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Back in April, I posted an article which addressed the growing trend of “micro-shows”. Many of the largest tradeshows in the land were adding destinations within the larger tradeshow…these “micro-shows” are devoted entirely to independent inventors and their unique products. Two examples of these micro-shows are:
National Hardware Show’s “Inventor Spotlight”
International Home and Houseware Show’s “Inventor’s [...]
I started my Saturday this past weekend with a midwest to westcoast flight. By the time I was over the Rockies, I was so excited to get to work on the new ideas filling my head that I couldn’t WAIT to get off that plane!
I had just finished reading through Josh Linkner’s brand new book, Disciplined [...]
In October, 2010, I woke up and announced to my family that I was going to start a business. It went something like this, “Good Morning! Today, I am going to become a mompreneur. Have a great day at school.” I know it sounds a little flippant, but there really was no other way of [...]
Ok. You have a newsletter registration on your home page,
and people have started to sign up.
Great! Now, what do you do?
A. Sit back and watch who signs up.
B. Communicate with your new registrants right away.
C. Send valuable information to your list on a regular basis.
If you answered B and C… Ding, Ding Ding! You are [...]
Even if you like working for someone else, you have probably had a business idea that you haven’t told to anybody. Chances are, in a few months or years someone will start the business you’ve been dreaming of. That’s when you’ll tell all of your friends, “I had the same idea years ago. I knew [...]
I don’t know about you, but I grew up dreaming of running my own business. One of my sources of inspiration was Entrepreneur Magazine. I’d go over to the bookstore, flip through each monthly issue and get TOTALLY psyched about the possibilities ahead of me.
Rieva Lesonsky was Editor of that magazine at that time, and so, it’s [...]
How was your Halloween? Was it as scary as your current, publicity activities?
Well, if you’ve had bad publicity experiences in the past and are afraid to move forward, don’t be!
After hearing from many entrepreneurs who were “taken” by a big agency or just didn’t have the money to pursue PR activities, I decided to write [...]
Feeling a little flabby and ready to get in shape for the holidays?
Meet Judie Aronson, Founder of RockIt Body™ Pilates, www.rockitbodypilates.com/. With some savvy marketing and a little luck, she turned her passion for a new type of workout into a successful business. Here’s what Judie had to say:
Tell us about your background and why [...]
Does SEO really work? Well, former software developer Chris D’Agnese saw an opportunity to build a promotional products business solely off of online sales, based on the ideas that consumers like to research and compare before purchasing. Using simple SEO tactics, Inkhead’s sales increased 32% from 2008 to 2009. As a member of the Promotional Products Association [...]
For many small business owners getting a write-up in Entrepreneur magazine is the holy grail of media coverage. A few lines in the magazine can make all those sleepless nights, hard work, and determination seem rewarded. No trophies or plaques required. So what does it take to secure this much coveted ink?
Aronado Placencia, host of [...]