Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

When you’re “Working Naked” — working without the support of the corporate workplace — you face a few challenges. A few of them include how to stay focused and avoid distractions. By taking the time to set up your home office to be efficient or change what’s not working, you can create [...]

The phrase ‘crisis response’ invokes images of corporations scrambling to assess damage control, companies issuing public statements and press conferences in front of media and most recently, the myriad of organizations devastated by Japan’s earthquake and tsunami.  Some small business owners interpret crises to involve large corporations that spark a high [...]

Access control systems are very useful for businesses trying to protect certain, specific resources. In its primitive form, these systems were what we called ‘fences or simply ‘doors’. However, as technology matures, so do these systems. Whether you are protecting a room full of servers or a full office building, access control systems work to [...]

When I was in the corporate world, I had the perfect assistant. She was never late, took care of the tasks I didn’t have time to do, and was always in a good mood.
When I started my first business I couldn’t take her with me, but since then I’ve relied on a few other assistants, [...]

Have you been ripped off by a search engine optimization copywriter (SEO)?
Well, I just heard from another entrepreneur who hired a big, SEO research firm. Unfortunately, things did not go well, and this new business owner needed some help.
With this in mind, I thought it was time for a quick review so here are:

The [...]

If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members.
This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow.
But how do you start your publicity efforts?
1.      Research.
First, you want to read the local [...]

Yes, the economy is ugly.
Yes, customers are tightening their purse strings.
Yes, it’s harder to bring in new sales.
�
Blah. Blah. Blah. Things are tough for many people
right now, but that’s no reason to just sit back and
wait for things to get better.
�
It’s time to take action!

No one said being an entrepreneur is easy.
Your business is [...]

“My site is optimized for the search engines, and it’s not showing up online.”
Yep. I hear this a lot. And unfortunately, I have to tell a lot of entrepreneurs that they just wasted their money.
Maybe you can relate?
Did you just spend a lot of time and money on a search-engine-optimization (SEO) service promising you [...]

Ok. You have a newsletter registration on your home page,
and people have started to sign up.
Great! Now, what do you do?
A.     Sit back and watch who signs up.
B.     Communicate with your new registrants right away.
C.    Send valuable information to your list on a regular basis.
If you answered B and C… Ding, Ding Ding! You are [...]

Small Business Public Relations – What Is It?
When many entrepreneurs think of public relations (PR), they
think about sending out a press release.
But PR is so much more…
It entails all of the communications you have with the media,
customers, employees, partners, etc.
Why Do You Need It?
By communicating with your customers and the media, you
can share your message, [...]