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	<title>Business Blogs &#187; Inventing</title>
	<atom:link href="http://www.startupnation.com/business-blogs/index.php/category/inventing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.startupnation.com/business-blogs</link>
	<description>By entrepreneurs.  For entrepreneurs.</description>
	<pubDate>Sat, 11 Feb 2012 09:00:01 +0000</pubDate>
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		<title>Do Inventors Need 3D Designs or Prototypes?</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2011/11/14/do-inventors-need-3d-designs-or-prototypes/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2011/11/14/do-inventors-need-3d-designs-or-prototypes/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 19:55:30 +0000</pubDate>
		<dc:creator>Russell Williams</dc:creator><authorid>rwilliams</authorid>
		
		<category><![CDATA[Inventing]]></category>

		<category><![CDATA[Market Your Invention]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Prototyping]]></category>

		<category><![CDATA[Running a Business]]></category>

		<category><![CDATA[invention]]></category>

		<category><![CDATA[prototype]]></category>

		<category><![CDATA[virtual designs]]></category>

		<guid isPermaLink="false">http://www.startupnation.com/business-blogs/?p=5029</guid>
		<description><![CDATA[If you are an inventor in the early stages of  development (you don&#8217;t have finished samples) and you are looking to sell or  license your invention to a company for ongoing royalty payments, you will more  than likely need some form of prototype or design to showcase your invention to  prospective [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Do Inventors Need 3D Designs or Prototypes?", url: "http://www.startupnation.com/business-blogs/index.php/2011/11/14/do-inventors-need-3d-designs-or-prototypes/" });</script>]]></description>
			<content:encoded><![CDATA[<p>If you are an inventor in the early stages of  development (you don&#8217;t have finished samples) and you are looking to sell or  license your invention to a company for ongoing royalty payments, you will more  than likely need some form of prototype or design to showcase your invention to  prospective companies. In reality, most companies look at pictures of your  invention before they actually read any description or explanation of what it  is. A prototype or 3D design brings your idea to life for the person evaluating  your invention and makes it easier for them to understand why their company  should invest time and money to buy or license your invention from  you.</p>
<p>The good news is you don&#8217;t always have to spend a  fortune developing and fabricating physical, working prototypes of your  invention. 3D virtual prototyping or virtual designing offers a much lower-cost  alternative while still providing companies with a realistic representation of  how your invention will look and function as a real  product.  Here&#8217;s an example of a virtual design:</p>
<p><img style="middle;" src="http://www.startupnation.com/business-blogs/wp-includes/js/tinymce/plugins/imagemanager/files/virtual_image.jpg" alt="Virtual Design" width="220" height="165" /></p>
<p>There are many qualified designers who specialize in 3D  virtual prototyping, and a simple Google search can help you locate vendors in  this realm.  At InventionHome, we have a team of talented artists who specialize  in refining inventor sketches into highly detailed 3D Virtual  Designs.</p>
<p>Whether you have a new idea that just needs an artist&#8217;s  touch, or a fully-developed prototype ready for marketing, a professional  presentation could be just what your invention needs to take that next leap  forward!</p>
<p><img src="http://www.startupnation.com/business-blogs/wp-includes/js/tinymce/plugins/imagemanager/files/virtual_image2.jpg" alt="" width="600" height="188" /></p>
<p>For help with you invention call  1-866-844-6512</p>
<p>More information is available at:</p>
<p><a href="http://twitter.com/#!/Inventionhome" onclick="javascript:pageTracker._trackPageview ('/outbound/twitter.com');">Twitter</a></p>
<p><a href="http://www.inventionhome.com/blog/" onclick="javascript:pageTracker._trackPageview ('/outbound/www.inventionhome.com');">Company Blog</a></p>
<p><a href="http://mvelette.wordpress.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/mvelette.wordpress.com');">Customer Service Blog</a></p>
<p><a href="http://www.prnewswire.com/news-releases/crown-bolt-and-inventionhome-set-sights-on-hardware-inventions-131993593.html" onclick="javascript:pageTracker._trackPageview ('/outbound/www.prnewswire.com');">Press Release</a></p>
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		<title>Where to Begin in Inventing? An Interview With Chris Hawker</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2011/10/19/where-to-begin-in-inventing-an-interview-with-chris-hawker/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2011/10/19/where-to-begin-in-inventing-an-interview-with-chris-hawker/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 15:54:37 +0000</pubDate>
		<dc:creator>Rachel Blaufeld</dc:creator><authorid>rblaufeld</authorid>
		
		<category><![CDATA[Inventing]]></category>

		<category><![CDATA[Prototyping]]></category>

		<category><![CDATA[Running a Business]]></category>

		<category><![CDATA[Christopher Hawker]]></category>

		<guid isPermaLink="false">http://www.startupnation.com/business-blogs/?p=5010</guid>
		<description><![CDATA[Exactly a year ago, I began my inventing odyssey.  Over breakfast, I announced to my family that I was going to extract the idea that I had in my head and take it from inception to market.  I sounded very confident, but in reality I knew very little about how I was going to do [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Where to Begin in Inventing? An Interview With Chris Hawker", url: "http://www.startupnation.com/business-blogs/index.php/2011/10/19/where-to-begin-in-inventing-an-interview-with-chris-hawker/" });</script>]]></description>
			<content:encoded><![CDATA[<p><span>Exactly a year ago, I began my inventing odyssey.  Over breakfast, I announced to my family that I was going to extract the idea that I had in my head and take it from inception to market.  I sounded very confident, but in reality I knew very little about how I was going to do just that.</span></p>
<p>As I divulged before, I am pretty determined, dogged, and tough.  Once I had this spark of an idea in my head, I was going to figure out how to make it happen no matter what.  The whole inventing thing became more about learning the process than the actual product at many times over the last year.  I accepted the challenge!</p>
<p>A few months ago, I became really stuck in the phase of moving my prototype forward, and I was so LUCKY to connect with Christopher Hawker of Trident Design.  Chris and his team saved me from a big headache, got me get unstuck, and are helping me take my product the last ten percent of the way.</p>
<p><em>Chris Hawker is Founder and President of Trident Design.  Chris is an Idea Guy.  Trident comes up with innovative and strikingly designed consumer products in a variety of industries, from pet care to cooking to gardening.  Trident had brought many products to market through a variety of business models, including licensing ideas, private label manufacturing, and marketing and distributing products through their own organization.  Their </em><em><span>most successful product is the PowerSquid, which was licensed to Philips, an innovative, award-winning, and commercially successful power strip.  It is sold in many major retailers, including Wal-Mart, Target, Radio Shack and Bed, Bath, and Beyond.</span><span> </span></em></p>
<p><img style="middle;" src="http://www.startupnation.com/business-blogs/wp-includes/js/tinymce/plugins/imagemanager/files/headshot_CH.jpg" alt="" width="200" height="300" /></p>
<p>I thought that it would be an awesome idea to interview Chris on the inventing process for all of you budding and aspiring inventors at StartUpNation!</p>
<p>So without further hesitation&#8230;My questions on <em>Where to Begin in Inventing </em>answered by Chris Hawker:</p>
<p><strong><em>RB:</em></strong> An ‘Average Joe’ has what they believe is a great product idea, ultimately what should be their very first step?</p>
<p><strong><em>CH:</em></strong> ‘The first step is to decide they want to look into their invention and make it a business opportunity.’  The emphasis needs to be on treating your idea like a business and making money.  When you fall in love with an idea and start investing money, it is more about ego.  Make it less about the product and more about running a business.</p>
<p>After the decision to operate like a business, the next step is RESEARCH.  Something important to remember is ‘Don’t look to NOT find it, but look to find it’ when researching your idea.  Do not limit your search because you do not want to find bad news because even if you find similar items it does not mean there is no opportunity.  You must do research before you start spending money. ‘Search for it with the tenacity as if it exists.’</p>
<p><strong><em>RB:</em></strong> For me, I did some prototyping at home and then with a local artist before I got stuck.  At what point is it crucial to invest in a professional prototype?</p>
<p><strong><em>CH:</em></strong> This depends on &#8216;who you are&#8217; and &#8216;what the product is.&#8217;  If you are capable, you may get close on your own to perfection.  However, just because you personally cannot take the product far does not mean that you will not be successful. ‘Inventing is a team sport’ <em><strong>(I personally love this notion - RB)</strong></em>.</p>
<p>‘Get another professional involved at the moment you see diminishing returns on your progress for the time you are investing.’</p>
<p><strong><em>RB:</em></strong> When it is clear that it is time to bring help onboard, what should someone new to the industry look for in a designer?</p>
<p><strong><em>CH:</em></strong> ‘Look for someone who can take it the last 10% of the way.’  Ask for samples of products that they brought to market.  This will be an important relationship, so make sure that you like them!  Design firms can be expensive, but there are a small group of firms with &#8216;inventor friendly rates.&#8217;  Both the United Inventors Association and the Better Business Bureau are good places to check for design firms.</p>
<p><strong><em>RB:</em></strong> The million dollar question - Are there ways to tolerate risk in inventing? Possibly some methodical steps to follow in order to avoid risk?</p>
<p><strong><em>CH:</em></strong> ‘If there was a way to know, I would be rich!’  ‘Focus groups are notoriously unreliable, friends can be overly positive and business owners overly negative, so test with a few people you trust and get feedback, but a lot of it is an intuition thing.’  Licensing often is the better option for most inventors because if everyone says ‘no,’ then there is not much you can do.</p>
<p>To manufacture on their own is a major lifestyle change and commitment for inventors.  If that is the choice, then make sure to ‘execute with intelligence and good business decisions,’ do the smallest possible run first because often there are little ‘bugs,’ and make sure your sales will be enough to justify your investment.</p>
<p><strong><em>RB:</em></strong><strong> WOW! As a new inventor, this is some of the information that I craved in the beginning, so I hope that this helps many up and coming inventors. </strong></p>
<p>I could have spent hours asking Chris questions, but we both had to get back to work&#8230;&#8230;</p>
<p>To learn more about Chris and Trident, you can check out their site <a href="http://www.trident-design.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/www.trident-design.com');">here.</a></p>
<p>For more on my roller coaster ride, you can read up <a href="http://backngroovemom.com" onclick="javascript:pageTracker._trackPageview ('/outbound/backngroovemom.com');">here.</a> <em><strong>Rachel</strong></em></p>
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		<title>Making a Hot Sauce Business Stand Out – An Interview with Cynthia Riddle</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2011/09/20/hot-sauce-business/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2011/09/20/hot-sauce-business/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 13:01:52 +0000</pubDate>
		<dc:creator>Melanie Rembrandt</dc:creator><authorid>mrembrandt</authorid>
		
		<category><![CDATA[Business Planning]]></category>

		<category><![CDATA[Home-Based Business]]></category>

		<category><![CDATA[Market Your Invention]]></category>

		<category><![CDATA[Public Relations (PR)]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[public relations]]></category>

		<category><![CDATA[Sales]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.startupnation.com/business-blogs/?p=4983</guid>
		<description><![CDATA[Today, we talk to small business owner, Cynthia Riddle. Cynthia helped to create Brother Bru Bru’s African Hot Pepper Sauce. Below, she shares her insights on being successful in this competitive industry and provides tips to other entrepreneurs.
Tell us how you got involved with Brother Bru Bru&#8217;s African Hot Pepper Sauce.
I had worked for years [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Making a Hot Sauce Business Stand Out – An Interview with Cynthia Riddle", url: "http://www.startupnation.com/business-blogs/index.php/2011/09/20/hot-sauce-business/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Today, we talk to small business owner, Cynthia Riddle. Cynthia helped to create <a href="http://www.brobrubru.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.brobrubru.com');">Brother Bru Bru’s African Hot Pepper Sauce</a>. Below, she shares her insights on being successful in this competitive industry and provides tips to other entrepreneurs.</p>
<p><strong>Tell us how you got involved with Brother Bru Bru&#8217;s African Hot Pepper Sauce.</strong></p>
<p><img class="alignright" src="http://www.startupnation.com/business-blogs/wp-includes/js/tinymce/plugins/imagemanager/files/CynthiaRiddle.jpg" alt="" width="143" height="160" />I had worked for years in the natural products industry, when my friend Bruce Langhorne asked me to help him formulate a <a href="http://www.brobrubru.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/www.brobrubru.com');">hot sauce</a> that was salt-free, sugar-free and gluten-free. He had just gotten diagnosed with high blood pressure and wanted something to liven up his meals without all the salt that traditional hot sauces had in them. </p>
<p>We got a bunch of peppers and some exotic spices from Africa, and blended them together in his kitchen, with blenders whirring and pepper powder permeating the air. (In hind sight, goggles would have been a good idea!)  Eventually we came up with something we loved - Brother Bru Bru&#8217;s African Hot Pepper Sauce.</p>
<p>Bruce was primarily a musician so for him, making the hot sauce was a dietary excursion and a hobby. But his friends loved the &#8220;Bru&#8221; and begged for some of their own, so he started producing enough for everyone. I helped him launch the business in 1992, and then stepped back into other pursuits. Fourteen years later, when Bruce got sick, I came back to run the company.</p>
<p><strong>What has been the most successful activity you&#8217;ve done to increase word-of-mouth?<br />
</strong><br />
The most successful part of our word-of-mouth campaign has been for people to meet Bruce. He&#8217;s a huge <img class="alignright" src="http://www.startupnation.com/business-blogs/wp-includes/js/tinymce/plugins/imagemanager/files/BrotherBruBruSauceLogo.gif" alt="" width="152" height="141" />spirit with an incredible heart, and practically everyone who has ever met him or spoken with him on the phone remembers him. </p>
<p>&#8220;If he were to walk in right now and you didn’t see Bruce, you would feel his presence,&#8221; shared Peter Fonda (for whom Bruce composed the soundtrack for The Hired Hand). &#8220;Bruce just emanates love and kindness, in addition to being a virtuoso on like 50 string instruments.&#8221;  That is Bruce&#8217;s legacy and one we try and continue, to treat each one of our customers with great care and kindness.</p>
<p><strong>What do you plan to do to get your unique message across and stay ahead of the competition?</strong></p>
<p>The hot sauce market is incredibly competitive. But somehow, we have remained near the top of the pack, and that is with no absolutely marketing. I think it is because people recognize quality, and we really deliver it.</p>
<p>We use the very best ingredients and the most expensive peppers in our sauces. You can get hot sauces that are a lot cheaper, but Bru Bru&#8217;s has flavor without overwhelming you with the heat. As one of our &#8220;fans&#8221; said, &#8220;It appears to be made out of concentrated awesome.&#8221;  After almost 20 years, and a loyal following, we are just now expanding our line to include two new flavors (Organic African Chipotle Pepper Sauce and Organic African Chili Pepper Sauce).  Both have been produced in accordance with the USDA&#8217;s National Organic Program and Certified Organic by Quality Assurance International. It was a difficult and time-consuming process, but we are happy with the results - two really great new additions to our line.</p>
<p><strong>What advice do you have for other entrepreneurs who are trying to get their products on store shelves?<br />
</strong><br />
My advice is to produce to the highest standards, and to produce products which support the health of individuals and the planet. That is the definition of &#8220;right livelihood,&#8221; to do something at which you can be successful, which also benefits individuals and society.</p>
<p><strong>If you had to start the business over, what one thing would you avoid doing?</strong>I would get help at the beginning to set up computer systems that would work as the business grows. For example, I have different files on my laptop and my desktop, and it would benefit me to have an integrated system of file management.</p>
<p><strong>What insights and tips would you like to share with new entrepreneurs pursuing their business dreams?<br />
</strong><br />
Ask for advice and mentoring. Find a Small Business Development Center (SBDC) near your home, and get involved with them</p>
<p>Find mentors in your own industry or one that is similar, and go to trade shows. Keep business cards, and follow up with people. Develop relationships. Be open to magic. </p>
<p>For me, that means going to a trade show, looking in people&#8217;s eyes and seeing who is drawn to meet me.  Or it shows up on airplanes, as I talk to the person next to me and find the most amazing ways our paths connect.</p>
<p>On a recent flight from Los Angeles to Boston, I sat next to a man who had been in California for a wedding.  The father of the bride, it turned out, had a chocolate-making company and imported fair-trade cocoa from Africa. He had a supplier in Africa who knew about the African spices I needed for my &#8220;Bru.&#8221;.   Well, you get the drift. Open up and see what connections are there behind the &#8220;strangers&#8221; who show up in your life.  And while you&#8217;re at it, enjoy the journey.</p>
<p> </p>
<p>Thanks for your great insights Cynthia! For more information about Brother Bru Bru’s, visit <a href="http://www.brobrubru.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/www.brobrubru.com');">http://www.brobrubru.com/</a>.</p>
<p>And if you have questions about promoting your small business, please write to me here or at <a href="http://www.rembrandtwrites.com" onclick="javascript:pageTracker._trackPageview ('/outbound/www.rembrandtwrites.com');">www.rembrandtwrites.com</a>.</p>
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		<title>3 Ways to Provide Value to Site Visitors Fast</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2011/09/13/seo-site-visitor-value/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2011/09/13/seo-site-visitor-value/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 12:26:49 +0000</pubDate>
		<dc:creator>Melanie Rembrandt</dc:creator><authorid>mrembrandt</authorid>
		
		<category><![CDATA[Market Your Invention]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Search Optimization]]></category>

		<category><![CDATA[Sales]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[SEO copywriting]]></category>

		<category><![CDATA[Web copy]]></category>

		<guid isPermaLink="false">http://www.startupnation.com/business-blogs/?p=4979</guid>
		<description><![CDATA[Ok. Be honest.
When is the last time you updated your Website? 
I know that you have many, other priorities. But, if your Website is old, you are losing customers! After all, who wants to look at the same old data all the time?
And I’m not talking about drastic, expensive changes. I’m talking about quick updates [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "3 Ways to Provide Value to Site Visitors Fast", url: "http://www.startupnation.com/business-blogs/index.php/2011/09/13/seo-site-visitor-value/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Ok. Be honest.</p>
<p><em>When is the last time you updated your Website? </em></p>
<p>I know that you have many, other priorities. But, if your Website is old, you are losing customers! After all, who wants to look at the same old data all the time?</p>
<p>And I’m not talking about drastic, expensive changes. I’m talking about quick updates that can make a huge difference in your search engine optimization (SEO) site traffic and sales. With this in mind here are…</p>
<p><strong>3 Ways to Provide New Value to Your SEO Website Visitors.</strong></p>
<p><strong>1. Write a Blog.</strong></p>
<p>A blog is a great way to share tips and insights about you and your industry. It’s also an excellent way to include your SEO keywords in your copy so that the search engines can find your site.</p>
<p>Simply set aside some time each morning, once or twice a week, and write a quick blog. You can keep it short (about 250 words or so), and write about current events, industry news or something that happened to you relevant to your customers.</p>
<p>Don’t think too much about it. Just write, and see what happens. People like to hear real stories, not contrived, PR articles about your products and services.</p>
<p>And if you’re not a writer, hire an intern to help you write your blogs for you. It will give them some great pieces for their new portfolio, and you won’t have to worry about your grammar!</p>
<p><strong>2. Add a Survey.</strong></p>
<p>Do you know what your customers want? Add a simple survey to your site each week, and find out!</p>
<p>By asking interesting questions that your customers will care about (and even including a comment section), you will get higher response-rates. Not only will site visitors be more likely to interact with the survey, but they’ll also come back to your site to see the responses.</p>
<p>There are many, free tools out there that make it easy to add a survey to your site. Just do an online search for “free, survey tools or plug-ins,” and see which one fits your needs.</p>
<p><strong>3. Update SEO Copy.</strong></p>
<p>When was the last time you updated the copy on your site?</p>
<p>Do you have information posted about all of your products and services? If not, write a landing page for each stressing the benefits for your customers.</p>
<p>Also, have a few outsiders read your online copy. Do they think it is boring?</p>
<p>If so, add some spice to your wording. Talk to your customers instead of telling them how great your company is.</p>
<p>Write short sentences that are easy to read, and don’t be afraid to add some personality to your writing. After all, aren’t we all sick of hearing about this award being won, that event happening and how great the features are on particular products?</p>
<p>Use your Website copy to stand out from the crowd. And if you’re not a good writer, find an SEO writer who can help you. You’ll make up the cost in the new sales you make from the great copy!</p>
<p><strong>Avoid Boring Your Site Visitors!</strong></p>
<p>Your site is often the first impression you make with new customers so don’t you think it’s important to update it regularly?</p>
<p>Yes, we are all busy, but you can add new content to your site within minutes. Simply set aside some time each week to add new, SEO copy to your site. It can be a blog, a survey, a landing page, or other content. Just be sure it provides value to your customers.</p>
<p>Who knows? You may have such an increase in site traffic from your efforts that you make updating your site a priority!<br />
Do you need more help with your SEO copywriting and sales efforts? Please write to me here or at <a href="http://www.rembrandtwrites.com" onclick="javascript:pageTracker._trackPageview ('/outbound/www.rembrandtwrites.com');">www.rembrandtwrites.com</a>.</p>
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		<title>The Power of Online Invention Tradeshows</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2011/09/07/the-power-of-online-invention-tradeshows/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2011/09/07/the-power-of-online-invention-tradeshows/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 14:18:21 +0000</pubDate>
		<dc:creator>Russell Williams</dc:creator><authorid>rwilliams</authorid>
		
		<category><![CDATA[Inventing]]></category>

		<category><![CDATA[Market Your Invention]]></category>

		<category><![CDATA[invention]]></category>

		<category><![CDATA[inventor tradeshow]]></category>

		<category><![CDATA[online tradeshow]]></category>

		<guid isPermaLink="false">http://www.startupnation.com/business-blogs/?p=4991</guid>
		<description><![CDATA[With the power of the Internet, more companies are turning to online tradeshows to discover new products available for sale or license. With the click of a few buttons companies can search and discover new products without the need to spend time and money on travel.<script type="text/javascript">SHARETHIS.addEntry({ title: "The Power of Online Invention Tradeshows", url: "http://www.startupnation.com/business-blogs/index.php/2011/09/07/the-power-of-online-invention-tradeshows/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Developing or finding the next innovative product in today&#8217;s marketplace is the key focus of an ever expanding list of companies. Even our government is pushing industries to innovate more, recognizing the need for innovation to drive our economy. Over the coming years, we expect an explosion in the area of innovation, thus creating a tremendous amount of opportunities for individual inventors.</p>
<p>For those companies in search of innovative products, tradeshows have been a longstanding opportunity to discover the next big product. However, traveling the country to various tradeshows and spending hours walking the floor in search of products is time-consuming and expensive. With the power of the Internet, more companies are turning to online tradeshows to discover new products available for sale or license. With the click of a few buttons companies can search and discover new products without the need to spend time and money on travel.</p>
<h2>A Leading Platform for Product Discovery</h2>
<p>One of the top online invention tradeshows in the United States is <a href="http://matchproduct.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/matchproduct.com');">MatchProduct.com</a>. MatchProduct, with its focus on fully developed innovative products, provides companies with a centralized marketplace to discover products that are already developed and ready for sale. Companies can search the site&#8217;s database directly by category or keyword or signup to have products screened and emailed directly to their inbox that match their product interests.</p>
<h2><a href="http://matchproduct.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/matchproduct.com');">MatchProduct.com</a></h2>
<p><a href="http://matchproduct.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/matchproduct.com');"></a></p>
<p><a href="http://matchproduct.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/matchproduct.com');"><img src="http://www.startupnation.com/business-blogs/wp-includes/js/tinymce/plugins/imagemanager/files/matchproduct-screen.jpg" alt="" width="600" height="300" /></a></p>
<p><a href="http://matchproduct.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/matchproduct.com');"></a></p>
<h3>Part of the North American Product Innovation Network™</h3>
<p>MatchProduct has the distinction of being part of the North American Product Innovation Network™, a network consisting of thousands of companies looking for new products, which provides tremendous exposure for inventors&#8217; products. In addition, MatchProduct is the only tradeshow of its kind that feeds listings to other prominent websites, including some of the largest product tradeshows in the United States: the National Hardware Show, International Housewares Association, and Response Magazine (DRTV). This means that inventors not only receive exposure directly on MatchProduct itself, but their listing can also be discovered from searches conducted on other sites within the network.</p>
<h3>How MatchProduct Works</h3>
<p>MatchProduct is a commission-based site, which means inventors can list as many products as they want for FREE and only pay a modest commission if MatchProduct lands them a wholesale or license agreement. The MatchProduct marketing team supports all contract negotiations and due diligence efforts on behalf of the inventors and the inventor&#8217;s products are not locked up in an agreement, which would limit the inventor&#8217;s marketing options.</p>
<p>Inventors and entrepreneurs from all over the world are listing their innovative products on MatchProduct and companies of all sizes are turning to the site as the starting point for their search for innovative products.</p>
<p><a href="http://matchproduct.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/matchproduct.com');"><span>List FREE on MatchProduct</span></a></p>
<h2><a href="http://ishowonline.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/ishowonline.com');">iShowOnline.com</a></h2>
<p>Another great online tradeshow for inventions that are not yet &#8220;market-ready&#8221; is the <a href="http://ishowonline.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/ishowonline.com');">iShowOnline</a> from InventionHome. Similar to MatchProduct, iShowOnline listings also receive the benefit of being part of the North American Product Innovation Network. In addition, listing on the public section of the iShowOnline includes exposure to the same partner websites for broader reach.</p>
<p><a href="http://ishowonline.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/ishowonline.com');"><img src="http://www.startupnation.com/business-blogs/wp-includes/js/tinymce/plugins/imagemanager/files/ishow-screen.jpg" alt="" width="600" height="300" /></a></p>
<h3>How the iShowOnline Works</h3>
<p>Whereas MatchProduct is free to list for inventions that are fully developed, the iShowOnline can only be added to a fee-based Invention Portfolio package offered by InventionHome.</p>
<p>Inventors can contact InventionHome for pricing at 866-844-6512 or go online to <a href="http://inventionhome.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/inventionhome.com');">www.inventionhome.com</a>.</p>
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		<title>Saved! By Automatic Backup</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2011/09/06/saved-by-automatic-backup/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2011/09/06/saved-by-automatic-backup/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 22:33:39 +0000</pubDate>
		<dc:creator>Rich Sloan</dc:creator><authorid>rich</authorid>
		
		<category><![CDATA[Protect an Idea]]></category>

		<category><![CDATA[Running a Business]]></category>

		<category><![CDATA[Security]]></category>

		<category><![CDATA[Software]]></category>

		<category><![CDATA[Strategies &amp; Smarts]]></category>

		<guid isPermaLink="false">http://www.startupnation.com/business-blogs/?p=4990</guid>
		<description><![CDATA[Picture this: It&#8217;s late December. You&#8217;re planning for the year ahead. You resume your work after dinner. Totally in the zone! But there&#8217;s a problem. A major problem. The computer is frozen. Nothing works. You turn it off. You turn it on. Nothing works right. Your files and software are inaccessible, useless.
I&#8217;m telling you the [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Saved! By Automatic Backup", url: "http://www.startupnation.com/business-blogs/index.php/2011/09/06/saved-by-automatic-backup/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Picture this: It&#8217;s late December. You&#8217;re planning for the year ahead. You resume your work after dinner. Totally in the zone! But there&#8217;s a problem. A major problem. The computer is frozen. Nothing works. You turn it off. You turn it on. Nothing works right. Your files and software are inaccessible, useless.</p>
<p>I&#8217;m telling you the story of what happened to me. I was in the middle of starting up a new business while playing Startupologist here at StartupNation. And my hard drive had crashed, according to the Dell Customer Service rep. A DISASTER!!! ALL MY STUFF, GONE!!!</p>
<p>The Cinderalla aspect of this story, though, is that just a month earlier, a business associate at a collaborating company for my startup suggested that I get an automatic back-up service. Actually, he didn&#8217;t suggest, he demanded, saying something like, &#8220;If I&#8217;m going to be dependent on you, I&#8217;ve got to be confident that you won&#8217;t have a catastrophe and lose all this data we&#8217;re sharing. You&#8217;ve got to have an automatic back-up for your data.&#8221; He mentioned a couple of options he&#8217;d used for automatic backup of your computer. I chose one not knowing the difference - Carbonite, which is always working in the background, syncing your files with a remote storage area at Carbonite.</p>
<p>And thank goodness for his sage advice. Within a few days of my hard drive crash, I had received a new hard drive from Dell, I logged in to Carbonite, I selected &#8220;Sync,&#8221; and after Gigabytes of downloading, Bingo! I was back in action, not a single thing missing, everything organized just like before.</p>
<p>So I connected with Carbonite to ask them to make a special offer to fellow entrepreneurs at StartupNation who MUST NOT suffer a loss of their priceless data. Our businesses are just too small to endure that kind of blow.</p>
<p>Glad to share that Carbonite has stepped up and offered a special two-months free on an annual subsciption costing around $59. They also offer their standard &#8220;Try It Free&#8221; trial without a credit card required. <a href="http://ad.doubleclick.net/clk;245854527;50826407;n?http://www.carbonite.com/en/home/online-backup-free-trial?offercode=startup" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/ad.doubleclick.net');">Here&#8217;s Carbonite&#8217;s special offer for StartupNation folks</a>.</p>
<p>My data was priceless, literally. At around $5/month ($59 annualized), it was a no-brainer for me when I was first advised to download it, and now I&#8217;m giving you strong encouragement to develop your own hands-off, automatic back-up solution.</p>
<p>Yes, Carbonite is an automatic backup service we have a special offer on, but choose any such service and get your data backed up automatically without having to think about it. Trust me, you&#8217;ll be glad you did. In business, the key is taking only risks you HAVE to take. Your data no longer has to fall into the &#8220;risk&#8221; category.</p>
<p><a href="http://ad.doubleclick.net/clk;245854527;50826407;n?http://www.carbonite.com/en/home/online-backup-free-trial?offercode=startup" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/ad.doubleclick.net');">Here&#8217;s the special offer at Carbonite</a></p>
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		<title>Introduction To New Blogger Photographer Steven Kovich</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2011/08/01/introduction-to-new-blogger-photographer-steven-kovich/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2011/08/01/introduction-to-new-blogger-photographer-steven-kovich/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 21:26:41 +0000</pubDate>
		<dc:creator>Steve Kovich</dc:creator><authorid>skovich</authorid>
		
		<category><![CDATA[Advertising and Promotion]]></category>

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		<category><![CDATA[Branding Strategy]]></category>

		<category><![CDATA[Building a Web Site]]></category>

		<category><![CDATA[Business Planning]]></category>

		<category><![CDATA[Business Structure]]></category>

		<category><![CDATA[Business Technology]]></category>

		<category><![CDATA[Business Travel]]></category>

		<category><![CDATA[Direct Marketing]]></category>

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		<category><![CDATA[Family Business]]></category>

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		<category><![CDATA[Grassroots Marketing]]></category>

		<category><![CDATA[Hate My Job]]></category>

		<category><![CDATA[Home-Based Business]]></category>

		<category><![CDATA[Inspiration to Start Up]]></category>

		<category><![CDATA[Life Planning]]></category>

		<category><![CDATA[Market Research and Analysis]]></category>

		<category><![CDATA[Market Your Invention]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Marketing Plan]]></category>

		<category><![CDATA[Mobile Communications]]></category>

		<category><![CDATA[Networking]]></category>

		<category><![CDATA[Niche Marketing]]></category>

		<category><![CDATA[Online Business]]></category>

		<category><![CDATA[Online Marketing]]></category>

		<category><![CDATA[Public Relations (PR)]]></category>

		<category><![CDATA[Running a Business]]></category>

		<category><![CDATA[Sales]]></category>

		<category><![CDATA[Social Entrepreneurship]]></category>

		<category><![CDATA[StartupNation Insider Information]]></category>

		<category><![CDATA[Strategies &amp; Smarts]]></category>

		<category><![CDATA[Web Site Promotion]]></category>

		<category><![CDATA[Web-Based Business]]></category>

		<category><![CDATA[Website Development]]></category>

		<category><![CDATA[Work-Life Balance]]></category>

		<category><![CDATA[Young Entrepreneurs]]></category>

		<category><![CDATA[eBay Business]]></category>

		<category><![CDATA[eCommerce]]></category>

		<category><![CDATA[camera]]></category>

		<category><![CDATA[photo]]></category>

		<category><![CDATA[photography]]></category>

		<category><![CDATA[tips]]></category>

		<category><![CDATA[tricks]]></category>

		<guid isPermaLink="false">http://www.startupnation.com/business-blogs/?p=4962</guid>
		<description><![CDATA[Since I&#8217;m new here, I&#8217;ll introduce myself and give you a brief discription of what we&#8217;ll be talking about.
I&#8217;ve been working with the creators of StartUpNation since 2001 when I was hired to shoot Rich Sloan doing yoga on the conference room table in the Birmingham Michigan office of the up and coming StartUpNation.  I [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Introduction To New Blogger Photographer Steven Kovich", url: "http://www.startupnation.com/business-blogs/index.php/2011/08/01/introduction-to-new-blogger-photographer-steven-kovich/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Since I&#8217;m new here, I&#8217;ll introduce myself and give you a brief discription of what we&#8217;ll be talking about.</p>
<p>I&#8217;ve been working with the creators of StartUpNation since 2001 when I was hired to shoot Rich Sloan doing yoga on the conference room table in the Birmingham Michigan office of the up and coming StartUpNation.  I was recently offered the opportunity to blog about photography if I thought I could contribute to entrepreneurs and start ups. I think I can so I&#8217;ll give it a shot.  I&#8217;ll be talking about all things photography, from how to do a shoot in the office, to what&#8217;s the best stock agency for what your needs are, to rights and usage contracts.  I&#8217;ll be answering questions about any thing relating to the business of photography and photography in your business. If I don&#8217;t know the answers I&#8217;ll look to the vast knowledge base of my peers and will share what I learn with you, so post your questions and comments about you&#8217;re photographic quandaries here, and I&#8217;ll help you along the image driven super highway of successful businesses.</p>
<p>I should tell you a bit about me.<br />
I began my career as a photographer early in life.  My brother had a darkroom in a closet at our house when I was a sixth grader.  It didn&#8217;t take long for my teachers at school to see an opportunity to recruit the next news paper and yearbook photographer.  That&#8217;s when I learned that you can have fun and provide a needed service at the same time.  I could get credits for graduation if I work on the year book and news paper staff!  Life was good.  Then one day I was handed a press pass to cover the cheerleaders for a story for the news paper, that was all the motivation I ever needed to pursue my career.  When I was a senior in High School I was introduced to an advertising photographer in my home town of Detroit named Ameen Howrani.  He let me watch him work one day, he was shooting a news crew for the local ABC affiliate.  It was very glamorous, they had food there!  I was face to face with the local anchor man!  That&#8217;s when I decided that advertising was where it&#8217;s at.  Fast forward 25 years.  I have photographed some really <a href="http://www.kovich.com/#a=0&amp;at=0&amp;mi=2&amp;pt=1&amp;pi=10000&amp;s=0&amp;p=0" title="Clinton" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.kovich.com');">great people</a>, some incredibly <a href="http://www.kovich.com/#a=0&amp;at=0&amp;mi=2&amp;pt=1&amp;pi=10000&amp;s=9&amp;p=4" title="scape" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.kovich.com');">beautiful places</a>, and some of the most interesting <a href="http://www.kovich.com/#a=0&amp;at=0&amp;mi=2&amp;pt=1&amp;pi=10000&amp;s=0&amp;p=3" title="lazzara" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.kovich.com');">stuff</a> you&#8217;ll ever see.  I picked up a few professional sports teams along the way as well.  Namely the Detroit Red Wings, Detroit Tigers, Detroit Lions, and currently Tampa Bay Ray&#8217;s as well as the NHL, NFL, MLB and other editorial venues related to sports. I&#8217;ve had unprecedented access to closed door behind the scenes events in the NFL, NHL, and MLB to name just a few. I was given the opportunity to shoot a book for the Detroit Red Wings called &#8220;<a href="http://redwings.nhl.com/club/news.htm?id=467025" title="48 hours" target="_self" onclick="javascript:pageTracker._trackPageview ('/outbound/redwings.nhl.com');">48 Hours with the Detroit Red Wings&#8221;.</a> Its a chronological documentation of what happens in forty eight hours in the world of the Red Wings Hockey team.  I was able to travel with the team to photograph players, coaches, and staff. We took two days to shoot the book so we could show the travel aspect of how the team lives on the road (and above the clouds).  During that shoot I was given access to coaches meetings that had never been photographed before.  One of the best experiences I had with the Red  Wings was Flying on the team jet to Washington DC to the White House to meet President George W Bush.   I was given an assignment by the Detroit Tigers Baseball team to shoot an eighteen page photo essay of Tiger Stadium during the final home stand ever to be played there.  The parting shot was <a href="http://www.kovich.com/#a=0&amp;at=0&amp;mi=2&amp;pt=1&amp;pi=10000&amp;s=1&amp;p=2" title="kaline" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.kovich.com');">Al Kaline</a> in his nineteen sixty eight world series uniform (it still fit), pondering his days playing in that historic stadium.  The <a href="http://www.kovich.com/#a=0&amp;at=0&amp;mi=2&amp;pt=1&amp;pi=10000&amp;s=20&amp;p=4" title="tiger stadium" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.kovich.com');">cover shot</a> was of the stadium from the corner of Michigan and Trumble on a Friday night with fireworks lighting the sky.  I was able to get images never before captured, such as the neon <a href="http://www.kovich.com/#mi=2&amp;pt=1&amp;pi=10000&amp;s=21&amp;p=4&amp;a=0&amp;at=0" title="sign" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.kovich.com');">Tiger Stadium sign</a> from the roof of the press elevator.  I&#8217;m currently team photographer for the Tampa Bay Ray&#8217;s Baseball team, and have a nice client list of local and national companies and agencies as well.  I live in the St Petersburg area of Florida where I&#8217;ve lived for the past six years.  Before that I lived mostly in the suburbs of Detroit with a few years in New York city.  Please feel free to see some of the photographs I mention here at <a href="http://www.kovich.com" title="kovich.com" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.kovich.com');">www.kovich.com</a></p>
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		<title>Product Summit Provides Unique Inventor Opportunities</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2011/06/21/product-summit-provides-unique-inventor-opportunities/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2011/06/21/product-summit-provides-unique-inventor-opportunities/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 18:46:45 +0000</pubDate>
		<dc:creator>Russell Williams</dc:creator><authorid>rwilliams</authorid>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Inventing]]></category>

		<category><![CDATA[Market Your Invention]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://www.startupnation.com/business-blogs/?p=4941</guid>
		<description><![CDATA[Back in April, I posted an article which addressed the growing trend of “micro-shows”.  Many of the largest tradeshows in the land were adding destinations within the larger tradeshow…these “micro-shows” are devoted entirely to independent inventors and their unique products.  Two examples of these micro-shows are:


National Hardware Show’s “Inventor Spotlight”


International Home and Houseware Show’s “Inventor’s [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Product Summit Provides Unique Inventor Opportunities", url: "http://www.startupnation.com/business-blogs/index.php/2011/06/21/product-summit-provides-unique-inventor-opportunities/" });</script>]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="0in 0in 0pt;"><span style="Times New Roman;">Back in April, I posted an article which addressed the growing trend of “micro-shows”.<span style="yes;">  </span>Many of the largest tradeshows in the land were adding destinations within the larger tradeshow…these “micro-shows” are devoted entirely to independent inventors and their unique products.<span style="yes;">  </span>Two examples of these micro-shows are:</span></p>
<ul>
<li>
<div class="MsoNormal" style="0in 0in 0pt;" lang="[object]"><span style="Times New Roman;">National Hardware Show’s “Inventor Spotlight”</span></div>
</li>
<li>
<div class="MsoNormal" style="0in 0in 0pt;" lang="[object]"><span style="Times New Roman;">International Home and Houseware Show’s “Inventor’s Corner”</span></div>
</li>
</ul>
<p class="MsoNormal" style="0in 0in 0pt;"><span style="small;"><span style="Times New Roman;">These tradeshow opportunities can be extremely beneficial to inventors, by giving them ONE destination at which they can gain exposure to many companies.<span style="yes;">  </span>In fact from my observation, the inventor areas at two of the largest industry tradeshows experienced heavier foot traffic than the main show floors.<span style="yes;">  </span></span></span></p>
<p class="MsoNormal" style="0in 0in 0pt;"><span style="Times New Roman;">As a further extension to this “micro-show” trend, I am happy to announce InventionHome’s first ever Product Summit.<span style="yes;">  </span>We will gather high-level executives from some very influential companies within certain industry segments…provide each company with a private meeting room…and then invite inventors to pitch their ideas to each company for free.<span style="yes;">  </span>We feel this is a tremendous opportunity for inventors to get real one-on-one face time with successful companies…and what’s more, these companies are fervently seeking new product opportunities (why else would they attend?).</span></p>
<p class="MsoNormal" style="0in 0in 0pt;"><span style="small;"><span style="Times New Roman;">The first Product Summit, slated for September 28, 2011, will bring together six companies from the Direct Response television industry.<span style="yes;">  </span>You know many of these companies…they are responsible for such products as Snuggie®, TopsyTurvy®, ShamWow!®, Total Gym®, Twin Draft Guard®, Pajama Jeans®, Easy Feet and HD Aviators.<span style="yes;">  </span></span></span></p>
<p class="MsoNormal" style="0in 0in 0pt;"><span style="Times New Roman;">There are three standard ways to pitch your product in person to a company:<span style="yes;">  </span>1) pay to exhibit or attend a tradeshow and hope you connect with the right company,<span style="yes;">  </span>2) attend special inventor pitch days held on occasion by<span style="yes;">  </span>individual companies, or 3) be bold and lucky enough to schedule a meeting at a corporate office.<span style="yes;">  </span>Our Product Summit offers one more option…and is the only opportunity to pitch to multiple companies in one place for free.<span style="yes;">  </span>Based on companies’ overwhelming responses in favor of this Summit concept, it is projected to be an instrumental tool to help the companies meet their need for innovation.</span></p>
<p style="0in 0in 0pt;"><span style="Times New Roman;">Inventors with products appropriate for TV can learn more about the DRTV Product Summit and submit their invention for consideration at </span><a href="http://signup.inventionhome.com/product-summit/drtv/" title="http://signup.inventionhome.com/product-summit/drtv/" onclick="javascript:pageTracker._trackPageview ('/outbound/signup.inventionhome.com');"><span style="windowtext;"><span style="Times New Roman;">http://signup.inventionhome.com/product-summit/drtv/</span></span></a><span style="Times New Roman;">.</span></p>
<p style="0in 0in 0pt;"><span style="Times New Roman;">At InventionHome, we are always looking for ways to bring great opportunities to the independent inventor community, and we feel that these Product Summits provide further evidence of our dedication to inventor success.</span></p>
<p style="0in 0in 0pt;"><span style="Times New Roman;"><img src="http://www.startupnation.com/business-blogs/wp-includes/js/tinymce/plugins/imagemanager/files/summitsm.JPG" alt="" width="450" height="68" /></span></p>
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		<title>Inpex Invention Trade Show</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2011/06/16/inpex-invention-trade-show/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2011/06/16/inpex-invention-trade-show/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 14:28:42 +0000</pubDate>
		<dc:creator>Rachel Blaufeld</dc:creator><authorid>rblaufeld</authorid>
		
		<category><![CDATA[Inventing]]></category>

		<category><![CDATA[Running a Business]]></category>

		<category><![CDATA[invention trade show]]></category>

		<category><![CDATA[mom inventors]]></category>

		<guid isPermaLink="false">http://www.startupnation.com/business-blogs/?p=4939</guid>
		<description><![CDATA[This week, after orchestrating insane childcare arrangements (school is out), I attended The Inventor’s University and The Inpex Invention Trade Show in Pittsburgh, PA.  This was a phenomenal experience for me, and I am so excited to share some of the highlights with you.  I did not have anything ready to exhibit, but I decided [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Inpex Invention Trade Show", url: "http://www.startupnation.com/business-blogs/index.php/2011/06/16/inpex-invention-trade-show/" });</script>]]></description>
			<content:encoded><![CDATA[<p><span>This week, after orchestrating insane childcare arrangements (school is out), I attended The Inventor’s University and The Inpex Invention Trade Show in Pittsburgh, PA.  This was a phenomenal experience for me, and I am so excited to share some of the highlights with you.  I did not have anything ready to exhibit, but I decided to check out a few of the speakers and walk the show, and I am so thrilled that I did!  Both proved to be valuable learning experiences for me.</span></p>
<p>If you are absolutely anywhere in the “inventing” process, I cannot say enough about what you will learn from just walking the floor at an Invention Trade Show.  From the way inventors present themselves at their booths to hearing the pitches to fabulous networking, attending a trade show without exhibiting holds enormous value.  This is exactly what I did - I walked the floor of Inpex, meeting other inventors, checking out their exhibits, hearing their pitches, asking questions, and networking.</p>
<p><span>I started off the experience hearing <a href="http://www.jimdebetta.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/www.jimdebetta.com');">Jim Debetta</a>, Inventing &amp; Retail Selling Expert, speak on getting products developed and presenting to retailers.  A truly fabulous presentation by Jim, the audience soaked in information on </span><em>Sell Sheets</em><span>, approaching retail buyers, filling out the necessary retail paperwork, and the general state of affairs on inventing today.  A theme throughout Jim’s talk were those 2 words that I do not like very much - “Be Patient.” </span></p>
<p><span>Although I struggle with it personally, Patience is necessary in inventing, taking a product to market, and Jim stressed that we need to </span><em>Be Patient</em><span> when soliciting buyers and waiting for feedback.  In other words, do not expect to hear back from a buyer in 15 minutes.  Of course, I was furiously taking notes, and learned a huge deal in a small time with Jim. </span></p>
<p>When I later walked the show, I did not know where to start, so I just worked my way up and down the rows of exhibitors.  I was a great person for the inventors to practice their pitches on and I found all of them eager to answer any inventing questions that I had.  Of course, I was drawn to many of the Mom Inventors - I loved hearing their stories and seeing their products.</p>
<p><span>AND&#8230;..The StartupNation connections were abundant at the show.  I had the pleasure of spending time with Kara Anderson, creator of </span><a href="http://www.startupnation.com/leading-moms-in-business/contestant/10014/index.php">The Bag Holder</a><span>, a SUN’s Moms in Biz winner.  Drawn to Kara&#8217;s table initially because she was an inviting mompreneur offering me salsa and chips, I realized that I recognized the brand and product from SUN.  The Bag Holder looks like it would be exceptional in my kitchen, especially for baking and getting my meals organized in advance (seeing as how we ate Chinese takeout last night).  Kara has her pitch down and did a great job showing me her product, and I was so excited to see one of the Moms in Biz winners in ACTION!</span></p>
<p>Another highlight was connecting with Retail and New Product Specialist &amp; fellow StartUpNation blogger, <a href="http://www.startupnation.com/business-blogs/index.php/author/kbabjak/">Kim Babjak</a>.  Kim was judging the show, and kind enough to WOW me with a few of her gems of wisdom.  Like I said, attending a trade show can be a fabulous networking opportunity.  You just have to put yourself out there, do your research before you go, and be yourself.  Try it!</p>
<p>For me, the show was an added bonus because my site <a href="http://backngroovemom.com" onclick="javascript:pageTracker._trackPageview ('/outbound/backngroovemom.com');"><span>http://backngroovemom.com</span></a> was getting a makeover, and being at Inpex was a fabulous distraction (check out the new look).</p>
<p><span>Rachel</span></p>
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		<title>Tips for Networking in the Beginning&#8230;</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2011/05/19/tips-for-networking-in-the-beginning/</link>
		<comments>http://www.startupnation.com/business-blogs/index.php/2011/05/19/tips-for-networking-in-the-beginning/#comments</comments>
		<pubDate>Thu, 19 May 2011 17:48:41 +0000</pubDate>
		<dc:creator>Rachel Blaufeld</dc:creator><authorid>rblaufeld</authorid>
		
		<category><![CDATA[Inspiration to Start Up]]></category>

		<category><![CDATA[Inventing]]></category>

		<category><![CDATA[Mentors and Advisory Boards]]></category>

		<category><![CDATA[Running a Business]]></category>

		<category><![CDATA[Strategies &amp; Smarts]]></category>

		<category><![CDATA[Mompreneur]]></category>

		<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://www.startupnation.com/business-blogs/?p=4925</guid>
		<description><![CDATA[I was a little stumped about what to write about this week.  A lot has been going on in my world, but for some reason, I could not pinpoint the one little thing that I wanted to share.  My new website for moms in transition is SLOWLY coming together (not as fast as I would [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Tips for Networking in the Beginning&#8230;", url: "http://www.startupnation.com/business-blogs/index.php/2011/05/19/tips-for-networking-in-the-beginning/" });</script>]]></description>
			<content:encoded><![CDATA[<p><span>I was a little stumped about what to write about this week.  A lot has been going on in my world, but for some reason, I could not pinpoint the one little thing that I wanted to share.  My new website for moms in transition is SLOWLY coming together (not as fast as I would like); I made some fabulous headway with my product that I am creating (actually fabulous headway = very small, little steps); and I rocked work/life balance for just a few days.  Nothing there was sticking with me though.</span></p>
<p><span>I got to thinking about my little adventure, and how far I travelled since last year.  I wish that they made an odometer for this sort of thing (hint: great invention idea).  There needs to be some sort of way to measure how far a person goes as an entrepreneur (I know, that is what profit is for).  If I had to guess, I would say that my growth over the last year spanned from the east coast to the west figuratively. </span></p>
<p><span>Now, I am not saying this because I want to give myself a big pat on the back, but rather because I want to make mention of those that helped me from the beginning.  It can be scary to branch out on your own - Right? It was at this point that I realized that this week was about paying it forward&#8230;all the way back to the beginning. </span></p>
<p><span>There really are a lot of people that assisted me and gave me the confidence that I needed in the early days, but ONE awesome mompreneur sticks out in my mind.  Not only is this mom entrepreneur incredible, but she also has ties to StartupNation&#8230;&#8230;</span><a href="http://www.grillcharms.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/www.grillcharms.com');">Leslie Haywood, founder of Grill Charms</a><span>.  I came across Leslie in the Forum Discussions here at SUN, and I knew that I saw her somewhere - oh yeh, on the ABC show - Shark Tank! </span></p>
<p><span>If you know me just the tiniest bit, you know that I am not shy.  So, I looked up Leslie’s site for Grill Charms and emailed her. I figured “what could I lose!”  There were some steps in between (more on that below).  I wrote Leslie a little introduction about myself and what I was up to in the start-up/inventing world, and would she ever have time to lend me some wisdom?  Guess what?  Leslie got back to me!</span></p>
<p><span>Now, Leslie does business mentoring in her local biz community, but she was willing to chat on the phone for a bit with me and point me in a few directions.  That was ENOUGH, and was all I needed!  We arranged for a time, and Leslie and I had a quick chat by phone&#8230;..she recommended some resources, shared some of her ups and downs, and most of all - delivered </span><span>enthusiasm</span><span>. </span></p>
<p><span>What is the point of all this?  First of all, a big thanks to Leslie!  I only hope that I can do the same for others in the way that Leslie gave me a quick dose of encouragement.</span></p>
<p><span>Secondly, when starting a new venture, it is crucial to network and put yourself out there. Except, you cannot just start cold-calling people all over and asking for help and advice.  You need to be studious in your homework when networking, and you will get good results. </span></p>
<p><span><strong>Here are some tips for networking and reaching out for advice or help:</strong></span></p>
<p><span><strong></strong></span></p>
<ol>
<li><span><strong>When looking to connect with someone you do not know, DO your research.  Check out their website, Read up on their business &amp; be able to have a knowledgable conversation.</strong></span></li>
<li><span><strong>Choose people that have experience in your vertical or your niche that will be honest with you about the market.</strong></span></li>
<li><span><strong>Note this new person’s style.  Are they formal, casual, or do they love abbreviations?  When you Reach out to this person use their style.</strong></span></li>
<li><span><strong>Thank you’s go a long, long way.  If you successfully connect with someone who helps you out, make sure to thank them!  Manners still go a long way!</strong></span></li>
<li><span><strong>When you become successful, remember who did what for you AND pay it forward.</strong></span></li>
</ol>
<p><span><strong> </strong></span></p>
<p><span>This week is National Small Business Week, and although I did not attend the official meetings, I did follow some of the live feed and news coverage.  It is exciting to see so many successful people in Small Biz.  So, in my own little way, this is my way of celebrating the champions of Small Business, and lending my experience to those starting out.  Rachel</span></p>
<p><span>To read more about my experiences and more about networking, check out</span><a href="http://backngroovemom.com" onclick="javascript:pageTracker._trackPageview ('/outbound/backngroovemom.com');"> http://backngroovemom.com</a></p>
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