Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

“I want to be different, just like all of my friends!”
This common lament of teenage angst is similar in nature to the quandary facing many startups - how to create a unique company brand identity while simultaneously “fitting in” with others in their industry. The fear of being different runs deep in our collective DNA. [...]

Rubbermaid®, a leading manufacturer of home organization products and division of Newell, relies on the ingenuity of independent inventors to find innovative new products for their brands. To help with this effort, Rubbermaid has asked InventionHome to reach out to our inventor community and spread the word to inventors and entrepreneurs with innovative home products.

Inventors [...]

This week I got an unsolicited telephone call from Google, which started me thinking. Why is Google, who is unquestionably the king of online marketing, engaging in telemarketing? What I discovered was surprising. Here are five marketing lessons small business owners can learn from Google.

Every business owner needs to make the most of their marketing dollars and sometimes thinking outside the box can help you do much more with less. Here are 10 great ways to market your business without busting your bank account provided by business owners across the country.

Mother’s Day is Sunday May 13th, 2012, and is an excellent opportunity to build buzz for your business with some creative marketing! Here are 5 ideas to get you started!

Small business owners are always on the lookout for that one big marketing idea that will catapult their business into the stratosphere. Here are 9 that will get you started..

Sometimes it is as important for business owners to understand what not to do as it is to know what they need to do. It is also important to remember that not every tactic or strategy is right for every business. What can turn out to be the worst marketing advice for one business may be marketing gold to another. Having said that, her are 6 marketing tips that qualify as the world’s worst..

From the outside, Girl Scouts may look like most other kids. But when it comes to marketing and sales; these girls rock. Small business owners can learn a lot about marketing from those little girls in green.

Pinterest just happens to be the newest “big thing” in the social media world. So is Pinterest right for marketing your business? Here are 5 tips to find out.

There is one marketing strategy that many small businesses miss out on that can make a significant impact on their business. Are you?