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I was very lucky to take a much-needed vacation recently and get some rest and relaxation. During my break, I did not have access to e-mail, phone services or the Internet. Now, being someone who is constantly connected, I was worried about this. But guess what? Surprise, surprise…the world did not end because I was [...]

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This week I got an unsolicited telephone call from Google, which started me thinking. Why is Google, who is unquestionably the king of online marketing, engaging in telemarketing? What I discovered was surprising. Here are five marketing lessons small business owners can learn from Google.

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When starting a business, marketing is (or should be) the business owner’s biggest priority. Here are 86 common sense marketing ideas for startups

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I just returned home from a few days away at a conference.  As always, getting back in the groove is difficult when returning from being away whether for pleasure or business.  That is not what I am going to write about though.  Rather, I am going to address the leaving for a trip instead.
When I [...]

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Spring is here, and it’s time to take action before the “slow days of summer” arrive (when you’d rather be outside than behind your desk).
With this in mind, what actions are you going to take right away to make things happen with your PR and search engine optimization (SEO) activities?
Here are 3 ideas to help [...]

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Your phone rings off the hook.
Your Inbox is flooded with requests.
Your schedule is packed.
When you can’t take on any more clients and you can set whatever fees you want because you are booked solid with work, this is called a “happiness problem.”
And while it can be wonderful to have all this new work and money [...]

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As a small business owner, you’ve heard all about the benefits of having a blog for search engine optimization (SEO) and getting noticed online. But just because everyone else has a blog doesn’t necessarily mean you should write one too. Here are…
The Top 5 Reasons You Should Not Write a Blog.
1.  You are a horrible [...]

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Every business owner needs to make the most of their marketing dollars and sometimes thinking outside the box can help you do much more with less. Here are 10 great ways to market your business without busting your bank account provided by business owners across the country.

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Yesterday I was invited to attend a speaker series at the Center for Women’s Entrepreneurship featuring Mary Lou Quinlan on the topic of Marketing to Women.  At first, I thought, well, I know everything on thinking like a woman because I am a woman.  Boy, I was wrong, and I gained some huge insight into [...]

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Are you writing Website landing pages, e-mails, search engine optimization (SEO) tags, blogs, social media entries, and more on a daily basis? If so, you may be experiencing one or more of the following symptoms:
•    Difficulty turning on the computer to start writing.
•    Endlessly staring at a blank page waiting for inspiration to hit you.
•    [...]