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Looks like the Obama’s should have registered their last name to enjoy ongoing royalties. Some interesting examples of halo branding. Where businesses capitolize on the brand elements of another entity. Examples: ATT + TOMs Shoes, Obama Red Wine (below)
Maybe I should pick up some Obama Red to wash down my Freedom Fries…
From Speigel Online:
French Vintner [...]

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I wonder if products have the same experience people do, that when they meet their match, they feel like they are “home?” I’ll bet the product manager of this doosey has earned his bonus:
Hillshire Farm ham and turkey + reusable Gladware
= Green, Money Saving, The-Big-Corporation-Proves-It-Can-Still-Listen-To-Customers

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What partnerships could you consider in your business?
Example: B&B could supply guests with brunch [...]

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StartupNation PR Team Connects you to a Casting Call for an ABC TV show about Entrepreneurs and Inventors!
Do you have the next great moneymaking idea?
StartupNation is working closely with the wonderful folks at Mark Burnett Productions/ABC to help them in their search for entrepreneurs, inventors, businesspersons, dreamers, promoters, creators, innovators, etc. We hope is to [...]

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When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components:

Why will people pay you? (money, votes, donations)
What does it cost you to sell your item…margins?
What protects you from competition, price-feature battles?
How will you turn an agnostic audience into loyal customers?

Early on when transactions had no costs, doing [...]

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So excited to share that the 2009 Leading Moms in Business are catching the attention of major media! ABC News’s Tory Johnson just ran a feature on the winner of the 2009 StartupNation Leading Moms in Business Competition.
See the video…

The competition was sponsored by VerticalResponse, a leading email marketing company that we use here at StartupNation [...]

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I picked up a book in the airport recently: Wishful Drinking by Carrie Fisher. It’s a fast read and has enough tabloid photos to keep you interested. Her come-sit-by-me-and-dish point of view is disarming and I genuinely enjoyed her tales, her vulnerability and her wit. More importantly, I respect what she is doing.

Wishful Drinking

Carrie Fisher [...]

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Just learned about EveryBlock, is a new way to keep track of what’s happening on your block, in your neighborhood and all over. You can choose your city and get a citywide overview of news by category. I might never eat in my own neighborhood again given the amount of violations reported….
The site is one [...]

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Recently, I was contacted by a PR firm (Attention) and asked if I would profile Blake Mycoskie on my blog(s). I’m ashamed to say how long it’s taken me to turn this piece around, however seeing the latest ATT commercial featuring Blake after a long day of meetings (at my day job) shamed me into finishing. My [...]

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Usually, the acronym, ROI (”Return on Investment”) is reserved for use in characterizing how much money you get out of a deal as an investor. It’s basically a financial stat.
But the ROI for us at StartupNation is something quite different, which I realized as soon as I received this unsolicited email at 7:41pm. Beyond the [...]

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The love affair started about ten years ago. I was flipping through the channels on late night television and stumbled across one of Felix Trinidad’s early fights. He was an amazing athlete full of unwavering determination, brute physicality, and an innate ability for overcoming obstacles. It was no secret that he would often get knocked [...]