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Branding Strategy

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Whether you’re a startup or you’ve been in business a while, you don’t have to spend a lot of money on marketing to get extraordinary results. Here are some usual marketing ideas that reaped extraordinary results from nine business owners across the US. Use their ideas to come up with your own unusual marketing ideas.

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Word of mouth marketing is a mystery. How do you get people to spread the word about your company to their friends so you can grow your business? Here are four tips gleaned from the success of Pandora radio.

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If you’re a business owner looking for some creative marketing ideas, you’ve come to the right place. Let me tell you something- If it’s being talked about on the news or on the Internet, then your customers are talking about it too. Become a part of the conversation with your out-of-the box marketing ideas and you’ll turn your business into a customer magnet.

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Since I’m new here, I’ll introduce myself and give you a brief discription of what we’ll be talking about.
I’ve been working with the creators of StartUpNation since 2001 when I was hired to shoot Rich Sloan doing yoga on the conference room table in the Birmingham Michigan office of the up and coming StartUpNation.  I [...]

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A few months ago, I wrote a post here at StartUpNation on what every mom/entrepreneur should have in her bag of tricks.  This was a fun post for me to write because I carry a large (really large) tote everywhere I go.  Please do not ever look inside that tote because it is the most [...]

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I hope you had an awesome start to your summer.  As the temperature sky-rocketed over the last week, and I finally ditched my sweaters for tanks I started to think about change & rebranding.  So many people talk about rebranding, including me.  I went from a social worker to a full-time mom to a mompreneur.  [...]

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Similar to our efforts on Twitter to claim the www.twitter.com/startupnation account name, we have now achieved something similar for www.facebook.com/startupnation.
As I wrote a while ago here in my blog about the Twitter squatter who was trying to extort StartupNation, there are definitely systems in place at the social media companies that support ethical companies and [...]

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Speaking is one of the most successful marketing tools you can use. Here are some tips on leveraging this powerful marketing strategy.

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Should you exhibit your product at the upcoming National Hardware Show (May 10-12th)?
If you want exposure to thousands of industry professional looking for new products and the opportunity to learn from industry experts, YES…you should consider exhibiting at this show.
The trend in National Tradeshows is to include a “micro tradeshow” for inventors within the overall [...]

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Guy Kawasaki, former chief evangelist of Apple, gives his view on business, marketing and getting people to fall in love with you.