I’ve been working with the creators of StartUpNation since 2001 when I was hired to shoot Rich Sloan doing yoga on the conference room table in the Birmingham Michigan office of the up and coming StartUpNation.  I was recently offered the opportunity to blog about photography if I thought I could contribute to entrepreneurs and start ups. I think I can so I’ll give it a shot.  I’ll be talking about all things photography, from how to do a shoot in the office, to what’s the best stock agency for what your needs are, to rights and usage contracts.  I’ll be answering questions about any thing relating to the business of photography and photography in your business. If I don’t know the answers I’ll look to the vast knowledge base of my peers and will share what I learn with you, so post your questions and comments about you’re photographic quandaries here, and I’ll help you along the image driven super highway of successful businesses.

I should tell you a bit about me.
I began my career as a photographer early in life.  My brother had a darkroom in a closet at our house when I was a sixth grader.  It didn’t take long for my teachers at school to see an opportunity to recruit the next news paper and yearbook photographer.  That’s when I learned that you can have fun and provide a needed service at the same time.  I could get credits for graduation if I work on the year book and news paper staff!  Life was good.  Then one day I was handed a press pass to cover the cheerleaders for a story for the news paper, that was all the motivation I ever needed to pursue my career.  When I was a senior in High School I was introduced to an advertising photographer in my home town of Detroit named Ameen Howrani.  He let me watch him work one day, he was shooting a news crew for the local ABC affiliate.  It was very glamorous, they had food there!  I was face to face with the local anchor man!  That’s when I decided that advertising was where it’s at.  Fast forward 25 years.  I have photographed some really great people, some incredibly beautiful places, and some of the most interesting stuff you’ll ever see.  I picked up a few professional sports teams along the way as well.  Namely the Detroit Red Wings, Detroit Tigers, Detroit Lions, and currently Tampa Bay Ray’s as well as the NHL, NFL, MLB and other editorial venues related to sports. I’ve had unprecedented access to closed door behind the scenes events in the NFL, NHL, and MLB to name just a few. I was given the opportunity to shoot a book for the Detroit Red Wings called “48 Hours with the Detroit Red Wings”. Its a chronological documentation of what happens in forty eight hours in the world of the Red Wings Hockey team.  I was able to travel with the team to photograph players, coaches, and staff. We took two days to shoot the book so we could show the travel aspect of how the team lives on the road (and above the clouds).  During that shoot I was given access to coaches meetings that had never been photographed before.  One of the best experiences I had with the Red  Wings was Flying on the team jet to Washington DC to the White House to meet President George W Bush.   I was given an assignment by the Detroit Tigers Baseball team to shoot an eighteen page photo essay of Tiger Stadium during the final home stand ever to be played there.  The parting shot was Al Kaline in his nineteen sixty eight world series uniform (it still fit), pondering his days playing in that historic stadium.  The cover shot was of the stadium from the corner of Michigan and Trumble on a Friday night with fireworks lighting the sky.  I was able to get images never before captured, such as the neon Tiger Stadium sign from the roof of the press elevator.  I’m currently team photographer for the Tampa Bay Ray’s Baseball team, and have a nice client list of local and national companies and agencies as well.  I live in the St Petersburg area of Florida where I’ve lived for the past six years.  Before that I lived mostly in the suburbs of Detroit with a few years in New York city.  Please feel free to see some of the photographs I mention here at www.kovich.com

Great! Now, what do you do?

A.     Sit back and watch who signs up.

B.     Communicate with your new registrants right away.

C.    Send valuable information to your list on a regular basis.

If you answered B and C… Ding, Ding Ding! You are right!

Newsletter Set Up is Just the Beginning.

The whole reason you have an online newsletter registration
is so that you can collect the contact information for potential
customers.

Once you get their names and e-mails, the real work begins…

• Send a thank you.

Immediately after people register for your newsletter, send them
a personalized, e-mail thank-you note. It should include a welcome
message, all the benefits they will be receiving and any kind of
free e-report, survey, white paper, etc. that you agreed to send
them if they registered.

• Schedule e-mail auto-responders.

What are they?

Well, after you send out your initial thank-you
and welcome e-mail, you need to communicate with your
list on a regular basis.

With e-mail auto-responders, you send e-mails to your
audience to remind them about your business. And these 5-10
e-mails are scheduled for automatic delivery over a matter of weeks.

However, you want to ensure these e-mail messages are personal
and provide value to the readers.

Perhaps, you can share a story about something that happened
to you recently, provide a business tip or talk about a current,
news story?

At the end of your e-mail, you remind your list about
a particular product or service that you are selling.

This way, you communicate with your list in a way that provides value,
reminds them you are around and allows them to get to know you
over time.

It is a fantastic way to build long-term, customer relationships.

• Are you blogging and using social media?

In addition to sending out the e-mail auto-responders mentioned above,
you also want to let your list know when you have a new blog entry,
article, sale, etc. And this is just a simple process of scheduling an
e-mail to go out whenever you have a new entry.

For these services, check out:

http://aweber.com/?324776
www.constantcontact.com
www.icontact.com
www.myemma.com
www.verticalresponse.com

This way, you can easily stay in touch with your list on a regular
basis and keep your products and services top-of-mind while
providing value.

• Monitor e-mail auto-responder results.

Once your newsletter-registration and e-mail auto-responder
process is in place, be sure to monitor it regularly.

By checking your e-mail service, you can see how many people
opened your e-mail, the most popular content and clicks,
the best subject lines and send times, undeliverables, spam notices,
and more.

This is valuable information you can use to get the best results
for your e-mail efforts. Plus, you can use this data to discover key
trends with your list members, conduct follow-up, stop issues before
they become big problems, and create new content to meet their
specific needs.

Take Advantage of This Process.

Having a newsletter registration allows you to create and
grow your own list of customers. But this is just the beginning.

Once you offer your newsletter, it’s important to provide
personalized information  to your list on a regular basis via
an e-mail auto-responder series.

Now, you may think that your customers will turn away if you
send them too many e-mails. And sure, you will get some
unsubscribes. But you do not want these “uninterested” people
on your list anyway.

Just be sure to send valuable information your customers can
use. And note that there is an art to the content and timing of these
e-mails… so I strongly advise that you hire an experienced, SEO
copywriter to help you write and send them.

But it’s well worth the time, cost and effort. With good, e-mail
auto-responders, your list will actually look forward to
receiving  your e-mails.

And this means you can build valuable,
long-term customer relationships that will catapult your business
above the competition and dramatically increase sales.

Do you need assistance setting up your newsletter process and
e-mail auto-responder series? Please write to me here or at
www.rembrandtwrites.com. Your site traffic will increase!

Rather than make one really long post, I decided to break it down into 5 parts. I’ll post one part every Thursday.

Work in the Industry You Want to Take Over

My friend Matt told me this true story.

Acton has one of the top entrepreneurship graduate programs in the US. A few years ago, Acton had this extremely gifted student. He was the best of his class and his teachers knew that he was going to make it big.

A year after his graduation from Acton’s program, some of his old teachers were at Starbucks getting coffee and saw this student working as a cashier. The teachers talked to each other about this and realized that if the best student they’ve ever had was working at a Starbucks after graduating, Acton must be doing something very wrong.

They called the kid and invited him to meet with them and the director of Acton’s entrepreneurship program. They told him that they were very concerned that their best student was working at a Starbucks and asked him what they could do better to avoid this from happening in the future.

The kid laughed and then answered, “I’m about to open a huge coffee store chain in Mexico. I’m working at Starbucks because I want to learn the business. I’ve worked two weeks in each area of the company for the last six months. I’ve done everything from serving coffee to planning marketing strategies. I feel I’m much more prepared now to run my new business.”

This guy is a true genius. If you want to start a business in an industry you don’t know, either work in it for a few months or partner with someone who understands the business very well.

Something Good Done Today is Better than Something Perfect Done Tomorrow

A very successful entrepreneur told me this story once:

“When I was starting my business, I needed to order shelves. They had three sizes: small, medium and large. My partner started doing all the calculations to figure out how many of each we’d need. A week later, he was still working on it. Finally, I said, ‘let’s order 25 small ones, 50 medium ones and 25 large ones’. We placed the order and moved on.”

I asked, “Was what you ordered exactly what you needed?”

“Kind of”, he said. “A month later we had to order two more large shelves and there were four small ones that weren’t completely full.”

“So you made a mistake rushing that decision”, I said. “You should’ve waited for your partner to finish the calculations, right?”

“No, absolutely not”, he responded. “You need to make decisions and move on. You can adjust your decisions later. But, something good done today is better than something perfect done tomorrow. We had a business to start and we needed to focus our energy on getting new clients and growing our company. We had no time to figure out the perfect order for shelves. We had important stuff to do.”

This was one of the most important lessons I’ve learned in my life.

1) Figure out what are the top 2-3 priorities in your business (if you think choosing the right color for your website is a priority, let me tell you: “it’s not!”)

2) Get your top priorities done very well.

3) Everything else should be done as fast as possible and you should move onto the next thing.

I hope you’ve enjoyed these lessons. I’ll share two more lessons next week.

Zeke Camusio is a serial entrepreneur, online marketing expert, author of Google Rocketshipand founder of an Internet Marketing Agency in Portland, OR.

The “It’s Been Done Before” Myth
Every time someone comes to me and tells me they have an idea for a business that “has never been done before”, I start to worry. There’s a reason some things have never been done before. Let’s say you want to sell a square car. It has never been done before. That doesn’t mean there’s a market for it. Actually, the fact that it has never been done before leads me to think there’s no market for square cars.

But the real problem is when people give up on business ideas because they have been done already. Don’t do this.

Don’t Look for the “Perfect” Idea
Look at McDonalds. They didn’t invent burgers; they came up with a system for delivering food fast at a low cost. Look at Starbucks. They weren’t the first people to open a coffee shop; they created a great way to enhance the coffee drinking experience. Look at Zappos. They weren’t the first online shoe store, but because of their amazing customer service and policy of free return shipping, they became the largest online shoe store.

These businesses didn’t re-invent the wheel. They found something that could be done better and did it. Don’t look for the “perfect” idea. There are hundreds of ways you can create a better world and make a lot of money doing it.

So, How Do You Come Up with Great Business Ideas?
The answer is this: “Keep your eyes open for things that you want and can’t get, or things you can’t get in a convenient way.” I’ll give you a few examples:

• Sara, a woman I know, moved from Costa Rica to the US five years ago. She was craving Costa Rican food and she couldn’t get it anywhere. She then realized that the Latino population in the US is huge and those people missed the food they could get in their countries but wasn’t available in the US. Sara decided to import Latino foods into the US and sell them online. She does over $2M now.
• A friend of mine used to live in an isolated mountain town the US Postal Service, FedEx and UPS wouldn’t deliver to. They dropped all the packages at a central location in town and people had to drive 15 miles to pick up their mail. Everyone was annoyed with this fact and started saying that they’d be willing to pay a little extra to get the packages delivered to their homes. My friend listened to them and started charging each family $10 a month to pick up their packages and deliver them daily to their homes. He had 200 clients and paid for his college working two hours a day.
• Last week I got a grill that I had to assemble myself. It was a pain in the butt and made me waste four valuable hours that I could have spent helping my clients. I would have loved to pay someone $50 to put it together for me. That store also had beautiful furniture that I wanted to buy too, but there’s no way I’ll spend two entire days assembling all those tables, chairs, beds and closets. What if someone approached this store and offered them this service for their clients? The store would increase their sales, the clients would be happier and this person would have a business.

The bottom line is this: Every time you’re frustrated about something, think about how you can make it better. Once you automate this process, I guarantee that you’ll get at least one great business idea per day.

Zeke Camusio is a serial entrepreneur, online marketing expert, author of Google Rocketship and founder of an Internet Marketing Agency in Portland, OR.

Do the Important Before the Urgent
Let’s say you’re working on a very important proposal that is due in a week and you also need to return a DVD today. Finish the proposal and pay the late fee for the DVD. Remember: do what’s important first.

Do ONLY What’s Really Important
Ask yourself, “what is my main goal?” At any given moment there are two or three things that will get you closer to that goal. Those are your priorities. That’s what you should work on. Go back through your to-do list and eliminate all the items that aren’t very important (i.e. Organizing your music files). You can put all the irrelevant items on a separate list; I call this list “Maybe One Day”.

Also learn to say NO. Most people; myself included- want to please everyone. Don’t do it. Say no more often.

Avoid Multitasking
Now that you know what your top priority is, work on that and don’t let anything else interrupt you. I let calls go to voicemail, I asked my co-workers not to send me text messages or instant messages and I disabled email notifications. I start doing something and I don’t do anything else until I’m done.

Don’t multi-task; “single-task” instead.

Good Enough Is Good Enough
Most things don’t need to be perfect. If the letter you just printed doesn’t have symmetric margins, don’t print it again. Use the one you have and move on. If your website color isn’t the right one, who cares? Leave it as it is and focus on bringing in more clients. Good enough is good enough. Get things done fast and move on. You can always correct or improve something if necessary.

Use Parkinson’s Law to Your Benefit
Parkinson’s law says that things take as much time as you have available. If your boss asks you for a report by next Friday, you’ll have it done by then. If she asks you for the same report by tomorrow, you’ll finish it by tomorrow. Having limited time to do something is a good thing. It means that we stick to the very crucial and don’t worry about irrelevant details. Give yourself deadlines and meet them. For example, I have a limit of one hour per day answering email. That forces me to answer the very important email and I can use the rest of my day to create value for my clients. If I were to answer every email I get, I’d spend 6-8 hours per day just doing that.

Break It Down
Almost every time you find yourself in front of a project you don’t know what to do about, it’s because you haven’t broken down the project into smaller pieces. Let’s say you need to find vendors for your new business. That’s overwhelming! Let’s break it down:

1. Do a Google search for “wholesale chocolate supplier”.

2. Find 50 companies and gather their email addresses.

3. Make a list of things I want to ask them.

4. Write a template email.

5. Send the email to the 50 companies.

The 5 tasks above are really easy to do. Remember the old saying, “the best way to eat an elephant is one bite at a time.”

Process Tasks in Batches
When you group similar tasks together, you save a lot of time. Make all your phone calls all at once, process your emails together and run all your errands at once.

Learn From Your Mistakes
When you find yourself wasting time, stop for a second and think about why you’re doing it and how you can make sure it doesn’t happen again.

Set Realistic Goals
There’s no bigger morale killer than never achieving your goals. Set realistic goals and celebrate when you finish each day’s to-do lists.

Rest
In order to chop down a lot of trees, you need a sharp axe. Spend some time sharpening your axe. Rest every time you need it, re-charge your energy levels and go back to work.

Do It!
When you are blocked and can’t get anything done, just do something. Do a small thing. It doesn’t matter if it’s something important. Just do it. That will get your juices flowing. Don’t worry if you do something wrong; you can always correct it later. “Every journey begins with the first step”. The best way to stop procrastinating is to do something.

Well, here are three things you can do right now that will help you get the word out… fast:

1. Write to your local paper.

Check your local paper to see if they have an “Opinions” or “Letters to the Editor” section. Send in a note describing your opinion about a particular article in the paper. Then, sign your name with the name of your company and a link to your Web site.

Your article should provide your opinion and information the readers will care about. It should not be a sales piece. Your byline will be all the “promotion” you get, but it will be enough to get your site, and business, some extra awareness.

And if you are not a good writer, have a friend or ghostwriter help you with the writing and editing process. After all, you want to send in a letter than sounds professional and get your point across.

2. Post a press release.

Write a press release about the benefits your business has to offer. You can tie it in with a current trend, holiday or special discount you are offering. Then, you can either spend the money to distribute it online through a service like PRWeb, PRNewswire, BusinessWire, etc., or you can simply post it on free, distribution sites online (check the list at www.rembrandtwrites.com).

And if you really want to get some good coverage, hire a professional, SEO copywriter to optimize your press release for the search engines. This way, people searching for particular words in your release will be more likely to find your press release online.

3. Create a partnership.

Find another business or charity in your local area that you can work with on a particular event, fundraiser or other, joint activity. By teaming up, you’ll share the time, effort, marketing lists, and overall costs.

Plus, you’ll create a larger event that will build more buzz with the local media and potential customers.

Time to Get Creative.

If you need to generate sales and build awareness for your business, don’t wait for funds to start coming in. Be creative. Think of ways to get people to talk about your products and services without spending money.

By contacting the local press, distributing news and information your potential customers will find valuable and working with partners who complement your business, you can grow your business without spending a fortune!

Need additional tips on how to build buzz without spending a lot of money? Please contact me here, and check out the free information at www.rembrandtwrites.com.

What’s a startup family? Well, technically I just made it up, so it doesn’t really have a definition, but to me a startup family is a group of entrepreneurs you can go to at any time about any problem, no matter where you are in your career. For me, this group consists of former business partners, CEOs I have worked with as a consultant, advisors, strategic partners and more. These are the people you can go to when you are trying to raise money for your startup and need to get connected to investors, when you’ve hit a wall with the progress of your company and need some input or even when your circumstances have changed (as they often do) and you decide it’s time for you to find a new startup to work on or even a side job to help pay the bills. Your startup family will point you in the right direction.

This may just sound like “networking”, but it’s really much deeper than that. These people go above and beyond to help you out on more than one occasion, often times without any direct incentive (financially or otherwise). In return, you do the same for them, doing anything you can to help them achieve their goals, even if it means having to take important time away from your own work at a critical time in your business. While all of this can take quite a bit of time, I have found it to be the #1 asset I have accumulated during my career to date.

How to Build Your Startup Family

Especially if you’re starting from scratch, it can take years to build, but perhaps not as many years as you might think. To me there are a handful of main steps to follow to make this happen:

1) Seize the opportunity: How many entrepreneurs or startup professionals have you met in your lifetime? If you’re running a new company and are going about it the right way, chances are that number is approximately “a lot”. Each one of these is a major opportunity to build a relationship that will benefit both of you for the rest of your lives, regardless of what business opportunities exist between the two of you along the way. Most people don’t really take advantage of these opportunities, and instead only look at the relationship at face value based on how the relationship can influence what’s happening in their business today.

2) Leave a lasting impression: Chances are (especially if you’re a young entrepreneur), you’re not going to impress fellow entrepreneurs/CEOs with a list of accomplishments. You need to show very clearly that you are passionate about what you’re doing, that you have the determination needed to get it done, and above all else, that you really respect them and the time they are spending with you. Be genuine and good things will happen.

3) Nurture the relationship: This is where most people fall short. As you are continuing along your path, you need to keep track of all the relationships you have started and keep the ball rolling. Send brief updates about your progress to people you have met, and ask them if there is anything you can do to help them. Show an interest in their goals, not just your own. Don’t be afraid to ask for help when you need it, but choose your battles. Everyone is as busy as you are (if not more so), and you want to show them you are considerate of their time.

4) Make introduction suggestions: This is a big one for me. Most people won’t ask for an introduction to someone unless they have a very specific purpose for doing so. However, if you are able to see value in two of your contacts meeting each other, suggest it to both of them. If they bite, make the intro. They won’t expect anything specific to come from meeting your contact, but especially if they end up making a life-long friend or someone who helps them on a business deal, they’ll never forget that you were the one that selflessly made that happen for them.

5) Leave things on good terms: Sometimes things just don’t work out like you thought they would. When this happens, some people can experience a certain level of frustration and potentially hurt feelings over the situation. It’s your job to go above and beyond to try and set things right and leave the relationship on good terms. It’s not always a guarantee that you can make this happen, but most people will at least appreciate your sincerity and the effort you put in to trying to make things right between you.

To close this out, I’d like to thank all of the people who continue to help me along my path as an entrepreneur. If you’re reading this and think it’s at all possible that I might consider you part of my startup family, you’re right. You have helped me in more ways than you know, so please don’t forget to ask me for help when you need it. Succeeding together is what it’s all about.

About the author

Corey Kossack is a Managing Partner at Game Change Ventures, focusing on partnering and consulting with startups in the areas of social media, consumer Internet, e-commerce and mobile technology. Corey is also a Partner at Game Change Ventures’ first Internet startup, Addoway, an online marketplace for fashion, collectibles and more that helps you buy and sell with your friends and the merchants they trust. Formerly Corey was one of the world’s largest retailers on eBay, built a $1M company from scratch at age 23, has led multiple startups and received numerous awards for his entrepreneurial achievements.

Employees want to do a good job. And what the boss often needs to do is get out of the way and let them perform. Of course, when I became a business owner, I fell prey to the kind of thinking that trips up so many entrepreneurs: You have to work endless hours, you have to micromanage every aspect of the business, you have to make every decision. Ack!

I don’t know if my businesses would have survived if I hadn’t come up with what I call Go Theory. (”Go” as in “just go away”.) Go Theory is not about where you go or what you do while you go away from the office. Go Theory is all about what you don’t do:

• Don’t send your employees lots of little reminders by email.
• Don’t keep checking your smart phone.
• Don’t miss the spectacular view or the interesting presentation or the quality time with friends because you were stressing out about what might be going on back at the office.

Instead, enjoy your time away. Because you’ve got great people taking care of the business while you’re gone. If that last sentence just sent a chill up your spine (“But…no one can possibly take care of my business except me!”), read on.

The first element of Go theory, its absolute essence, is hiring great people to work in your business:

• Fire quick and hire slow. Invest the time and money required to make the best choices. I don’t rely on just myself to spot the right person — I make sure that at least two other people whose opinions I respect interview the candidates.
• Hire smart. I hire people who are smarter than me.
• Pick people with a track record for doing their tasks and accomplishing their goals. You don’t want to deal with excuses.

The second element of Go theory involves what you do with those great employees once you have them:

• Give people a great place to work, including real benefits.
• Trust them to handle problems and give them room to succeed or fail.
• Get in the habit of throwing issues back to employees — otherwise, you’ll be chained to your business 24/7.
• Make your business a vibrant and healthy system and you’ll find that employees work better when you’re gone.

The third element of Go theory is at once the easiest — and the hardest:

• Give employees clear directions or goals, and leave them alone to do their jobs. A quick check-in early in the project to make sure they are on track is OK, but then…go away!

The idea is for you to work on your business instead of in your business. This forces you and your staff to create good systems that can run without you. As the CEO, you want to be useless in the day-to-day business activities so you can be proactive and reactive to markets and opportunities. Keep in mind that what puts your business ahead of the competition is not logging lots of hours at the office — it’s creativity. Ask yourself: How can you be creative if you’re spending all your time making sales calls?

Go Theory provides a lot of rewards, including a “real life” for the CEO and a stronger, healthier bottom line for the company. I find that in my absence my business thrives. Projects move forward, problems get solved, and new ideas emerge. All this — just because I learned to get out of the way and work from a beachside cafe two hours a day.

Research.

If you don’t already have it, find the name and contact information for a reporter at your local newspaper who covers your industry and the managing editor at a small, niche magazine who may be interested in your expertise. Read what they’ve written and check out what is coming up in future issues in the online editorial-calendar.

Prepare.

Figure out the benefits you have to offer both media members – at no cost to them. Can you be an expert resource for future articles? Can you provide an opinion-piece about a recent story? How about an article about a hot, current trend? Make a list and think about what you would want to hear if you were that reporter or editor. Practice your pitch.

Make the Call.

Now, call the reporter or editor directly. Introduce yourself, and offer your expertise or an article at no charge. Mention that you saw a recent story and are interested in writing an opinion piece about it. Then, see what happens. Since most local publications are running on tight budgets, they may be more than happy to receive some free content from a local expert.

And if this doesn’t work, write a press release with some valuable information in it (just follow the style of those at www.prweb.com or www.prnewswire.com) and post it on one of the free posting-sites available. (See list at http://www.rembrandtwrites.com/FreePressReleasePostingSites.htm) Boom! Instant publicity you can post on your site.

Repeat this process with more media venues, and soon you’ll start building buzz that brings in new customers. Now, that’s worth the effort… Isn’t it?

Do you need help with your SEO copywriting and PR activities? Please write to me here or at www.rembrandtwrites.com. I’d love to hear from you!

“you don’t know what you don’t know.”

Those past experiences are fresh on my mind as I find myself preaching about my golden rule on nearly a daily basis. As I consult with fellow entrepreneurs teaching them how to replicate my successes with branding, social media integration, and celebrity placements, I am heartsick. I hear countless stories of companies who have learned this costly lesson too late in the game. The “killer product launch” at a tradeshow that cost $30k that no one showed up for because the owner didn’t know how to contact the media or set appointments with key buyers. The “grand opening” in small town America that didn’t even make the neighborhood newsletter. Or the Mom that licensed her invention only to find that the company shelved the product and she had unwittingly relinquished her intellectual and distribution rights. I could go on. Knowing all of this, I can’t stress my golden rule enough. Please don’t make these same mistakes.

I know it might seem like an extra check to write when your bank account is already maxed out, but it will end up saving you money and heartache in the end. The money is there, you just need to re-allocate it. Instead of focusing your efforts on making a “big splash”, maybe focus on ensuring a return on investment? A solid marketing plan to leverage your event/news/product launch?  Or making sure all the legal and accounting issues are resolved so you actually get to keep your money?  Seek the help of professionals who have been there, done that.  After all, “you don’t know what you don’t know.”

Need help with your business? Contact me here: http://su.pr/2GXnYX