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If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members.
This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow.
But how do you start your publicity efforts?
1.      Research.
First, you want to read the local [...]

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Last week, I spent (wasted) a lot of time spinning my wheels and thinking about decisions that were irrelevant at the moment. Paralyzed with small details that did not matter and stuck in over-thinking the “what-ifs,”  I created a perfect storm for myself. This “time suck” went on for the greater part of the week [...]

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Guy Kawasaki, former chief evangelist of Apple, gives his view on business, marketing and getting people to fall in love with you.

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Yes, the economy is ugly.
Yes, customers are tightening their purse strings.
Yes, it’s harder to bring in new sales.

Blah. Blah. Blah. Things are tough for many people
right now, but that’s no reason to just sit back and
wait for things to get better.

It’s time to take action!

No one said being an entrepreneur is easy.
Your business is [...]

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I started my Saturday this past weekend with a midwest to westcoast flight. By the time I was over the Rockies, I was so excited to get to work on the new ideas filling my head that I couldn’t WAIT to get off that plane!
I had just finished reading through Josh Linkner’s brand new book, Disciplined [...]

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“My site is optimized for the search engines, and it’s not showing up online.”
Yep. I hear this a lot. And unfortunately, I have to tell a lot of entrepreneurs that they just wasted their money.
Maybe you can relate?
Did you just spend a lot of time and money on a search-engine-optimization (SEO) service promising you [...]

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As an inventor with a new product idea (or improvement to an existing product), it’s important to understand the various types of protection that are available to you.  Let’s assume that your idea provides benefit and usefulness (not just a visual design) ~ you might consider filing either a non-provisional patent (a “Utility Patent”) or [...]

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In October, 2010, I woke up and announced to my family that I was going to start a business.  It went something like this, “Good Morning!  Today, I am going to become a mompreneur.  Have a great day at school.”  I know it sounds a little flippant, but there really was no other way of [...]

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I recently spoke to Kimberly Palmer. She’s the senior editor and personal finance columnist for US News & World Report. And in addition to appearing on NBC’s Today show, CNBC, CNN, and local television and radio shows nationwide, she has also written for the Washington Post, The Wall Street Journal, and the Asahi Shimbun/International Herald [...]

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What is the biggest marketing challenge that you have in your business? According to a survey by Marketing Sherpa, 78% of businesses say that their biggest marketing challenge is generating high quality leads. What marketing strategy is the best at accomplishing that goal? The answer is not what you think.