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This idea gives “green business” a whole new meaning…
Anti-Theft Lunch Bags will deter the most glib of lunchroom swappers. Slip your sandwich into one of the green-splotched decoys before placing it in the office refrigerator and even the most brazen thief will think twice before running off with your “mildewed” PB&J. ($10 for two packs [...]

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This example is why newspapers and TV must reinvent themselves, or die.
Obama is Lincoln v2.0
Taking a page out of Lincoln’s Handbook on How To Be A Good President, Obama is everywhere in the community: at dinner, on The Tonight Show, at the soup kitchens, in meetings, on The Hill. He’s like the “Where’s Waldo?” of Presidents. He’s [...]

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I sign up for a lot of newsletters because I like to know what’s going on, what people I used to work with are up to, and it helps spark the Idea Mill.
I worked with Jerry Shereshewsky back in ‘97 at Yoyodyne and (among other interesting andecdotes) I remember then he mentioned a desire to [...]

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William Sonoma and Pottery Barn are offering in store classes. Everyone gets the main need to do these: move product off the shelves. However, there is another reason why ideas like this are important. They are experiences, they make the shopping moment feel person, local and more communal.

According to Joseph Pine and James Gilmore (authors [...]

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In a previous post (Giving is the new taking), I asked the question: What are some ways you are being kinder to your customers?
The terms social responsibility is often used synonomously with charity and volunteering with good causes. Over the last decade, there have been several innovative corporate donation programs popping up, and one characteristic many share is [...]

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In the late 60’s Andy Warhol proclaimed his belief that everyone was destined for at least 15 minutes of fame.  While the definition of “fame” may be up for interpretation, the prediction does hold some truth.  It also begs a question for companies.  Will your brand be ready?  If yes, your 15 minutes could easily [...]

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My team visited Scottsdale, Arizona last week as exhibitor and sponsor of the Women Entrepreneurs’ Boot Camp.  We had a chance to sit down with organizer, Susan Ratliff, and discussed key marketing tips and business tactics for beating the recession in 2009 and I thought I’d share some of her insights.
Susan happens to be an [...]

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Without a doubt, one of the hottest things in social media networking these days is Twitter.  The social media and micro-blogging platform was listed as the fastest growing social media application by Neilson’s Media Service in October 2008 as its popularity grew by 343% last year.
The site also received tremendous press last year with [...]

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This has become my new mantra and quite honestly, I wish I would have seen the light a little earlier.  However, as a small business owner swamped with trying to make sales, market the business, oversee the day-to-day operations, and oh yeah- create the product, I just never saw where “having lunch” had a worthy [...]

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Landing a large account can be an exhilarating experience for a young company and you can’t help but daydream about the possibility of “overnight success”.  Just around the corner… redemption for all those long hours spent fine-tuning your product, reciting your elevator pitch in the mirror, and packing orders until 2am.  While getting an initial [...]