticing barbeque aromas waft past your nose, and your stomach grumbles with anticipation.

You catch the sweet scent of roses in the garden and the fresh cut grass from next door.

But wait [...]

Does SEO really work? Well, former software developer Chris D’Agnese saw an opportunity to build a promotional products business solely off of online sales, based on the ideas that consumers like to research and compare before purchasing. Using simple SEO tactics, Inkhead’s sales increased 32% from 2008 to 2009. As a member of the Promotional Products Association [...]

How did he do it? First and foremost, he focused his energy on two or three types of ideal customers instead of trying to be all things to all people.