Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Hard to tell if this qualifies as innovative or if it should be put in the “people-will-pay-for-anything” category…but I can say I’ve seen it all now.  I suppose it’s green, technically… I suppose it’s home based. Clearly niche, if you believe that only a small segment of the population would actually put money behind the [...]

Ever thought about writing like you dress in your online communications?
I gave a talk the other day on making the most of social media and email marketing and we got into the conversation of creating the voice for your company in your online presence. At VerticalResponse, and right here in my SUN blog, I generally [...]

The past 18 - 24 months have been tough on corporate America. I’m based in Charlotte (home of Bank of America and Wachovia/Wells Fargo) and many of my friends that work for the bank are always nervous. A lot of these people were also able to store up a nest egg and once they get [...]

Let’s face it. The first step is always the hardest. Whether you’re trying to quit smoking, start graduate school, or learn how to play guitar. It’s that first step that leaves us feeling awkward, inadequate, and questioning our conviction. Taking that first step toward entrepreneurship is no different. We question our business skills, product performance, [...]

In this economy, people are selling everything. Ebay, Etsy and other such retail hubs are increasingly popular. But let’s step outside the overstuffed box of old sports cards, second hand coach bags, and retro 70s clothing we are trying to get rid of and think of what else we can make money on. In this [...]

Here’s a transcript of my comments on CNN’s Your $$$$ this weekend. Thought you might enjoy…
ALI VELSHI: Businesses start up with in these economies, and by the way consumption we were over consumers and that’s going to change, but we do remain consumers. People do buy things.
CHRISTINE ROMANS: That’s right.
VELSHI: Richard Sloan joins us now; [...]

This example is why newspapers and TV must reinvent themselves, or die.
Obama is Lincoln v2.0
Taking a page out of Lincoln’s Handbook on How To Be A Good President, Obama is everywhere in the community: at dinner, on The Tonight Show, at the soup kitchens, in meetings, on The Hill. He’s like the “Where’s Waldo?” of Presidents. He’s [...]

I sign up for a lot of newsletters because I like to know what’s going on, what people I used to work with are up to, and it helps spark the Idea Mill.
I worked with Jerry Shereshewsky back in ‘97 at Yoyodyne and (among other interesting andecdotes) I remember then he mentioned a desire to [...]

William Sonoma and Pottery Barn are offering in store classes. Everyone gets the main need to do these: move product off the shelves. However, there is another reason why ideas like this are important. They are experiences, they make the shopping moment feel person, local and more communal.

According to Joseph Pine and James Gilmore (authors [...]

Brand monitoring is essentially the process of researching mentions of your brand including its name, officers, products, and more.  This is a vital part of branding for many reasons.  It can help you find brand evangelists, join conversations with prospects, correct misinformation, find opportunities for free publicity, police your trademark, or even find ideas for [...]