Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Last week I moved my home office.  I am still at home, but just in a new place.  When I first started my business, I took over an alcove on the first floor.  For a little over a year, I called this tiny space home.
Recently, I outgrew my alcove.  That coupled with my kids’ [...]

This week an article on CNN Money about Jack Dorsey caught my eye, and I could not help but to be fascinated with it.  Jack Dorsey, Twitter Co-founder and CEO of Square, works TWO 8-hour shifts every day.  Dorsey works 8 hours for Twitter and then 8 hours for Square (his latest startup in mobile [...]

Whether you work from home full time or after hours, it’s important to create a space that works for you and meets your needs. If you’re wasting time each day trying to find supplies, client files and other important information, it may be time for a home office overhaul.
There are a few simple ways to [...]

Have you been ripped off by a search engine optimization copywriter (SEO)?
Well, I just heard from another entrepreneur who hired a big, SEO research firm. Unfortunately, things did not go well, and this new business owner needed some help.
With this in mind, I thought it was time for a quick review so here are:

The [...]

If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members.
This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow.
But how do you start your publicity efforts?
1.      Research.
First, you want to read the local [...]

Ok. You have a newsletter registration on your home page,
and people have started to sign up.
Great! Now, what do you do?
A.     Sit back and watch who signs up.
B.     Communicate with your new registrants right away.
C.    Send valuable information to your list on a regular basis.
If you answered B and C… Ding, Ding Ding! You are [...]

You have your new Website up and running, and are ready to start bringing in sales.
Perhaps, you spent hours writing the copy yourself?
Or maybe you hired a big, Web company to design a site with all the bells and whistles?
Either way, you are not finished…. unless, you did this one, key step…
Did you have outsiders [...]

Is your site optimized for the search engines? If not,
does one of these statements sound familiar?
• I don’t need SEO.
• It’s too expensive.
• I was ripped off by SEO in the past.
Well, here’s the cold hard truth about SEO:
You need search engine optimization to compete.
What happens right now when potential customers
are looking for your services?
Go ahead. Try it.
Type [...]

One of the most important skills an entrepreneur needs is self-discipline. After all, being your own boss means there’s no one telling you to do your job. Without self-discipline, you’ll never get anything done.
Many people think of self-discipline as being strong enough to resist all temptations and just do all the work we need to [...]

How was your Halloween? Was it as scary as your current, publicity activities?
Well, if you’ve had bad publicity experiences in the past and are afraid to move forward, don’t be!
After hearing from many entrepreneurs who were “taken” by a big agency or just didn’t have the money to pursue PR activities, I decided to write [...]