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Business Planning

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I am big on the importance of finding a mentor and creating a support network as a mompreneur, entrepreneur, solopreneur, or whatever-preneur.  I do not mean the same type of support network that we have with our close friends and family, but rather a group of individuals or peers that share ideas with one another [...]

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Your phone stops ringing.
You don’t get a response for your proposals.
The competition steals your business.
Yep. We’ve all been there. It’s not fun, but frustration is a part of business.
Instead of taking it personally, you need to move on to the next opportunity. And this can be easier said than done so here are three, quick [...]

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Did you know that you might have some serious intellectual property issues lurking in the work product your staff has created for you?  When I say “work product” I mean sales pages, brochures, website copy, logos, videos created for you, white papers, ebooks or even books!  The reality is that you might not even own [...]

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Over the last few weeks, pulling off all my various roles has been hard.  Being a mom requires a lot of patience recently, and a number of extended family issues need my attention.  At the same time, as a mompreneur, my prototype is heating up, and I am ready to pull out from the gate [...]

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You just spoke to a top reporter with a major publication,
and the feature story is due out in one month…
so what do you do now?
Well, I’m sure you would like to yell it from the
rooftops and tell everyone you know. But before you
do, here are three things to keep in mind after an interview:
1. Keep [...]

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Have you been ripped off by a search engine optimization copywriter (SEO)?
Well, I just heard from another entrepreneur who hired a big, SEO research firm. Unfortunately, things did not go well, and this new business owner needed some help.
With this in mind, I thought it was time for a quick review so here are:

The [...]

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If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members.
This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow.
But how do you start your publicity efforts?
1.      Research.
First, you want to read the local [...]

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Last week, I spent (wasted) a lot of time spinning my wheels and thinking about decisions that were irrelevant at the moment. Paralyzed with small details that did not matter and stuck in over-thinking the “what-ifs,”  I created a perfect storm for myself. This “time suck” went on for the greater part of the week [...]

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Guy Kawasaki, former chief evangelist of Apple, gives his view on business, marketing and getting people to fall in love with you.

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Yes, the economy is ugly.
Yes, customers are tightening their purse strings.
Yes, it’s harder to bring in new sales.
Â
Blah. Blah. Blah. Things are tough for many people
right now, but that’s no reason to just sit back and
wait for things to get better.
Â
It’s time to take action!

No one said being an entrepreneur is easy.
Your business is [...]