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	<title>Business Blogs &#187; Write a Life Plan</title>
	<atom:link href="http://www.startupnation.com/business-blogs/index.php/category/life-planning/write-a-life-plan/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.startupnation.com/business-blogs</link>
	<description>By entrepreneurs.  For entrepreneurs.</description>
	<pubDate>Thu, 24 May 2012 17:09:24 +0000</pubDate>
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		<title>The Business of MOM and Entrepreneur</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2011/11/15/the-business-of-mom-and-entrepreneur/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2011/11/15/the-business-of-mom-and-entrepreneur/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 17:15:42 +0000</pubDate>
		<dc:creator>Rachel Blaufeld</dc:creator><authorid>rblaufeld</authorid>
		
		<category><![CDATA[Home Office]]></category>

		<category><![CDATA[Home-Based Business]]></category>

		<category><![CDATA[Running a Business]]></category>

		<category><![CDATA[Strategies &amp; Smarts]]></category>

		<category><![CDATA[Work-Life Balance]]></category>

		<category><![CDATA[Write a Life Plan]]></category>

		<category><![CDATA[Mompreneur]]></category>

		<category><![CDATA[Moms in Business]]></category>

		<guid isPermaLink="false">http://www.startupnation.com/business-blogs/?p=5030</guid>
		<description><![CDATA[This week an article on CNN Money about Jack Dorsey caught my eye, and I could not help but to be fascinated with it.  Jack Dorsey, Twitter Co-founder and CEO of Square, works TWO 8-hour shifts every day.  Dorsey works 8 hours for Twitter and then 8 hours for Square (his latest startup in mobile [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "The Business of MOM and Entrepreneur", url: "http://www.startupnation.com/business-blogs/index.php/2011/11/15/the-business-of-mom-and-entrepreneur/" });</script>]]></description>
			<content:encoded><![CDATA[<p><span>This week an article on <a href="http://money.cnn.com/2011/11/13/technology/dorsey_techonomy/" onclick="javascript:pageTracker._trackPageview ('/outbound/money.cnn.com');">CNN Money about Jack Dorsey</a> caught my eye, and I could not help but to be fascinated with it.  Jack Dorsey, Twitter Co-founder and CEO of Square, works TWO 8-hour shifts every day.  Dorsey works 8 hours for Twitter and then 8 hours for Square (his latest startup in mobile payments), for a grand total of 80 hours per week. </span></p>
<p>The article elaborated on how Dorsey’s days are themed so to speak.  For each 8-hour shift, he is working on a particular aspect of the company, such as product development or marketing.  While reading the piece, I was struck by mental lightning!</p>
<p><em><strong>As moms in business, we essentially work 2 different shifts (at least we should).  We are startup business people for part of the day, but whenever we decide to quit, we are moms.  (Pay attention to the deciding to quit part.)</strong></em></p>
<p>A common complaint that I hear from moms in business everywhere (and this probably pertains to all home based business people with families) is that the 2 roles often run together.  When we mix our offices with our home life, which is all too often the case, being a mom and a business person intersect, crash, and merge continuously throughout the days.</p>
<p><span>Just this past weekend, I was at a party and a mom who works from home approached me on this exact subject.  <em>How did I recommend setting boundaries?</em> <em> Which ways did I not only enforce to my kids that I was working, but let go of work when it was family time?  Did I find it difficult to turn off work since it was so readily available at home?</em></span></p>
<p>Moms in Business feel the pull between both of their babies, both human and business.  Our children need our attention, love, and understanding, but so do our growing businesses.  I think that we can all take a lesson from Jack Dorsey, so I incorporated some of his techniques in my<strong> tips for being both a MOM and an ENTREPRENEUR:</strong></p>
<p>First, <strong>define and separate the time periods for working on business AND families</strong>.  Now, I know first hand that being a mom is a 24 hour gig, but there are hours that our children are in childcare, with family, or at school.  These are hours that we can count on to work on our businesses.  Define the ‘shifts’ to increase boundaries.</p>
<p>Second, <strong>hold a planning session with the one and only - YOU - on Sunday Night</strong>.  Set your tasks for the week, and use Dorsey’s themed days as an example.  Maybe an accounting day or a day spent entirely in meetings back to back for that particular week?  Set expectations, commitments, and ‘themes’ for the week.</p>
<p>Third,<strong> resist the urge to let the 2 roles collide.</strong> This is extremely difficult with or without a home office because let’s face it, where we go, our smart phone goes.  Resist the temptation to answer one last email or take one last call when it is family time.  I am certainly not perfect at this, but what I can guarantee is that when you overlap one role into the other, you are not providing either ‘company’ your full attention, which leads to mistakes and/or extra work (trust me).  Give each position your undivided attention when you are set to work on that project.</p>
<p>Fourth and finally, <strong>be forgiving.</strong> Do not beat yourself up over wanting to work certain hours on your business plan.  Do not feel guilty about setting boundaries on your business when it is time for you to be a MOM.  Be firm and peaceful with your plan because your business and your children are both your babies.</p>
<p><em><strong>Can you suggest any scheduling tips and tricks to help remove overlap, leave out guilt, and improve performance?</strong></em></p>
<p>Rachel</p>
<p><span><a href="http://backngroovemom.com" onclick="javascript:pageTracker._trackPageview ('/outbound/backngroovemom.com');">http://backngroovemom.com</a></span></p>
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		<title>Life Planning: What Should You Do With Your Life?</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2010/12/03/life-planning-what-should-you-do-with-your-life/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2010/12/03/life-planning-what-should-you-do-with-your-life/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 16:57:45 +0000</pubDate>
		<dc:creator>Chris Rugh</dc:creator><authorid>crugh</authorid>
		
		<category><![CDATA[Life Planning]]></category>

		<category><![CDATA[Running a Business]]></category>

		<category><![CDATA[Write a Life Plan]]></category>

		<category><![CDATA[life plan]]></category>

		<guid isPermaLink="false">http://www.startupnation.com/blogs/?p=4814</guid>
		<description><![CDATA[Once upon a time, people grew up, got married, had 2.3 kids, and worked at a somewhat fulfilling job with the same company for 40+ years, then retired comfortably with a gold watch and pension from the company they dedicated their working years to.  Those days are long gone. The last number I heard, [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Life Planning: What Should You Do With Your Life?", url: "http://www.startupnation.com/business-blogs/index.php/2010/12/03/life-planning-what-should-you-do-with-your-life/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Once upon a time, people grew up, got married, had 2.3 kids, and worked at a somewhat fulfilling job with the same company for 40+ years, then retired comfortably with a gold watch and pension from the company they dedicated their working years to.  Those days are long gone. The last number I heard, <em>before</em> the economy tanked, was that people changed jobs <a href="http://careerplanning.about.com/b/2006/07/28/how-often-do-people-change-careers.htm" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/careerplanning.about.com');">an average of 10 times</a> in their life.<span id="more-4814"></span></p>
<p>Now, with high unemployment and a crappy job outlook, most people are struggling to hold on to jobs they hate with companies they don&#8217;t believe in for a salary that doesn&#8217;t cover their bills.  Trying to come up with a life plan in this atmosphere can feel like you are rowing a boat in rough water with only one oar - working hard, getting knocked around, and still going nowhere.  Today, life planning requires a new, balls-out approach.</p>
<ul>
<li>Trash your old life plan.  Throw out all preconceived notions about what you should do, and what you need.  Figure out, bare bones, what you absolutely must have in your life.  If you already have a family, calculate the exact amount of money you need to make to keep everyone fed and clothed.  If you do not have a family or significant other, quit trying to plan for when you meet Mr. or Mrs. Right.  If they are out there, you can factor them in when you have your shit together and not a minute sooner. Make use of a <a href="http://www.mint.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.mint.com');">free online budgeting tool</a>.  You will probably realize that you need a lot less than you thought you did.</li>
<li>Now, for the hard part of life planning:  What do you actually <em>want</em> to do with your life?  What do you daydream about during your crappy job?  If you fantasize about strangling your boss, no, you shouldn&#8217;t become a hitman, but maybe you should work for yourself.  Do you find yourself leaning out of your cubicle towards the window, desperately trying to catch some sun?  You need an outdoor job&#8230;  The point is, you need to be brutally honest with yourself, and decide what will make you happy.  There are tons of resources to help you with this, from government <a href="http://www.acinet.org/acinet/default.asp" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.acinet.org');">employment offices</a>, to <a href="http://www.careertest.net/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.careertest.net');">online tests</a>.</li>
<li>The next step is the actual life planning part.  You know where you currently are, and you know where you want to be.  Now you need a <a href="http://my.monster.com/Career-Planning/Pathing.aspx" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/my.monster.com');">battle plan</a>.  Assume nothing.  Instead, do your research.  Do you need a special degree or certification for your dream job?  Quit pissing around and go get it.  Do you want to start your own business?  The government has <a href="http://www.sba.gov/training/index.html" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.sba.gov');">free online classes</a> to teach you what you need to know. There are also has grants, loans and tax breaks to help people get started.  You just have to be ambitious enough to go find them.</li>
</ul>
<p>The key to moving from daydreaming to doing is getting off your ass.  It is hard, I know.  Do whatever you need to do. Set due dates for each step of getting what you want.  Reward yourself for each step forward. Tell everyone what you are planning so that you will be humiliated in front of all your friends and family if you chicken out. Ignore the people who say you are crazy - they are probably just miserable and jealous that you are fixing your life. Make a plan. Work the plan. Go be happy.</p>
<p><em><strong>Chris Rugh</strong> is the founder and CEO of Custom Toll free which host the largest selection of <a href="http://www.customtollfree.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.customtollfree.com');">vanity toll free numbers</a> on the web, and an avid <a href="http://chrisrugh.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/chrisrugh.com');">blogger with attitude</a>.</em></p>
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		<title>55% of Americans Don&#8217;t Like &#8220;Workin&#8217; for the Man&#8221;</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2010/01/06/55-of-americans-dont-like-workin-for-the-man/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2010/01/06/55-of-americans-dont-like-workin-for-the-man/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 17:41:19 +0000</pubDate>
		<dc:creator>Rich Sloan</dc:creator><authorid>rich</authorid>
		
		<category><![CDATA[Hate My Job]]></category>

		<category><![CDATA[Inspiration to Start Up]]></category>

		<category><![CDATA[Write a Life Plan]]></category>

		<category><![CDATA[entrepreneurship]]></category>

		<category><![CDATA[job satisfaction]]></category>

		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://www.startupnation.com/blogs/?p=4665</guid>
		<description><![CDATA[Happy with your day job? If so, you&#8217;re in the minority.
55% of Americans are not happy with their work and wish they could be doing something else, according to the latest study by The Conference Board, reflecting the highest dissatisfaction level in the 22-year history of the study. In just one year (from 2008 to 2009) satisfaction [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "55% of Americans Don&#8217;t Like &#8220;Workin&#8217; for the Man&#8221;", url: "http://www.startupnation.com/business-blogs/index.php/2010/01/06/55-of-americans-dont-like-workin-for-the-man/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Happy with your day job? If so, you&#8217;re in the minority.</p>
<p>55% of Americans are not happy with their work and wish they could be doing something else, according to <a href="http://www.conference-board.org/utilities/pressDetail.cfm?press_ID=3075" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.conference-board.org');">the latest study</a> by The Conference Board, reflecting the highest dissatisfaction level in the 22-year history of the study. In just one year (from 2008 to 2009) satisfaction with jobs decreased 10% from the previous year.</p>
<p>People with jobs, who we refer to as &#8220;cube farmers,&#8221; under 25 expressed the highest level of dissatisfaction. Roughly 64% of them say they were unhappy in their jobs. The recession has hit their wage levels and has made their work seem like drudgery.</p>
<p>We at StartupNation, including myself and my brother as founders, and also including the many tens of thousands of our community members who made the leap last year to run their own businesses are already experiencing the much-improved, much more fulfilling and exhilerating lifestyle of being entrepreneurs.</p>
<p>So, to those stuck workin&#8217; for the man and not too happy about it&#8230; we say, START IT UP!</p>
<p>Here&#8217;s a good place to start: <a href="http://www.startupnation.com/steps/55/3752/2/1/choose-business-model.htm">10 Steps to Open for Business</a></p>
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		<title>Small Business Profile: OutspokenMedia.com</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2009/05/27/small-business-profile-outspokenmediacom/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2009/05/27/small-business-profile-outspokenmediacom/#comments</comments>
		<pubDate>Wed, 27 May 2009 18:28:53 +0000</pubDate>
		<dc:creator>Christine Haskell</dc:creator><authorid>chaskell</authorid>
		
		<category><![CDATA[Advertising and Promotion]]></category>

		<category><![CDATA[Bootstrapping]]></category>

		<category><![CDATA[Branding Strategy]]></category>

		<category><![CDATA[Business Blogging]]></category>

		<category><![CDATA[Business Failure]]></category>

		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Business Partners]]></category>

		<category><![CDATA[Business Planning]]></category>

		<category><![CDATA[Choosing a Business Idea]]></category>

		<category><![CDATA[Dealing with Stress]]></category>

		<category><![CDATA[Grassroots Marketing]]></category>

		<category><![CDATA[Home-Based Business]]></category>

		<category><![CDATA[Inspiration to Start Up]]></category>

		<category><![CDATA[Life Planning]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Marketing Plan]]></category>

		<category><![CDATA[Mentors and Advisory Boards]]></category>

		<category><![CDATA[Minority Businesses]]></category>

		<category><![CDATA[Multi-Level Marketing]]></category>

		<category><![CDATA[Networking]]></category>

		<category><![CDATA[Niche Marketing]]></category>

		<category><![CDATA[Online Business]]></category>

		<category><![CDATA[Online Marketing]]></category>

		<category><![CDATA[Public Relations (PR)]]></category>

		<category><![CDATA[Running a Business]]></category>

		<category><![CDATA[Search Advertising]]></category>

		<category><![CDATA[Search Optimization]]></category>

		<category><![CDATA[Site Analytics]]></category>

		<category><![CDATA[Smart Web Solutions]]></category>

		<category><![CDATA[Starting a Business after Retirement]]></category>

		<category><![CDATA[Staying Inspired]]></category>

		<category><![CDATA[Strategic Partnerships]]></category>

		<category><![CDATA[Strategies &amp; Smarts]]></category>

		<category><![CDATA[Web-Based Business]]></category>

		<category><![CDATA[Work-Life Balance]]></category>

		<category><![CDATA[Write a Life Plan]]></category>

		<category><![CDATA[Young Entrepreneurs]]></category>

		<category><![CDATA[How Tos for small business]]></category>

		<category><![CDATA[Lisa Barone]]></category>

		<category><![CDATA[OutspokenMedia.com]]></category>

		<category><![CDATA[Rae Hoffman]]></category>

		<category><![CDATA[Rhea Drysdale]]></category>

		<category><![CDATA[search engine rankings]]></category>

		<category><![CDATA[SEO community]]></category>

		<category><![CDATA[small business]]></category>

		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.startupnation.com/blogs/?p=4529</guid>
		<description><![CDATA[To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Outspoken Media, Inc.—an internet marketing startup that was founded in January by three women who wanted more for their clients. Partner Rae Hoffman just finished 20th in the recent Startup Mom competition, an [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Small Business Profile: OutspokenMedia.com", url: "http://www.startupnation.com/business-blogs/index.php/2009/05/27/small-business-profile-outspokenmediacom/" });</script>]]></description>
			<content:encoded><![CDATA[<p>To follow up on a <a href="http://socialventurelabs.wordpress.com/2009/04/17/what-would-you-like-to-hear-about/" onclick="javascript:pageTracker._trackPageview ('/outbound/socialventurelabs.wordpress.com');">previous post requesting feedback</a> on topics and offering to highlight members of the community, I learned of <a href="http://outspokenmedia.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/outspokenmedia.com');">Outspoken Media, Inc</a>.—an internet marketing startup that was founded in January by three women who wanted more for their clients. Partner Rae Hoffman just finished 20th in the recent Startup Mom competition, an accomplishment with a tremendous amount of meaning to her.</p>
<blockquote><p>“As three women in a male-dominated industry, we took a risk by starting a company together. My partner Rae is a single mom of three children (one severely handicapped) and I have a speech disorder that makes it difficult for me to communicate, statistics say we probably should have kept day jobs.” &#8212; <em>Lisa Barone</em></p></blockquote>
<p>Starting a business during a recession is a risky thing to do, but also the optimal time for new ideas, better services and plucky folks to connect. Top of mind for this crew is empowering others to take smart risks. “We did it and we want others to know they can do that too.&#8221;</p>
<p><strong>Behind The Scenes</strong></p>
<table border="1" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td width="213" valign="top"><a href="http://outspokenmedia.com/about/rae-hoffman/" onclick="javascript:pageTracker._trackPageview ('/outbound/outspokenmedia.com');"></a><br />
<a href="http://www.startupnation.com/blogs/?attachment_id=530" rel="attachment wp-att-530"><img class="alignleft size-full wp-image-530" src="http://socialventurelabs.wordpress.com/files/2009/05/rae-hoffman-small.jpg" alt="rae-hoffman-small" width="100" height="100" /></a><strong> </strong> <strong> </strong> <strong> </strong> <strong>Rae Hoffman</strong></td>
<td width="213" valign="top"><a href="http://outspokenmedia.com/about/rhea-drysdale/" onclick="javascript:pageTracker._trackPageview ('/outbound/outspokenmedia.com');"></a><br />
<a href="http://www.startupnation.com/blogs/?attachment_id=532" rel="attachment wp-att-532"><img class="alignleft size-full wp-image-532" src="http://socialventurelabs.wordpress.com/files/2009/05/rhea-drysdale-small.jpg" alt="rhea-drysdale-small" width="100" height="100" /></a><strong></strong> <strong></strong> <strong></strong> <strong>Rhea Drysdale</strong><br />
 </td>
<td width="213" valign="top"><a href="http://outspokenmedia.com/about/lisa-barone/" onclick="javascript:pageTracker._trackPageview ('/outbound/outspokenmedia.com');"></a><br />
<a href="http://www.startupnation.com/blogs/?attachment_id=533" rel="attachment wp-att-533"><strong><img class="alignleft size-full wp-image-533" src="http://socialventurelabs.wordpress.com/files/2009/05/lisa-barone-small.jpg" alt="lisa-barone-small" width="100" height="100" /></strong></a><strong></strong> <strong></strong> <strong></strong> <strong>Lisa Barone</strong></td>
</tr>
<tr>
<td width="213" valign="top">Rae Hoffman is Co-Founder and Chief Executive Officer of Outspoken Media, Inc. In 1997 Rae started a small website about her son and his medical condition that became one of the first international support groups on the topic. It earned national media coverage and helped further medical research in the field… <a href="http://outspokenmedia.com/about/rae-hoffman/" onclick="javascript:pageTracker._trackPageview ('/outbound/outspokenmedia.com');">More about Rae Hoffman</a></td>
<td width="213" valign="top">Rhea Drysdale is Co-Founder and Chief Operating Officer of Outspoken Media, Inc. Since 2004 Rhea has grown her understanding of on-page optimization, online reputation management and social media with both in-house and agency positions. Rhea loves working with clients… <a href="http://outspokenmedia.com/about/rhea-drysdale/" onclick="javascript:pageTracker._trackPageview ('/outbound/outspokenmedia.com');">More about Rhea Drysdale</a></td>
<td width="213" valign="top">Lisa Barone is Co-Founder and Chief Branding Officer of Outspoken Media, Inc. Lisa has been involved in the SEO community since 2006 and is widely known for her honest industry observations, her inability to not say exactly what she’s thinking, and her excessive on-the-clock Twittering… <a href="http://outspokenmedia.com/about/lisa-barone/" onclick="javascript:pageTracker._trackPageview ('/outbound/outspokenmedia.com');">More about Lisa Barone</a></td>
</tr>
</tbody>
</table>
<p><strong> </strong></p>
<table border="0" cellpadding="0">
<tbody>
<tr>
<td width="312"><em><strong>Problem </strong></em><strong><em>OutspokenMedia.com </em><em>was</em><em> solving for?</em> <em> </em></strong></td>
<td width="312"><em><strong>The Opportunity?</strong></em><strong> <em> </em></strong></td>
</tr>
<tr>
<td width="312">Many SEO services offer a one-size fits all package and charge huge premiums for tailored to solutions.</td>
<td width="312">Employ techniques which are customized to a client’s needs to help them achieve higher rankings in the search engines and achieve more targeted traffic.</td>
</tr>
</tbody>
</table>
<p>OutspokenMedia works with clients to develop marketing strategies that encourage them to do great things and to care about their niche communities. The Outspoken blog was developed to prompt action in the community as well as teach. Outspoken presents How Tos to small business owners helping them market their own businesses and get more from online.  <em>The recession has given entrepreneurs an even larger opportunity to go out on their own and su</em><em>cceed. It hasn&#8217;t taken it away.</em></p>
<p><em>Here is a bit from my interview with Lisa from OutspokenMedia.com…</em></p>
<p><strong>When did the idea for starting your business come to you?</strong><br />
Having my own business was never something I was aspiring to. I was very much content in the stability of being an employee and receiving a steady paycheck. However, in January I was three months into a new job (a job I had moved from CA to NY to take) and came to a point where I knew in my heart it wasn&#8217;t going to work out. So the decision was to stay in a job I wasn&#8217;t comfortable in to keep a paycheck or venture out on my own in a bad economy.  It may seem crazy to some but, I chose the latter option.</p>
<p>Luckily, it didn&#8217;t take more than a few chats with my then-friends, now business partners, Rae Hoffman and Rhea Drysdale to be confident that we could do something together. So really just like that, we formed Outspoken Media, a new kind of Internet marketing company.  Deciding to start the company was probably one of the hardest decisions I&#8217;ve had to make. Committing to myself to something that huge was an enormous undertaking for me. But I&#8217;m very glad I did it.</p>
<p><strong>What do you do?</strong><br />
My official role at Outspoken is that of Chief Branding Officer, which to me means that I&#8217;m responsible for starting conversations. Whether that&#8217;s for us or for clients, through the blog or on Twitter, or through any other medium, my job really is to build brands and conversation through communities on the Web.  I help people their evangelists and build bridges.</p>
<p><strong>What’s the biggest challenges you’ve had to overcome to start your business?</strong><br />
Learning how to wear so many hats.  Before I&#8217;ve always had very specific job descriptions. When the business is your own, you find yourself taking on tasks you never imagined.  There&#8217;s a constant learning curve.</p>
<p><strong>What’s the most satisfying thing about running your business?</strong><br />
The freedom to do what I feel is right.  I&#8217;m a blogger and a bit mouthy, so working for someone else always meant that I had to temper that. I had to watch what I wrote, watch what I said, pick my battles, etc.  Now I get to blog as me and for me, which I think makes my blogging more genuine and more engaging for readers. It probably doesn&#8217;t sound like that big of a change, but to me it&#8217;s been night and day and something I&#8217;m incredibly grateful for.  I can&#8217;t always say what I want to in real life due to my speech difficulties, so having total freedom of my written voice means everything to me.  It&#8217;s empowered me.</p>
<p><strong>Has running your business been what you expected it would be? How?</strong><br />
There&#8217;s a lot more to it than I ever thought. I knew that it would be long hours and that it&#8217;d grueling at times&#8230;I just thought at some point that would stop and that I&#8217;d have a day to catch my breath. That day hasn&#8217;t hit yet. My biggest lesson has been that it just never stops. There&#8217;s always something to do, something more than needs tweaking, an email to respond to, a blog post to write, someone to reach out to, etc.  I&#8217;ve learned that running your own business really is a 247 job. I love it. It&#8217;s been great and incredibly rewarding, but there&#8217;s so much more to it than I ever knew.  Every so often a crisis will break out and I&#8217;ll turn to one of my partners and say, &#8220;someone should really take care of that!&#8221;, and then I remember that I&#8217;m that person. If I want something done, I&#8217;m the person to do it.</p>
<p><strong>How did you fund your business in the beginning?<br />
</strong>I think that&#8217;s the beauty of the Internet, you can start a business with very low capital.  Because we&#8217;re a service-based company, the only initial costs we had were those involved with skinning the Web site. The domain was already bought, we had hosting, etc. From there the &#8220;cost&#8221; really is time. It&#8217;s been working to build the brand, getting our name out, letting people know we exist, and taking on clients.</p>
<p><strong>What is your passion? </strong><br />
Using my voice in a way that helps others.  I love that the blog allows me to share advice, concerns, issues, etc, with people and to have an impact on their day or to touch them in some way. There&#8217;s no greater feeling than that.</p>
<p><strong>What makes you get up in the morning?</strong><br />
My business partners and knowing that we&#8217;re capable of doing great things for clients, in a style that&#8217;s true to us.  It&#8217;s nice believing in what you do and the way you do it.</p>
<p><a href="http://sharethis.com/item?&wp=2.5.1&amp;publisher=37536f50-fed0-4782-88b0-d33b836eebea&amp;title=Small+Business+Profile%3A+OutspokenMedia.com&amp;url=http%3A%2F%2Fwww.startupnation.com%2Fbusiness-blogs%2Findex.php%2F2009%2F05%2F27%2Fsmall-business-profile-outspokenmediacom%2F">ShareThis</a></p>]]></content:encoded>
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		<title>Small Business Profile: Heinz Marketing</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2009/05/20/small-business-profile-heinz-marketing/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2009/05/20/small-business-profile-heinz-marketing/#comments</comments>
		<pubDate>Wed, 20 May 2009 13:00:46 +0000</pubDate>
		<dc:creator>Christine Haskell</dc:creator><authorid>chaskell</authorid>
		
		<category><![CDATA[Bootstrapping]]></category>

		<category><![CDATA[Business Blogging]]></category>

		<category><![CDATA[Choosing a Business Idea]]></category>

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		<category><![CDATA[fast-growth companies]]></category>

		<category><![CDATA[go-to-market strategies]]></category>

		<category><![CDATA[heinz marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Sales]]></category>

		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.startupnation.com/blogs/?p=4522</guid>
		<description><![CDATA[To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Heinz Marketing. Matt has held positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, he started Heinz Marketing to help clients focus their business [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Small Business Profile: Heinz Marketing", url: "http://www.startupnation.com/business-blogs/index.php/2009/05/20/small-business-profile-heinz-marketing/" });</script>]]></description>
			<content:encoded><![CDATA[<p>To follow up on a <a href="http://socialventurelabs.wordpress.com/2009/04/17/what-would-you-like-to-hear-about/" onclick="javascript:pageTracker._trackPageview ('/outbound/socialventurelabs.wordpress.com');">previous post requesting feedback </a>on topics and offering to highlight members of the community, I learned of <a href="http://heinzmarketing.com/home" onclick="javascript:pageTracker._trackPageview ('/outbound/heinzmarketing.com');">Heinz Marketing</a>. Matt has held positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, he started Heinz Marketing to help clients focus their business on market and customer opportunities. For more info, <a href="http://heinzmarketing.com/matt-on-marketing/blog" onclick="javascript:pageTracker._trackPageview ('/outbound/heinzmarketing.com');">check out his blog</a>.</p>
<table border="0">
<tbody>
<tr>
<td><strong><em>Problem Heinz was solving for?</em></strong>Many companies approach their go-to-market strategies via separate departments that don’t always talk to each other or work together to form and execute a cohesive strategy for taking great products to market. </td>
<td><strong><em>The Opportunity?</em></strong>To help fast-growth companies, especially those early in their development cycles, build a strong, actionable go-to-market strategy from the ground up, incorporating all the right elements from sales, marketing, business development, channel, etc. that make sense for their <em>unique</em> business. <a href="http://heinzmarketing.com/about/heinz-marketing" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/heinzmarketing.com');">More on Heinz</a>.</td>
</tr>
</tbody>
</table>
<p><em>Here is a bit from my interview with Matt&#8230;</em><em> </em></p>
<p><em><strong>When or how did you know that this is what you wanted to do? </strong></em></p>
<p>Funny question, I actually studied journalism and political science in school, then found myself in a PR job soon after graduating.  As I worked through PR, then tactical elements of marketing, then learning sales and business development and beyond, I kept realizing more and more that a complete picture of a company’s go-to-market strategy – not just individual components – was necessary to truly understand and capitalize on growth opportunities.  I wanted to be able to see that entire picture, and help my employer – and now my customers – take advantage of market opportunities in the most leveraged, successful way possible.</p>
<p><em><strong>What is your passion? </strong></em></p>
<p>I love learning, discovering new things, and applying those ideas to both my business and to my customers.  There are so many sources of great ideas all around us every day – the trick is finding enough time to listen, filter what’s important, and taking the time to apply those ideas in a testable, measurable manner to foster growth.</p>
<p><em><strong>hat’s the biggest challenges you’ve had to overcome to start your business? </strong></em></p>
<p>It’s probably a similar learning curve to many small businesses – balancing the need to 1) work with existing customers; 2) constantly look for prospective new customers, and 3) run my own business.  Over time I’ve figured out how to balance these more effectively, but doing these three things while still prioritizing my growing family (<a href="http://www.claramabelle.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/www.claramabelle.com');">first child</a> was born April 29<sup>th</sup>) is an ongoing challenge.</p>
<p><em><strong>What would you do over again, if you could?</strong></em></p>
<p>I absolutely would have started actively networking as early as I did, if not earlier.  Over two years ago, I figured I would start my own marketing agency some day.  I immediately started better tracking and keeping in touch with everyone I met professionally.  One of the tools I’ve used is a monthly newsletter, <em><a href="http://www.heinzmarketinginsights.com" onclick="javascript:pageTracker._trackPageview ('/outbound/www.heinzmarketinginsights.com');">Heinz Marketing Insights</a></em>.  It started with just 60 or so recipients, but now goes out to ~1,700 recipients each month and growing.  It’s been a great way to stay in touch with a lot of people at once, and now also keep Heinz Marketing’s name in front of them whenever they’re ready for help.</p>
<p><em><strong>Any regrets? </strong></em></p>
<p>None.  I love what I do, love working with my clients, and love the freedom of running my own game.</p>
<p><em><strong>How do you define success? </strong></em></p>
<p>For Heinz Marketing, I have specific goals for annual revenue and client retention.  But with clients specifically, I define success by how well I’m able to help them grow revenue.  Sometimes that’s by increasing customer loyalty and purchase frequency.  Sometimes it’s about accelerating new customer growth, opening into new markets, researching and launching new products, etc.  But if the client is happy and growing their business, that’s success for me.</p>
<p><em><strong>What are your sources of inspiration? </strong></em></p>
<p>In life, it’s my family and my faith that underline everything.  For the business, I’m constantly inspired by people I talk to, read about and hear from every day.  Sometimes it’s industry leaders such as Seth Godin (<a href="http://permission.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/permission.com');">permission.com</a>) and Andy Sernovitz (<a href="http://damniwish.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/damniwish.com');">damniwish.com/</a>).  Oftentimes, it’s fellow entrepreneurs, business leaders and innovators who are taking risks, trying new things, and achieving their own success. </p>
<p><em><strong>What’s the worst thing about running your own business? </strong></em></p>
<p>Anything that takes me away from focusing on my customers, which basically means the operations of running the business.  As a small agency, I can run things pretty lean which is nice, but I still have vendors, taxes, legal things to attend to, etc.  Those are all important, but I’m happiest when I’m wrestling with a customer problem or opportunity.</p>
<p><em><strong>What’s the biggest dream you have for your business? </strong></em></p>
<p>It’s too early for me to accurately define that.  I know what I want the business to look like at the end of this year, and have a few different visions for where it could be in 2-3 years.  The methodology I use for helping customers think about, define and execute their go-to-market strategies has been relatively consistent across different customers – size, industry, etc. – so I’ve been exploring ways to better productize and expand the impact of that methodology.</p>
<p><em><strong>What’s the happiest moment you’ve ever had in your business? </strong></em></p>
<p>I wake up every day so excited to be doing what I’m doing.  That may sound cheesy, but I love my job and the impact it has on our customers.  The happiest moment may have been my earliest, literally waking up that first day I was making Heinz Marketing my full-time focus.  The freedom and unpaved path in front of me was exhilarating.</p>
<p><em><strong>Do you ever think about giving up and getting a job? </strong></em></p>
<p>Not really.  There are days when I wonder if the steadiness of a regular job might be less stressful and more predictable, but those moments are fleeting and infrequent. </p>
<p><em><strong>What can large businesses learn from a small business like yours? </strong></em></p>
<p>I think any business – big or small – needs to be able to constantly listen to customers, re-evaluate their business, and make nimble, quick decisions that can quickly drive greater innovation and growth.  This is often organizationally harder for larger organizations, but there are plenty who do it and do it well.</p>
<p>Every company who gets big has, at some point, done the right things organizationally to be nimble enough to listen to and respond to customers, and do the right things to cross the chasm from small to large enterprise.  Those who stick with the values and culture that got them big typically continue to grow and thrive.</p>
<p><em><strong>If someone who was about to start a business asked you for advice, what would you say? </strong></em></p>
<p>Make sure you have enough cash and/or funding to operate without revenue for at least 6-8 months, likely a year depending on what you’re trying to do.  Cash flow is the single largest problem for most small businesses.  Beyond that, I’d recommend creating a plan for at least the first year, but keep your eyes open to the opportunities you hadn’t anticipated that could help you deviate from the plan, but still maintain focus on your overall vision for the business.</p>
<p><em><strong>Have you ever failed? </strong></em></p>
<p>Absolutely.  I actually think failure is a requirement for innovation.  I’ve written about it many times.</p>
<blockquote><p>“Look over your past month of work.  How often have you failed?  What have you learned from that failure?</p>
<p>If you can’t come up with many examples, think of things you might have done, or tried, but were afraid to do so.</p>
<p>Are they worth trying now?”</p>
<p><a href="http://heinzmarketing.steimonts.com/matt-on-marketing/blog/how-often-do-you-fail-" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/heinzmarketing.steimonts.com');">More</a>…</p></blockquote>
<p><a href="http://sharethis.com/item?&wp=2.5.1&amp;publisher=37536f50-fed0-4782-88b0-d33b836eebea&amp;title=Small+Business+Profile%3A+Heinz+Marketing&amp;url=http%3A%2F%2Fwww.startupnation.com%2Fbusiness-blogs%2Findex.php%2F2009%2F05%2F20%2Fsmall-business-profile-heinz-marketing%2F">ShareThis</a></p>]]></content:encoded>
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		<title>Partner: Beat The Economy Together</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2009/05/15/partner-beat-the-economy-together/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2009/05/15/partner-beat-the-economy-together/#comments</comments>
		<pubDate>Fri, 15 May 2009 19:04:00 +0000</pubDate>
		<dc:creator>Christine Haskell</dc:creator><authorid>chaskell</authorid>
		
		<category><![CDATA[Advertising and Promotion]]></category>

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		<category><![CDATA[economy]]></category>

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		<category><![CDATA[Gladware]]></category>

		<category><![CDATA[Hillshire Farm ham]]></category>

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		<guid isPermaLink="false">http://www.startupnation.com/blogs/?p=4512</guid>
		<description><![CDATA[I wonder if products have the same experience people do, that when they meet their match, they feel like they are &#8220;home?&#8221; I&#8217;ll bet the product manager of this doosey has earned his bonus:
Hillshire Farm ham and turkey + reusable Gladware
= Green, Money Saving, The-Big-Corporation-Proves-It-Can-Still-Listen-To-Customers

 
What partnerships could you consider in your business?
Example: B&#38;B could supply guests with brunch [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Partner: Beat The Economy Together", url: "http://www.startupnation.com/business-blogs/index.php/2009/05/15/partner-beat-the-economy-together/" });</script>]]></description>
			<content:encoded><![CDATA[<p>I wonder if products have the same experience people do, that when they meet their match, they feel like they are &#8220;home?&#8221; I&#8217;ll bet the product manager of this doosey has earned his bonus:</p>
<p style="center;"><strong>Hillshire Farm ham and turkey + reusable Gladware</strong></p>
<p style="center;">= Green, Money Saving, The-Big-Corporation-Proves-It-Can-Still-Listen-To-Customers</p>
<p style="center;"><img class="size-thumbnail wp-image-487 aligncenter" src="http://socialventurelabs.wordpress.com/files/2009/05/meat.jpg?w=149" alt="meat" width="149" height="117" /></p>
<p> </p>
<p><strong><em>What partnerships could you consider in your business?</em></strong></p>
<p><strong>Example</strong>: B&amp;B could supply guests with brunch vouchers to neighborhood eatery</p>
<ul>
<li>Inn keepers are off of cooking duty</li>
<li>Eatery gets paid in full up front</li>
<li>Guests can have what they want, when they want for a fixed price included in overall bill</li>
</ul>
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		<title>Diversify Your Revenue Streams: Spin What You Got</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2009/05/11/diversify-your-revenue-streams-spin-what-you-got/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2009/05/11/diversify-your-revenue-streams-spin-what-you-got/#comments</comments>
		<pubDate>Tue, 12 May 2009 01:00:38 +0000</pubDate>
		<dc:creator>Christine Haskell</dc:creator><authorid>chaskell</authorid>
		
		<category><![CDATA[Advertising and Promotion]]></category>

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		<category><![CDATA[wishful drinking]]></category>

		<guid isPermaLink="false">http://www.startupnation.com/blogs/?p=4498</guid>
		<description><![CDATA[I picked up a book in the airport recently: Wishful Drinking by Carrie Fisher. It&#8217;s a fast read and has enough tabloid photos to keep you interested. Her come-sit-by-me-and-dish point of view is disarming and I genuinely enjoyed her tales, her vulnerability and her wit. More importantly, I respect what she is doing.



Wishful Drinking


Carrie Fisher [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Diversify Your Revenue Streams: Spin What You Got", url: "http://www.startupnation.com/business-blogs/index.php/2009/05/11/diversify-your-revenue-streams-spin-what-you-got/" });</script>]]></description>
			<content:encoded><![CDATA[<p>I picked up a book in the airport recently: Wishful Drinking by Carrie Fisher. It&#8217;s a fast read and has enough tabloid photos to keep you interested. Her come-sit-by-me-and-dish point of view is disarming and I genuinely enjoyed her tales, her vulnerability and her wit. More importantly, I respect what she is doing.</p>
<div class="mceTemp">
<dl>
<dt><img class="size-thumbnail wp-image-466" src="http://socialventurelabs.wordpress.com/files/2009/05/fisher.jpg?w=106" alt="Wishful Drinking" width="106" height="150" /></dt>
<dd>Wishful Drinking</dd>
</dl>
</div>
<p>Carrie Fisher has an impressive background as a writer, two of her books having been made into films. After something akin to electric shock therapy, she risks losing much of her memory and past in order to move forward with the rest of her life. To many, this would be a death sentence as our history, that which binds us into routine and dictates much of our decision making, is the thing we find the most comfort in.</p>
<p>Fisher is an example of someone who refuses to be put in a box, who is still out there learning lessons, sharing her findings and being funny &#8212; whatever you may think of her or her talent, you just have to appreciate those qualities in a person.</p>
<p> </p>
<p style="14.25pt"><span style="'Georgia','serif'">She has a <a href="http://www.amazon.com/Wishful-Drinking-Carrie-Fisher/dp/1439102252/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1241812148&amp;sr=8-1" onclick="javascript:pageTracker._trackPageview ('/outbound/www.amazon.com');">book</a>: $29.00- 13.38</span></p>
<p style="14.25pt"><span style="'Georgia','serif'">She has a <a href="http://www.seattlerep.org/Tickets/?perf=B905SA5M" onclick="javascript:pageTracker._trackPageview ('/outbound/www.seattlerep.org');">1-man show</a>: $59.00-49.00</span></p>
<p style="14.25pt"><span style="'Georgia','serif'">And those lovely cinnamon buns on the cover, priceless.</span></p>
<p style="14.25pt"><span style="'Georgia','serif'">I was disappointed to see that there wasn&#8217;t some Hollywood intern trapped in a hamster wheel blogging for her while she&#8217;s on the road, to capture all the love and well wishes, etc. but I suspect she will get to that eventually. All Boomers have to embrace the web at some point.</span></p>
<p style="14.25pt"><span style="'Georgia','serif'">To Carrie&#8217;s new life, she&#8217;s summoned her chutzpah and making some coin on skills she still has, memories she might lose and of course, looking to what the future might bring.</span></p>
<p style="14.25pt"><span style="'Georgia','serif'">Altogether, a rather inspirational message.</span></p>
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		<title>Creative Capitalism: one for one, from day one</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2009/05/07/creative-capitalism-one-for-one-from-day-one/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2009/05/07/creative-capitalism-one-for-one-from-day-one/#comments</comments>
		<pubDate>Thu, 07 May 2009 19:36:18 +0000</pubDate>
		<dc:creator>Christine Haskell</dc:creator><authorid>chaskell</authorid>
		
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		<guid isPermaLink="false">http://www.startupnation.com/blogs/?p=4496</guid>
		<description><![CDATA[Recently, I was contacted by a PR firm (Attention) and asked if I would profile Blake Mycoskie on my blog(s). I’m ashamed to say how long it’s taken me to turn this piece around, however seeing the latest ATT commercial featuring Blake after a long day of meetings (at my day job) shamed me into finishing. My [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Creative Capitalism: one for one, from day one", url: "http://www.startupnation.com/business-blogs/index.php/2009/05/07/creative-capitalism-one-for-one-from-day-one/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Recently, I was contacted by a PR firm (<strong><a href="http://www.attentionusa.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/www.attentionusa.com');">Attention</a></strong>) and asked if I would profile Blake Mycoskie on my blog(s). I’m ashamed to say how long it’s taken me to turn this piece around, however seeing the latest <a href="http://www.youtube.com/watch?v=4v6lRv5xZYk" onclick="javascript:pageTracker._trackPageview ('/outbound/www.youtube.com');">ATT commercial</a> featuring Blake after a long day of meetings (at my day job) shamed me into finishing. My interest in this company stems from the growing trend of businesses that are modeling a new way of making money: Creative Capitalism.</p>
<p>Traditionally, companies that &#8220;do good&#8221; are generally non profits, and when people find out that a traditional small business is also &#8220;doing good&#8221; they feel like somehow the company must be taking advantage of the community it is serving if it is also turning a profit. I do not believe this to be the case and formed my consulting company based on the premise that small businesses would contribute to a triple bottom line if they knew where to find it.</p>
<p>Creative Capitalism has been around for a while. Formerly known as social entrepreneurism, it is a concept newly labeled by Bill Gates, Warren Buffet and other market leaders and the premise is that “we should attempt to stretch the reach of market forces so that more companies can benefit from doing work that makes more people better off.” <a href="http://www.amazon.com/Creative-Capitalism-Conversation-Buffett-Economic/dp/141659941X" onclick="javascript:pageTracker._trackPageview ('/outbound/www.amazon.com');">The book</a> is available on Amazon (unsure of where the profits go). So far, it’s a pretty foreign concept to most bottom-line discussions. Having spent time reviewing the giving trends of big tycoons in the past (land trusts, libraries, parks), there is something different about the timing of this idea: the generation that is receiving it.  </p>
<p>The 30 and 20-somethings have grown disillusioned with where the 1980s consumption and 1990s holding on behavior have gotten us. Those that have the means to get out and travel, see the disparity in the world, come back and want to do something about it. With technology to reflect back their experiences they are twittering, facebooking, myspacing and texting what they are seeing to one another – and a small group are doing something about it.</p>
<p>Why profile TOMS?</p>
<p>Two reasons: 1) Anyone who has seen true the true spirit of leadership in play knows it is the <em>eagerness</em><strong> </strong>to lose oneself in the group for the good of the group. This quality is best exemplified in Blake Mycoskie for the simple reason: that is where the heart of his business began. One for One, <em>from</em> <em>day One</em>. 2) Any size business should learn that a social model (something that takes into account the community in which it survives) thrives 10-fold compared to businesses that have tunnel-vision on bottom line sales. There is something to be said for karma.</p>
<p><strong><img class="alignleft size-full wp-image-454" src="http://socialventurelabs.wordpress.com/files/2009/05/2007-sept-people.jpg" alt="2007-sept-people" width="254" height="268" />About the Company</strong></p>
<p><a href="http://cdn2.tomsshoes.com/default18.htm" onclick="javascript:pageTracker._trackPageview ('/outbound/cdn2.tomsshoes.com');">TOMS Shoes</a> promises to give to children in need a pair of shoes for each pair it sells. The company  has given over 140,000 pairs of shoes and expects to give more than 300,000 pairs this year.</p>
<p>TOMS Shoes launched in Venice, California and sold 10,000 pairs during the first year in business. As a result, Blake returned to Argentina in October of 2006 with family and friends and unveiled the second phase of his business plan: the Shoe Drop Tour. To meet demand, TOMS now offers Shoe Drop Tours throughout diverse regions of Argentina. These are volunteer opportunities where TOMS Shoes supporters hand-deliver shoes to children. Since its beginning, TOMS has given over 140,000 shoes to children in need around the world. </p>
<p>Here is a bit of my discussion with Blake:</p>
<p> </p>
<p><strong><em>Why shoes?</em></strong><br />
BLAKE: Walking is the primary mode of transportation in developing countries. Children walk miles just to get food and water, to make their way to school, or to reach medical help. In some communities, children can&#8217;t even attend school unless they have proper footwear. And the leading plague in these countries is soil-transmitted parasites. Shoes are such a simple answer to these problems children face every day.</p>
<p>See TOMS educational videos: <a href="http://www.youtube.com/watch?v=tUSTOe-fiyI" onclick="javascript:pageTracker._trackPageview ('/outbound/www.youtube.com');">One Day Without Shoes</a> and <a href="http://www.youtube.com/watch?v=bexL5qaHJPA" onclick="javascript:pageTracker._trackPageview ('/outbound/www.youtube.com');">Why Ethiopia</a> (warning on the second video for graphic images)</p>
<p><strong><em>Technology is required in today&#8217;s job market. Is TOMS Shoes looking to attract a blended workforce, or does the average age of the workers in the company reflect a standard .com?</em></strong><br />
BLAKE: For the first few years, our staff reflected the young, evolving company that we were. But as we grow, TOMS is definitely looking to attract a diverse workforce. We&#8217;ve become much more aware of our needs, and therefore able to hire individuals with specific skill sets, relevant experience, and worthy knowledge. I am still the CEO and Chief Shoe Giver, and I continue to immerse myself in TOMS because it’s my passion. I have creative ideas and feverish curiosity, and my team is receptive to that. But I definitely have trust in those who are facilitating the every day, drafting direction, and establishing strategies.</p>
<p><strong><em>Your company is for-profit. What sort of profit sharing model exists for the employees and how did you arrive at the decision to not do a nonprofit?</em></strong><br />
BLAKE: My earnings from other businesses I had started before TOMS are what kept us afloat in the earlier days- TOMS was not funded by an outside 3rd party. I never had to present a business plan or get approval, I just had trust in myself and the One for One concept. Of course people laughed when I said TOMS would give a pair of shoes away for every pair we sold, but now TOMS is proving One for One as a viable business model. Our customers have been amazing supporters since day 1.</p>
<p>I created TOMS as a for-profit business to ensure a sustainable way of giving. We&#8217;re able to give shoes weekly in Ethiopia, and monthly in Argentina. I also wanted to prove that you can build giving into your business model from day one and still be profitable. We get a lot of inquiries from all types of organizations wanting to get involved with TOMS in one way or another. It&#8217;s a blessing, really, but we have to be careful in these first critical years of building our brand.</p>
<p><strong>You are an example of an individual whose actions will help define the generation they are in. Your generation is described as both the &#8220;me generation&#8221; and the &#8220;giving generation.&#8221; How do you think your generation should be characterized?</strong><br />
BLAKE: This generation is one that thrives off of action. We don&#8217;t dream about change, we make it happen. We don&#8217;t imagine a way to incorporate giving in to our daily lives- we do it. TOMS has so many young supporters who are passionate about the One for One movement, and who share the story and inspire others every day they wear their TOMS. Seeing them support this business model is proof that this generation is ready and able to create a better tomorrow.</p>
<p>People connect with TOMS beyond just owning another pair of shoes. There&#8217;s something more every time you slip on a pair, every time you share the story, every time you suggest a pair of TOMS as a gift because no matter what brought you to purchasing a pair of TOMS, you are making an impact on a child&#8217;s life. Will there be saturation of cause-based marketing? Most likely, but TOMS has paved the way for other entrepreneurs to incorporate giving in to their businesses.</p>
<p>The One for One mission is sticking with this generation, and causing a new way of thinking. We grew up with parents who were taking those first small steps, and now we are just charging full speed ahead towards a better tomorrow. We have to. One for One is proving that you can bring closure to an issue by incorporating a conscious decision in to the actions you already take- whether its as a consumer purchasing a product, or a business looking for ways to inspire a better tomorrow. It makes consumerism and philanthropy come together full circle.</p>
<p>Carpe Diem!</p>
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		<title>Pick Good Influences For Your Advisory Board</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2009/05/06/pick-good-influences-for-your-advisory-board/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2009/05/06/pick-good-influences-for-your-advisory-board/#comments</comments>
		<pubDate>Wed, 06 May 2009 13:00:37 +0000</pubDate>
		<dc:creator>Christine Haskell</dc:creator><authorid>chaskell</authorid>
		
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		<guid isPermaLink="false">http://www.startupnation.com/blogs/?p=4493</guid>
		<description><![CDATA[Obviously John Wooden is not on my advisory board, but he is in my Pantheon-of-Wonderful-People.
Quote to consider
No written word, no spoken plea Can teach our youth what they should be; Nor all the books on all the shelves It&#8217;s what the teachers are themselves. Given to John Wooden by his Father upon Graduation And now [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Pick Good Influences For Your Advisory Board", url: "http://www.startupnation.com/business-blogs/index.php/2009/05/06/pick-good-influences-for-your-advisory-board/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Obviously John Wooden is not on my advisory board, but he is in my Pantheon-of-Wonderful-People.</p>
<p><strong>Quote to consider</strong></p>
<p>No written word, no spoken plea Can teach our youth what they should be; Nor all the books on all the shelves It&#8217;s what the teachers are themselves. <em>Given to John Wooden by his Father upon Graduation And now to You</em></p>
<blockquote><p>He is, quite simply, the greatest basketball coach ever. The numbers speak for themselves: 10 NCAA championships in 12 years, including seven straight national championships, 38 straight tournament wins and 88 straight wins overall. You don’t build a record like that without being a great leader and without being able to mold and shape raw talent into cohesive teams that make winning a part of their very existence. A day after his 95th birthday, UCLA’s head basketball coach emeritus brought his leadership lessons to UCLA’s Alumni Weekend Conference, where he shared his thoughts on team spirit, teaching and — most important to him — poetry, during a conversation with author Steve Jamison and a group of business school graduates.</p></blockquote>
<p> </p>
<p><strong></strong></p>
<p> </p>
<div><strong></strong> </div>
<p><strong></strong> </p>
<p><strong>I don’t like to give advice.</strong> I’ll give opinions.</p>
<p><strong>You’ve got to get across to each individual that what we are interested in is what is going to work for all.</strong> You have to think for the group and not just of yourself.</p>
<p><strong>I once heard team spirit defined as a willingness to lose oneself in the group for the good of the group.</strong> I used that for a spell, but it wasn’t quite what I wanted somehow. Eventually, I decided that I would eliminate the word “willingness” and institute “eagerness” — an eagerness to lose one’s self in the group for the good of the group.</p>
<p><strong>[A leader] is just part of the group.</strong> You have to be firm but not stubborn. Stubbornness we deprecate, firmness we condone. The former is my neighbor’s trait; the latter is my own.</p>
<p><strong>We’re all different.</strong> The good Lord in his wisdom didn’t create us the same. Some players, for example, I had to pat on the back constantly, and there are others I had to pat a little lower and a little harder. You can’t treat everybody alike. You have to try to give everyone the treatment they earn and deserve under your supervision.</p>
<p><strong>When you have to discipline, do it privately and not before others.</strong> Don’t embarrass them before their peers.</p>
<ul>
<li><a href="http://www.sbnonline.com/Local/Article/7879/75/0/John_Wooden.aspx" onclick="javascript:pageTracker._trackPageview ('/outbound/www.sbnonline.com');">Complete Interview</a></li>
<li><a href="http://www.coachjohnwooden.com" onclick="javascript:pageTracker._trackPageview ('/outbound/www.coachjohnwooden.com');">Coach Wood web site</a> (warning he has audio on his web site)</li>
<li><a href="http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&amp;field-keywords=john+wooden" onclick="javascript:pageTracker._trackPageview ('/outbound/www.amazon.com');">His books</a></li>
</ul>
<div class="mceTemp mceIEcenter">
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<dt><img class="size-full wp-image-449" src="http://socialventurelabs.wordpress.com/files/2009/05/ucla-coach-john-wooden.jpg" alt="John Wood" width="173" height="252" /></dt>
<dd>John Wooden</dd>
</dl>
</div>
<p>�</p>
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		<title>Get some&#8230;(free) education!</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2009/04/17/get-somefree-education/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2009/04/17/get-somefree-education/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 13:00:13 +0000</pubDate>
		<dc:creator>Christine Haskell</dc:creator><authorid>chaskell</authorid>
		
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		<guid isPermaLink="false">http://www.startupnation.com/blogs/?p=4450</guid>
		<description><![CDATA[Recalling my earlier post about (FREE being a good price, and FREE love&#8230;
I&#8217;m a big fan of &#8220;if you have a gift at something, you share it.&#8221; Perhaps it&#8217;s all that Catholic school (no lights under a bushell, and such) but I think this journey is a lot easier when people give one another a [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Get some&#8230;(free) education!", url: "http://www.startupnation.com/business-blogs/index.php/2009/04/17/get-somefree-education/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Recalling my earlier post about (FREE <a href="http://socialventurelabs.wordpress.com/2009/04/17/were-learning-that-free-is-a-good-price/" onclick="javascript:pageTracker._trackPageview ('/outbound/socialventurelabs.wordpress.com');">being a good price</a>, and <a href="http://socialventurelabs.wordpress.com/2009/03/31/customer-love-no-love-likefree-love/" onclick="javascript:pageTracker._trackPageview ('/outbound/socialventurelabs.wordpress.com');">FREE love</a>&#8230;</p>
<p>I&#8217;m a big fan of &#8220;if you have a gift at something, you share it.&#8221; Perhaps it&#8217;s all that Catholic school (no lights under a bushell, and such) but I think this journey is a lot easier when people give one another a hand.</p>
<p>With the latest phenomenon of YouTube, there is precious little NOT shared online. For those who just didn&#8217;t want to deal with the lack of quality filtering in the latest trend with video contact (my hand is high in the air), there is a site you should check out: <em>Academic Earth</em>, where education is being brought—for free—to virtually every scholarly topic under the sun.</p>
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<dt><img class="size-full wp-image-376" src="http://socialventurelabs.wordpress.com/files/2009/04/aev264-mit801lec1912-668.jpg" alt="Measurements of Space and Time; MIT / PHYSICS; Walter Lewin" width="359" height="239" /></dt>
<dd>Measurements of Space and Time; MIT / PHYSICS; Walter Lewin</dd>
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<p>New York-based Academic Earth aims to make a world-class education available to everyone on the planet. Toward that end, it is building a user-friendly ecosystem that gives internet users around the globe the ability to find, interact with and learn from full video courses and lectures from the world’s leading scholars.</p>
<p>More than 1,500 video lectures are currently available on the site, covering economics, entrepreneurship, history, law, medicine, religion and the sciences, among many other topics. A series of thematic collections, meanwhile, combine lectures to create courses such as &#8220;Understanding the Financial Crisis&#8221; and &#8220;Social Entrepreneurship 101.&#8221; Faculty for Academic Earth&#8217;s lectures are drawn from Berkeley, Harvard, MIT, Princeton, Stanford and Yale, and courses are offered under a Creative Commons license through open course programs at the universities. Associated materials include lecture transcripts, handouts, reading assignments, tests and problem sets; some classes are also available as podcasts.</p>
<p>You can&#8217;t get real academic credit, the classes can be saved, rated and shared as favorites. This is an ideal site for anyone who wants to learn more. It is easy to use, unintimidating, not geared towards tweens, and gives you every opportunity to learn to your heart&#8217;s content. <strong>What have you always wanted to learn?</strong></p>
<p>Website: <a href="http://www.academicearth.org" onclick="javascript:pageTracker._trackPageview ('/outbound/www.academicearth.org');">www.academicearth.org</a>�</p>
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