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How was your Halloween? Was it as scary as your current, publicity activities?
Well, if you’ve had bad publicity experiences in the past and are afraid to move forward, don’t be!
After hearing from many entrepreneurs who were “taken” by a big agency or just didn’t have the money to pursue PR activities, I decided to write [...]

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Ok. You may think I’m nuts, but I’m writing this at 4:45 on a Tuesday morning. I just put three loads of laundry into the washing machine, and I’m now tackling several, SEO writing assignments in addition to this blog.
Don’t hate me because I’m a morning person. I had to train myself to get [...]

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As a small business owner, getting the media attention you deserve is not as difficult as it may seem. In fact, it’s just a matter of picking up the phone and being a good sales person!

Here are five tips to help you get started.

1.    
Research.
 

Before you contact reporters, be sure you know what they write [...]

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Earth Day may have been last week, but it doesn’t mean you should stop thinking green.  As an entrepreneur you may not have made the leap (or may not want to) to an office building.  Instead you may be working from home, or chose to have a home office.  Whatever the reason, it doesn’t mean [...]

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If you have a business that relies heavily on mail, you may have one less day to reach your deadlines. On March 30, the USPS formally asked the Postal Regulatory Commission (PRC) to allow deliveries to occur Monday to Friday only.
According to a press release sent out by the USPS, “The Postal Service does not [...]

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I just cringe when I call a business and get some home recording message from a 1980’s answering machine. All home-based businesses need a professional answering service. Whether you are a solo entrepreneur looking for a professional “staff member” (i.e. virtual phone service) to field calls, or an at-home sales rep missing sales leads [...]

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We are women. Watch us Manage!
I have people ask me, usually men, how do you do it all? How do you take care of the family, and your business, and be so management oriented?  Did you study business management in college, get an MBA? No sir, I did not even finish high school. I even [...]

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On Tuesday, we heard from Tasha Golden of “The Hymn Project,” www.thehymnprojectCDs.com. Here are more treat tips from Tasha on starting a business in a unique, niche:
What techniques have worked the best in bringing in new sales? Why do you think that is?

Most of our sales have come from our online accessibility; most of our [...]

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Whether you are creating a new Web site or reviewing the one you already have, there are three key factors to keep in mind.
Are you guilty of these three Web site sins?
1. Visitors can’t get the information they need.
This is pretty obvious, but often overlooked. It can be enticing to use fancy videos, too many keywords, [...]

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Do you really need a newsletter? Well, if you don’t have one, you are missing out on a cost-effective way to attract new business and provide loyal customers with valuable information.
Here’s how it works it three simple points:
1. Think about what your customers want.
How you can provide your customers with new and worthwhile information?
How can you [...]