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Social Entrepreneurship

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From Business Week: America’s Most Promising Social Entreprenuers
“Social entrepreneurs—enterprising individuals who apply business practices to solving societal problems such as pollution, poor nutrition, and poverty—are now 30,000 strong and growing, according to B Lab, a nonprofit organization that certifies these purpose-driven companies. Together, they represent some $40 billion in revenue.
Not surprising, then, that they’ve caught [...]

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I had a moment (I can pinpoint it exactly) when roller coasters seemed to lose their luster for me. It was about 30 seconds after de boarding a Turkish Twister after having had about 6 sips of a soda…and I was down for the count, on the ground, laying flat on my back for about [...]

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FREE LOVE, or the art of giving away your stuff to consumers, is an enduring trend. Now, more than ever, FREE = GOODNESS.Â
From airline tickets to Wikipedia, and from laundry detergent to music downloads there is an all-out war for consumers’ ever-scarcer attention and resulting new business models and marketing techniques. There are also benefits from [...]

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I sign up for a lot of newsletters because I like to know what’s going on, what people I used to work with are up to, and it helps spark the Idea Mill.
I worked with Jerry Shereshewsky back in ‘97 at Yoyodyne and (among other interesting andecdotes) I remember then he mentioned a desire to [...]

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Part of a series in showing customer love…
Eco Positive| When companies move from merely neutralizing and offsetting their undesirable eco-effects to actually boosting the environment by going the extra mile.

London-based Ecoigo, a ‘green’ car service, aims to be carbon positive, offsetting double the emissions from every trip as well as from energy used by its [...]

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I’m attending the South by Southwest Conference in Austin, Texas this week. The show is known for its cult following for all things interactive, from business leaders to designers, gamers to artists, film makers and musicians- they are all here (at least virtually.) I came to SXSW to be the eyes and ears for new [...]

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3 Pieces of Life Advice from George Will on this week’s Roundtable

Don’t play poker with a man named Slim.
Don’t buy a Rolex from a guy out of breath.
Don’t take advice from someone who is screaming.*

*context: he was referring to the panic being felt on Wall Street.

What life advice do you have from Main Street?

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In a previous post (Giving is the new taking), I asked the question: What are some ways you are being kinder to your customers?
The terms social responsibility is often used synonomously with charity and volunteering with good causes. Over the last decade, there have been several innovative corporate donation programs popping up, and one characteristic many share is [...]

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There are precious few examples of corporations ditching the greed and embracing generosity. President Obama’s speah highlighted a CEO who distributed his bonus across his workers (past and present) - who does that??? (a true leader) And what an incredible example for the larger companies to follow.
Countless individuals have already started giving, of course: giving is the new taking, [...]

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Thanks so much for joining us for Part 2 of our interview with Newt Barrett of “Get Content. Get Customers.”  If you missed Part 1, please click here to Read Part 1.
Heather: You mention several content types in your book such as print publications, magazines, newsletters, white papers, websites, blogs, webcasts, and eNewsletters. I actually [...]